Instagram Creative Specifications
While most creative sizes can be used on Instagram, some work better and blend into the content more seamlessly. It is recommended to provide the files as outlined below whenever possible.
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Display Specs
The ideal display campaign for Instagram consists of two separate images. A square image that appears on the main feed, and a vertical image that appears on Stories/Reels. We recommend using a square image if only one image can be provided. We can upload both images within the same creative, and the system will place the ideal image for each placement.
Square Image Specs
Vertical Image Specs
Video Specs
The ideal video campaign for Instagram consists of two separate videos. A 4:5 video that appears on the main feed, and a vertical video that appears on Stories/Reels. If only one video can be provided, we recommend using a 4:5 video. We can upload both videos within the same creative, and the system will place the ideal video for each placement.
Recommended Video Specs
Full Instagram Feed - Video Specs