Geography/Locations Reporting

This article discusses how our geography reporting works.

The Geography/Locations reporting feature allows you to track the performance of your campaigns in different locations and demographics. With various customization options, you can easily tailor the view to your preferences.

Ability to view the map by Zip Codes or Locations

The locations toggle can be used to view the geographical data by zip codes or grouped locations. Switching the toggle will update both the map and the list of locations displayed in the chart.

• Zip Codes- This toggle is the default view and will give you the most granular view of the data. All data points will be broken out by Zip Code, with a corresponding boundary shown on the map.
• Locations- This toggle will group the data by city and state. 
  • Please note that certain DMAs can target more than one state. For example, the Denver DMA includes Utah, Wyoming, and possibly other states.

Navigating the map

The map displayed on this component is interactive and can be moved around based on user preference. 

• To zoom in and out of the map, ensure your cursor is hovering over the map, and use your mouse scroll to adjust the view.
• To move the map around, click on an area of the map, and while holding the selection drag and drop the map around. 

Geography table

The table below the map will show all of your locations with corresponding impressions, clicks, and conversions per location.

• The table is scrollable, users can sift through all locations and data points.
• Totals for all impressions, clicks, and conversions for the selected time period are displayed at the bottom of the chart.
• Each column can be sorted, with the default sort being impressions.