As of August 2022, Facebook updated its guidelines and no longer allows users to create custom audiences for advertisers who fall under the following 3 categories: Housing, Employment, or Credit.
If a Facebook advertiser falls under Housing, Employment, or Credit, we cannot implement specific audience targeting to the campaign (i.e. demographic or behavioral targeting).
Below are some examples for each category:
Housing:
| Accounting | Credit Sesame | Health & wellness | MarketWatch | Renewable energy |
| Acting | Credit card balance transfer | Higher education | Marketing | Renovation |
| Advertising | Credit card interest | Holiday Cottage | Marketing communications | Rent-to-own |
| Advertising agency | Credit cards | Home | Marketing strategy | Rent.com |
| Affiliate marketing | Credit history | Home Appliances | Mathematics | Renters' insurance |
| Agriculture | Credit limit | Home automation | Mechanical engineering | Renting |
| Air conditioning | Credit score in the United States | Home Business | Medicine | Residential area |
| Analytics | Credit union | Home construction | Metalworking | Retail banking |
| Apartment | Cryptocurrency | Home equity | Microcredit | Return on investment |
| Apartment Guide | Custom home | Home equity line of credit | Mobile banking | Reverse mortgage |
| Apartment List | Customer relationship management | Home equity loan | Mobile home | Roommate |
| Apartments.com | Customer service | Home Improvement | Modern architecture | SUVs |
| Application for employment | Customer support | Home Insurance | Money | Sales |
| Apprenticeship | Data Science | Home repair | Money management | Sales management |
| Architecture | Data security | Homeowner association | Mortgage broker | Saving |
| Architecture & Design | Day trading | Homes.com | Mortgage calculator | Savings account |
| Artificial intelligence | Debit card | Hospitality | Mortgage Insurance | Science |
| Asset management | Delivery (commerce) | House | Mortgage loans | Secured loan |
| Audit | Dentistry | House Hunting | Motivation | Security |
| Automation | Deposit account | Housing.com | Motor vehicle | Security (finance) |
| Automobile repair shop | Design | Human resource management | Motorcycles | Sedan (automobile) |
| Automobiles | Digital Marketing | Human resources | Moving company | Self-employment |
| Automotive industry | Digital wallet | Hybrids | Multi-level marketing | Semi-detached |
| Balance transfer | Discounting | Income tax | Multiple listing service | Semi-trailer truck |
| Bank account | Dog training | Independent insurance agent | Mutual fund | Share (finance) |
| Banking | Driver's license | Industry | Nonprofit organization | Shift work |
| Bathroom | Duplex (building) | Information security | Office | Single-family detached home |
| Bedroom | Dwelling | Information technology | Office Space | Small Business Administration |
| Biology | E-commerce | Installment loan | Online advertising | Small and medium enterprises |
| Biotechnology | Economics | Insurance | Online banking | Small business |
| Bitcoin | Economy | Insurance broker | Owner-occupier | Small office/home office |
| Bookkeeping | Education | Insurance policy | Part-time | Social media |
| Branch (banking) | Electric vehicle | Interest rate | Payment | Social media marketing |
| Broker | Electrical engineering | Interior Design Ideas | Peer-to-peer lending | Social science |
| Budget | Electricity | Interior architecture | Penthouse apartment | Software development |
| Building | Electronics | Interior design | Performing arts | Software engineering |
| Building material | Email marketing | Interior design magazine | Personal development | Solar energy |
| Bungalow | Employment | Internship | Personal Finance | Solar power |
| Business | Employment agency | Investing online | Philanthropy | Sports car |
| Business administration | Employment website | Investment | Photography | Starter home |
| Business development | Energy | Investment banking | Physics | Startup Company |
| Business travel | Engineering | Investment fund | Plumbing | Stock |
| Buy to let | Entertainment | Investment management | Pre-qualification (lending) | Stock exchange |
| Call center | Entrepreneurship | Investment strategy | Prefabricated home | Stock market |
| Car dealership | Entry-level job | Investor | Premier Agent - Zillow & Trulia | Supply chain management |
| Car Finance | Environmentalism | JavaScript | Private Equity | Sustainability |
| Car rentals | Epidemiology | Job | Product design | Swimming pool |
| Career | Estate (land) | Job fair | Product management | Systems engineering |
| Career development | Estate agent | Job hunting | Professional | Technical support |
| Cars | Experian | Job interview | Professional development | Technology |
| Cars.com | FHA insured loan | Journalism | Programming language | Telecommunication |
| Cash | Kitchen | Project management | Telecommuting | |
| Cash-out refinancing | Facebook Messenger | Land | Promotion (marketing) | Telemarketing |
| Cashback reward program | Facility management | Land and Houses | Property | Temporary work |
| Charitable organization | Finance | Land lot | Property finder | Term loan |
| Chemistry | Financial market | Landed property | Property management | Terraced house |
| Civil service | Financial plan | Landlord | Psychology | Timeshare |
| Coaching | Financial services | Landscape | Public relations | Townhouse |
| Commercial property | First-time buyer | Landscaping | Public sector | Trade |
| Communication | First-time home buyer grant | Law | Public transport | Training |
| Commuting | Fixer-upper | Leadership | Quality assurance | Trucks |
| Computer engineering | Floor plan | Lease | RVs | Trulia |
| Computer programming | Foodservice | Life insurance | Real Estate Agent Directory | Urban planning |
| Computer science | For sale by owner | Line of credit | Real estate | Used car |
