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Google Business Profile (GBP) Video Verification

Does your Google Business Profile need to be verified via video recording? Follow the below steps to ensure your video recording is accepted by Google.

Before you start your video recording

Your video recording should not include:

  • Any sensitive information like bank account, tax, or identification numbers.
  • Any other private information about yourself or others.
  • Other people’s faces.

Take the time to plan your video. You can’t record a video offline and then upload the file for verification later. Recording for verification videos can only be completed through your Business Profile. The video you submit for verification should be:

  • Unedited, unique, and one continuous recording without breaks.
  • At least 30 seconds long.
  • Keep the video under two minutes

Video requirements for storefront businesses

Google Support Video


  • Show the location of your business. Capture the official street and number signs, nearby businesses, recognizable landmarks, or the area around your business that shows your business is at the correct Google Maps location listed in your Business Profile.
  • Show evidence that your business exists. Capture the storefront, showroom, or business signage. Show your business name printed on permanent fixtures, such as a signboard, wall, or window. The business name shown in the video must match the name of your Business Profile.
  • Demonstrate proof of management. You can show that you’re authorized to represent your business by recording employee-only items or areas. Record yourself opening a cash register, accessing a point-of-sale system, unlocking the store, staff room, kitchen, or storage room.

Video requirements for service-area businesses

Google Support Video


  • Show the location where you offer your services. Good examples include signs in your service area that advertise your business or street signs and landmarks next to your business. A bad example is land that can be present anywhere or unmarked land.
  • Show evidence that your business exists. Capture branded work equipment, marketing materials, services or products for sale, or tools you use to serve your customers. Good examples include recording yourself unlocking a van with your business name on it or branded t-shirts for employees or customers.
  • Demonstrate proof of management. You can record yourself providing the service or showing business documents. For example, business registration, invoices, or utility bills that match the name on your Business Profile.

FAQs on Video Recordings

    • What if my business provides in-person services but doesn’t have a physical location? You can still record the location where you offer services, the equipment you use, and the documentation associated with your business.
      1. Examples of location:
        1. A street name and number on the building.
        2. Multiple store signs around the location.
      2. Examples of equipment:
        1. A branded vehicle or marketing materials.
        2. Your workspace, tools and equipment you use to serve your customers.
      3. Examples of documentation:
        1. Business registration, invoices, utility bills for the business.
        2. Other documents with your business name.
  • What if my business is online-only? If your business is online-only and doesn’t offer any in-person services, such as an e-commerce shop with a virtual storefront, your business might not be eligible for a Business Profile and won’t be able to be verified.
  • Why was I asked to re-verify my business? If the details about your business changes, Google may require you to re-verify to maintain the quality of business information. To verify your business with your choice of the methods available, follow the same steps shown in your profile.