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📸 Google Business Profile (GBP) Image Guide

High-quality images on your Google Business Profile (GBP) can make a big difference in how customers perceive your business—and whether they choose to visit. This guide covers everything you need to know: image types, sizing and format, best practices, and FAQs.

🔍 Why Add Images to Your GBP Listing?

📈 Increase Engagement
Photos help potential customers visualize their experience with your business and decide if you’re the right fit for them.

✅ Build Trust
Images showing your storefront, interior, products, and team make your business more approachable and credible.

“Businesses with photos receive more requests for driving directions and more website clicks than those without.” – Google

📷 What Types of Images Should You Upload?

Google encourages businesses to upload a variety of authentic images that represent different facets of the business, such as:

  • Exterior & Interior Shots
    Capture your business from multiple angles and times of day.

  • Products & Services
    Show off best-sellers, menu items, featured amenities (e.g., spa, gym), or service processes (e.g., before/after images, technician at work).

  • Team & Customer Experience
    Highlight your staff in action, happy customers, or behind-the-scenes moments.

💡 Note: All images must comply with trademark, copyright, and counterfeit regulations. Let us know if there are any image use restrictions for your business.

🛠 Getting Started: Logo & Cover Photo

Profile Logo

  • Use a square company logo or a representative photo.

  • Recommended size: 500 x 500 px

  • Note: Hotels and chains are not eligible for logos.

Cover Photo

  • Choose a high-quality, eye-catching image.

  • Often used as your default image in search results.

  • Recommended size: 1080 x 608 px

⬆️ Uploading Photos

Accepted file types: JPG or PNG
Recommended minimum resolution: 720 x 720 px

Desktop Instructions:

  1. Go to your Google Business Profile dashboard.

  2. Click “Photos” in the left-hand menu.

  3. Click the blue “+” to upload from your computer.

Mobile Instructions:

  1. Open the Google Business Profile app.

  2. Tap the “+” and choose “Add Photos.”

  3. Follow prompts to upload from your gallery.

🎥 Uploading Videos

Want to go beyond still images? Add short videos to your GBP.

  • Max duration: 30 seconds

  • Max file size: 75 MB

  • Resolution: 720p or higher

❓ Frequently Asked Questions

Q: Why can’t I upload photos?
Your listing must be verified first. Learn how to verify your GBP.

Q: Is there a photo limit?
Yes. You can upload up to 2,000 photos to your listing.

Q: How many should I start with?
Start with 4–5 diverse photos that showcase your space, products, or services.

Q: Can others add photos?
Yes, customers can upload their own photos to your listing.

Q: Can we remove customer-uploaded photos?
You can flag them for removal if they violate Google’s content policies—but you cannot delete them directly.

Q: Can I use stock photos?
Real photos are best, but relevant stock images are acceptable in some cases.

Q: Are smartphone photos okay?
Absolutely! Modern smartphones (like iPhone 11+, Google Pixel 3+) take high-quality photos. Just watch your lighting, framing, and angles.

Q: How often should I add new photos?
Aim for one new photo per week. Regular uploads show Google—and your customers—that your business is active.

Q: Can I choose the order of images?
No. You can select your logo and cover photo, but image order is determined by Google.

Q: Do GBP photos help my website rank better?
Indirectly, yes. While your GBP and website are ranked separately, strong engagement on your GBP (e.g., clicks and visits driven by photos) can positively impact your online visibility.