Pixels & GTM
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      How to Setup a Facebook Pixel

      The client must create the pixel and share it with our team. This is because the pixel will live within the Facebook ad manager account under in which it is created.

      How to Setup and Share a Facebook Pixel

      Once you have verified your domain, you will need to build out your own Facebook Pixel for that domain. 

       How to Generate a Facebook Pixel

      • Before generating a Facebook Pixel, you may need to create an Ad Account in your business manager.

      • Once you have your Ad Account set up, you will need to navigate to the Events Manager section of your Business Manager page. In the left-hand menu, click on the square with nine dots, Business Tools, and then select Events Manager.

      • In the upper right-hand corner of Events Manager, choose the ad account you want to build the pixel for.

      • If a pixel has not yet been generated, you will see a screen that says Connect to a Data Source, click on the blue button in the center of the page.

      • In the pop-up select, Web (you can select others if you have an App or want to upload any offline attribution; these can also be added on at a later date), and then the blue Get Started button. 

      • On the next screen, select at the very least Facebook Pixel and then hit the blue Connect button.

        • We do suggest also adding the Conversions API (CAPI) to prepare for a cookieless future. Learn more here. NOTE: This is more advanced and does require a web developer and/or someone who can access your website’s server.

      • Read through how the pixel works, and then hit the blue Continue button.

      • Enter a name for your pixel. We suggest the same thing as the domain it will be placed. For example, ASOS | Online Shopping for the Latest Clothes & Fashion . Then copy and paste your website into the next field. Then hit Continue.

      • Next, choose how you would like to install your pixel code. You can install it manually on your website or use a partner like Shopify, Squarespace, Wordpress, etc. Follow the instructions on either selection you make. Here is a link on installing the pixel in a Google Tag Manager if you already have one of those placed on your website.

      • We suggest turning on Automatic Advanced Matching. It can help attribute more conversions and help increase reach of our remarketing campaigns. 

      Once your pixel is installed and firing, you can see metrics on the Pixel Overview page in Events Manager.

      How to Give Us Access to Your Pixel

      In order to track conversions and do any retargeting, you will need to give us access to your Pixel. 

      • Go to Business Settings, on the left sidebar, click on Data Sources > Pixels.

      • Search for the Pixel that we built out and click on it.

      • On the right-hand side, under the name of the pixel, click the Assign Partners button.

      • In the pop-up, enter in the Business Manager ID (BM ID) where we will be building your campaign. Your Campaign Manager will provide this for you.

      • Then toggle on Manage Pixel.

      • Then hit Next and Done.

      • To verify that you added the correct BM ID, click on the Partners tab under the Assign Partners button. You should see the name of the BM you gave access to. 

      How to Configure Events for Aggregated Event Measurement

      If you haven’t already, please read our documentation about Aggregated Event Measurement (AEM). This outlines for you why we need to configure eight events (maximum) per domain. These events are the same thing as conversions. These eight events should not be changed unless absolutely necessary. If they are changed, all live campaigns will pause for 72 hours. Most of the following is directly from Facebook’s guide on how to configure your events. 

      • Navigate to the Events Manager (similar to step #2 above), and click on the pixel you want to use. 

      • Click on the Aggregated Event Measurement tab and then the blue Configure Web Events.

      • Read through the introduction screens and click Next.

      • Find the verified domain you want to configure events for. Then click Edit Events or Manage Events.

      • Select your pixel in the Pixel/Custom Conversion field.

      • Then choose the event type you want to configure under Event Name.

      • Repeat steps 4-7 to add all the events you want to configure. NOTE: You don’t need to use all eight slots.

      • Once complete, hit Apply and review the information you just inputed as well as the impact to potential live campaigns. Then click the check box next to I confirm this information is correct. Then click Confirm.