Creative Guidelines
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      Google Performance Max Creative Services

      This article discusses what the creative service team needs to create your client's Performance Max creatives

      Requirements:

      • What is the campaign focus?

        • This is asking what the campaign goal is. This helps our team align our creatives to the advertiser's goal. 

      • Copy Text

        • We need copy text for the video portion of the creative

      • Logo: Landscape & Square

        • Landscape: 1200 x 300 pixels (min 512 x 128 pixels)

        • Square: 1200 x 1200 pixels (min 300 x 300 pixels)

      • Advertiser’s Landing Page URL