How to Place a Static Pixel

Option 1: Google Tag Manager Placement (Recommended)

Step 1: Enable Click Variables (Prerequisite)

If you haven't enabled Built-in Click Variables yet:

1. Go to Variables in the left sidebar.
2. Click Configure in the top right of the Built-in Variables section.
3. Check the boxes for Click Text, Click URL, Click Element, and Click Classes.

Step 2: Create or Update the Click Trigger

1.Open or Create Trigger:

Go to Triggers in the left sidebar and click New (or select your existing tag and click the Triggering section to add/edit a trigger).

2.Select Trigger Type:

1. Click inside Trigger Configuration.

2. Under Clicks, choose either:

   • Just Links: Fires only when a user clicks an HTML link (<a> tag).

   • All Elements: Fires on any clicked element (buttons, div tags, images, text).

3.Set Conditions for Click Text or Click URL:

1. Under This trigger fires on, select Some Link Clicks (or Some Clicks).

2. Set your matching rule using your desired variable:

• To trigger by Click Text:

  • Select Click Text from the variable dropdown.

  • Choose an operator: equals (exact match) or contains (partial match).

  • Enter the exact button or link text (e.g., Contact Us or Submit).

• To trigger by Click URL:

  • Select Click URL from the variable dropdown.

  • Choose an operator: equals, contains, or matches RegEx.

  • Enter the destination link path or URL (e.g., /pricing or [https://example.com/signup](https://example.com/signup)).

Verification: Check that the match type (e.g., contains) accounts for case sensitivity or additional spaces in the text/URL.

4.Save and Test in Preview Mode:

1. Click Save.

2. Click Preview in the top GTM menu to open Tag Assistant.

3. Click the link/button on your website and inspect the Link Click or Click event in Tag Assistant to confirm your trigger condition evaluates to true and fires the tag.

Option 2: Header/Footer Injection

1. Native CMS Settings (Easiest)
   • Most modern website builders include a dedicated input field in their admin dashboard.
   • Look under menu sections titled Settings, Advanced, Developer Tools, Site Options, or Custom Code.
   • Look specifically for text fields labeled Header Scripts, Header Injection, or <head> Code.
2. Theme or Layout Template Editors
   • If your platform uses theme files, locate the global layout file that wraps every page.
   • Common file names include header.php, theme.liquid, default.html, or index.html.
   • Search within the file for the opening <head> and closing </head> tags, or the closing </body> tag for footer placement.
3. Tag Management Systems (Recommended)
   • If direct injection settings are unavailable, install a container tag like Google Tag Manager.
   • Once the tag manager snippet is placed once, you can inject scripts into the header or footer without altering theme files again.
4. Plugins or Add-ons
   • Many platforms (such as WordPress) support lightweight security-audited plugins (e.g., WPCode) designed specifically to inject scripts into headers and footers safely.