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      Google Performance Max Business Rules

      An outline of our Performance Max-specific rules and agreements

      Order Submission

      The Performance Max campaign should be submitted as an order within Ui.Marketing. Upon submission, our team will reach out within 1 business day to confirm the order. If the submission is received after 2 PM ET, this will occur on the following business day.

      Required Assets and Information

      When submitting an order for any Performance Max campaign, the following information is required:

      • Business Name
      • Website URL (CTURL)
      • Campaign Run Dates
      • Ad Spend
      • Target Geographies (GEO locations)
      • Any Image or YouTube Creative Assets (Partners may provide no assets, some, or all of them. However, even if all assets are provided, the campaign may still include ad copy, images, or videos generated using Google’s generative AI. These AI-generated assets may be sourced from the client’s website, social media accounts, or stock images.) See our Creative Specifications to learn more about the assets to provide.
      • Campaign Focus or Objectives

      Turnaround Times for Deliverables

      GTM Integration:
      Deliverables Turnaround: 1 business day to provide the GTM (Google Tag Manager) in the line item once requested. If the submission is received after 2 PM ET, this will occur on the following business day.


      Campaign Build and Launch:
      Once the GTM is placed and confirmed by the partner in the line item, our team will build out the campaign within 3 business days. The campaign will go live immediately after the build is complete and Google approves it, or on a future date if selected.


      Optimization Updates:
      Quarterly Updates: Optimization updates will be provided via the ticket once per quarter.

      *All turnaround times are dependent on client collaboration and prompt response times. 

      Campaign Flexibility and AI Integration

      Performance Max campaigns leverage Google’s generative AI to automate many aspects of asset creation and campaign management. This approach enhances campaign performance by allowing us to utilize advanced AI-driven strategies. While this introduces a new way of managing campaigns, our team remains actively involved, ensuring that the AI-generated content and strategies align with the advertiser's goals and brand.

      Please note that even if all assets are provided, the campaign may still include AI-generated ad copy, images, or videos. These are sourced from the client’s website or social media accounts, to optimize performance.

      Performance Max Tiers

       

      Monthly Ad Spend

      		 $1,000 - $2,500 $2,501 - $5,000

      $5,001 - $10,000*

      Campaign Limit

      		 1 campaign 1-3 with $1,000 min. ad spend per campaign 1-6 with $1,000 minimum ad spend per campaign
      Ad Groups Up to 3 asset groups Up to 5 asset groups** Up to 10 asset groups**
      Geo Location*** 1 geo (continuous market) per campaign 1-3 geos (continuous market) per campaign 1+ geos (continuous market) per campaign
      Online Conversion Tracking 1 goal max. (non-phone call) 1 goal max. (non-phone call) 5 goals max. (non-phone call)

       

      Included on all Performance Max campaigns...

      • 5-25 unique keywords for the search themes of each asset group
      • 1 complete set of text assets per asset group
      • 2-20 images per asset group - may include generated ad copy, images, or videos using Google's generative AI
      • Sitelinks, callouts, structured snippets, etc. - may include generating ad copy, images, or videos using Google’s generative AI
      • 1 KPI metric - CPA, ROI, etc.
      • 1 landing page per asset group, with final URL expansion enabled, as appropriate
      • 1 call tracking number, after the first one, it is $10/mo per number
      • Google Analytics linking
      • Optimization updates via the ticket once per quarter

      * Campaigns with a monthly ad spend of $10,000 or more may qualify for additional customization. Please reach out to your Account Manager for details.

      ** We will use best practices to determine the optimal campaign structure.

      *** Google prefers cities, counties, DMA, states, and radii over a zip code list.