While most creative sizes can be used on Instagram, some work better and blend into the content more seamlessly. It is recommended to provide the files as outlined below whenever possible.
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Display Specs
The ideal display campaign for Instagram consists of two separate images. A square image that appears on the main feed, and a vertical image that appears on Stories/Reels. We recommend using a square image if only one image can be provided. We can upload both images within the same creative, and the system will place the ideal image for each placement.
Square Image Specs
| Size | 1080x1080px |
| Ratio | 1:1 |
| Image File Type | JPG or PNG |
| File Size | 30MB max. |
| Primary Text | 125 characters |
Vertical Image Specs
| Size | 1080x1920px |
| Ratio | 9:16 |
| Image File Type | JPG or PNG |
| File Size | 30MB max. |
| Primary Text | 125 characters |
Video Specs
The ideal video campaign for Instagram consists of two separate videos. A 4:5 video that appears on the main feed, and a vertical video that appears on Stories/Reels. If only one video can be provided, we recommend using a 4:5 video. We can upload both videos within the same creative, and the system will place the ideal video for each placement.
Recommended Video Specs
| Ratio | 4:5 |
| File Type | MP4, MOV, or GIF |
| Primary Text | 125 characters |
| Length |
6-30 seconds recommended 60 minutes max. |
Full Instagram Feed - Video Specs
Vertical Video Specs
| Ratio | 6:19 |
| File Type | MP4, MOV, or GIF |
| Primary Text | 72 characters |
| Length |
6-30 seconds recommended 125 minutes max. |