Instagram Creative Specifications
While many creative sizes can work on Instagram, some perform better and fit the platform more naturally. We recommend using the following specifications whenever possible.
Please note that Instagram Ads are only available in the U.S. and Canada.
Utilize our creative services team for social media asset creation! Learn more here!
Display Creatives
For the best Instagram display campaign, provide two separate images:
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Square image for the main Instagram Feed
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Vertical image for Stories and Reels
If you can only provide one image, choose the square format. You can upload both images as part of the same creative, and our system will automatically show the right image for each placement.
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Square Image: Used in the Instagram Feed
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Vertical Image: Used in Instagram Stories and Reels
Video Creatives
For the best Instagram video campaign, provide two separate videos:
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A 4:5 video for the main Instagram Feed
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A Vertical Video for Stories and Reels
If only one video is possible, use the 4:5 video. Upload both videos in the same creative, and the system will select the best one depending on where it appears.
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4:5 Video: For Instagram Feed
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Vertical Video: For Instagram Stories and Reels