Please note that Facebook and Instagram ads are only available in the U.S. and Canada.
Overview
Reporting Charts
Snapshot
The Snapshot chart will show a high-level overview of the Advertiser, Campaign, or Ad Group you are viewing.
Period-over-period (PoP) data is also available on this report, which shows how your performance compares to the performance of a previous time frame.
The period-over-period analysis (PoP) compares the data in the date ranges selected to the same period of time in the past. For example, if your date ranges are Aug 1-31 the period-over-period analysis would be comparing data that ran July 1-31 (the previous 31 days)
Please note that this data can be shown or hidden in the shareable link and PDF.
Data by Timeframe
The Data by Time Frame chart allows users to see their performance on a daily or weekly basis across the time frame selected.
Click the dropdowns to choose the data points to compare. In addition, you can toggle to view the metrics broken out by week if you are viewing a report longer than 21 days.
Performance by Campaign
The Performance by… table will give a breakdown of the underlying campaigns or ad groups.
Performance by Campaign:
The performance by campaign table can be viewed on the advertiser level and shows how the individual underlying campaigns under that advertiser are performing. Only the campaigns for the selected product will show, and the columns displayed will change based on the product selected.
Performance by Ad Groups:
The performance by Ad Groups table can be viewed on the campaign level and shows how the underlying ad groups under that campaign are performing. Only the ad groups for the selected product will show, and the columns displayed will change based on the product selected.
Performance by Ad Group:
The performance by Ad Group table can be viewed on the ad group level and shows how that specific ad group is performing. Only the ad group for selected product will show, and the columns displayed will change based on the product selected.
Geography
The Geography chart allows users to see performance by DMA or Locations (state). Users can see where their ads are serving and what locations may be performing better than others. Users can sort the table by the columns as well as export the table into a CSV.
ℹ️ What is a DMA?
Designated Marketing Areas (DMA) are the geographic areas in the U.S. in which local television viewing is measured by Nielsen. DMA data is essential for any marketer, researcher or organization seeking to use standardized geographic areas within their business. A DMA region is a group of counties and zip codes that form an exclusive geographic area in which the home market television stations hold a dominance of total hours viewed. There are 210 DMA regions, covering the entire continental U.S., Hawaii, and parts of Alaska. DMA boundaries and data are solely owned and exclusive to Nielsen.
Certain DMAs can target more than one state. For example, the Denver DMA includes Utah, Wyoming, and possibly other states.
Facebook currently does not provide specific zip code reporting.
Navigating the Map
The map displayed on this component is interactive and can be moved around based on user preference.
- To zoom in and out of the map, ensure your cursor is hovering over the map and use your mouse scroll to adjust the view.
- To move the map around, click on an area of the map, and while holding the selection drag and drop the map around.
Engagements
The Engagements table will give a breakdown of the Facebook and Instagram engagements. Facebook engagement is defined as any action that someone takes on one of your posts or comments in your ads, groups, or pages. This includes any reactions, comments, shares, and link clicks. Engagement data is based on the ad group name.
Performance by Creative
Performance by Creative is used to view all creatives running during the time period selected for that specific advertiser, campaign, or ad group and product selected in the sidebar. Use the creative chart to compare how each creative has performed to different data points
Display Creatives
- For display/image advertisements, an image icon will show in the preview column. Users can click on the creative name, log into Facebook, and see the preview in a new tab within Facebook.
- Users can see how their individual ads performed during the time period selected.
- Users can view the corresponding impressions, clicks, CTR, and conversions per display advertisement. Each column can be sorted, with impressions being the default sort.
- Totals will be displayed at the bottom, combining all display creatives for each data point.
Video Creatives
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For video advertisements, a video icon will show in the preview column. Users can click on the creative name, log into Facebook, and see the preview in a new tab within Facebook.
Performance by Platform
The Performance by Platform chart gives a breakdown of Impressions, Clicks, Click-Through Rate (CTR), and Conversions between Facebook and Instagram. The chart has the total numbers for both Facebook and Instagram in the middle of the pie chart, as well as the percentage breakdown between them.
Audience
The Audience chart lists targeting elements used for ad groups within Facebook/Instagram based on Interests (People who Match), Custom Audiences, and age groups. Currently, there are no metrics like impressions or clicks associated with the Audience chart.