| Computer security | Foreign exchange market | Real estate appraisal | Vacation rental | |
| Computing | Four-wheel drive | Living room | Real estate broker | Vehicle insurance |
| Condominium | Franchising | Loan | Real estate development | Vehicles |
| Connected Investors | Freelancer | Loan Officer | Real estate economics | Veterinary medicine |
| Construction | Fundraising | Log cabin | Real estate entrepreneur | Villa |
| Consumer Reports | Furniture | Logistics | Real estate investing | Visual arts |
| Consumer debt | Garage (residential) | Luxury real estate | Real estate investment club | Vocational education |
| Consumer electronics | Gastronomy | Luxury vehicle | Real estate investment trust | Volunteering |
| Corporation | Gated community | Machine learning | Real estate license | Warehouse |
| Cottage | General contractor | Management | Real property | Wealth management |
| Craigslist | Government debt | Mansion | Realtor.com Pro | Web design |
| Creative real estate investing | Graphic design | Manufactured Housing | Recruitment | Web development |
| Credit (finance) | Grocery store | Manufacturing | Refinancing | Web hosting |
| Credit Karma | Hatchback | Market (economics) | Remortgage | |
| Zillow | Working capital | |||
Employment:
| Accounting | Credit card balance transfer | Higher education | Marketing | Renovation |
| Acting | Credit card interest | Holiday cottage | Marketing communications | Rent-to-own |
| Advertising | Credit cards | Home | Marketing strategy | Rent.com |
| Advertising agency | Credit history | Home Appliances | Mathematics | Renters' insurance |
| Affiliate marketing | Credit limit | Home automation | Mechanical engineering | Renting |
| Agriculture | Credit score in the United States | Home business | Medicine | Residential area |
| Air conditioning | Credit union | Home construction | Metalworking | Retail banking |
| Analytics | Cryptocurrency | Home equity | Microcredit | Return on investment |
| Apartment | Custom home | Home equity line of credit | Mobile banking | Reverse mortgage |
| Apartment Guide | Customer relationship management | Home equity loan | Mobile home | Roommate |
| Apartment List | Customer service | Home Improvement | Modern architecture | SUVs |
| Apartments.com | Customer support | Home Insurance | Money | Sales |
| Application for employment | Data Science | Home repair | Money management | Sales management |
| Apprenticeship | Data security | Homeowner association | Mortgage broker | Saving |
| Architecture | Day trading | Homes.com | Mortgage calculator | Savings account |
| Architecture & Design | Debit card | Hospitality | Mortgage Insurance | Science |
| Artificial intelligence | Delivery (commerce) | House | Mortgage loans | Secured loan |
| Asset management | Dentistry | House Hunting | Motivation | Security |
| Audit | Deposit account | Housing.com | Motor vehicle | Security (finance) |
| Automation | Design | Human resource management | Motorcycles | Sedan (automobile) |
| Automobile repair shop | Digital Marketing | Human resources | Moving company | Self-employment |
| Automobiles | Digital wallet | Hybrids | Multi-level marketing | Semi-detached |
| Automotive industry | Discounting | Income tax | Multiple listing service | Semi-trailer truck |
| Balance transfer | Dog training | Independent insurance agent | Mutual fund | Share (finance) |
| Bank account | Driver's license | Industry | Nonprofit organization | Shift work |
| Banking | Duplex (building) | Information security | Office | Single-family detached home |
| Bathroom | Dwelling | Information technology | Office Space | Small Business Administration |
| Bedroom | E-commerce | Installment loan | Online advertising | Small and medium enterprises |
| Biology | Economics | Insurance | Online banking | Small business |
| Biotechnology | Economy | Insurance broker | Owner-occupier | Small office/home office |
| Bitcoin | Education | Insurance policy | Part-time | Social media |
| Bookkeeping | Electric vehicle | Interest rate | Payment | Social media marketing |
| Branch (banking) | Electrical engineering | Interior Design Ideas | Peer-to-peer lending | Social science |
| Broker | Electricity | Interior architecture | Penthouse apartment | Software development |
| Budget | Electronics | Interior design | Performing arts | Software engineering |
| Building | Email marketing | Interior design magazine | Personal development | Solar energy |
| Building material | Employment | Internship | Personal Finance | Solar power |
| Bungalow | Employment agency | Investing online | Philanthropy | Sports car |
| Business | Employment website | Investment | Photography | Starter home |
| Business administration | Energy | Investment banking | Physics | Startup Company |
| Business development | Engineering | Investment fund | Plumbing | Stock |
| Business travel | Entertainment | Investment management | Pre-qualification (lending) | Stock exchange |
| Buy to let | Entrepreneurship | Investment strategy | Prefabricated home | Stock market |
| Call center | Entry-level job | Investor | Premier Agent - Zillow & Trulia | Supply chain management |
| Car dealership | Environmentalism | JavaScript | Private Equity | Sustainability |
| Car Finance | Epidemiology | Job | Product design | Swimming pool |
| Car rentals | Estate (land) | Job fair | Product management | Systems engineering |
| Career | Estate agent | Job hunting | Professional | Technical support |
| Career development | Experian | Job interview | Professional development | Technology |
| Cars | FHA insured loan | Journalism | Programming language | Telecommunication |
| Cash | Kitchen | Project management | Telecommuting | |
| Cash-out refinancing | Facebook Messenger | Land | Promotion (marketing) | Telemarketing |
| Cashback reward program | Facility management | Land and Houses | Property | Temporary work |
| Charitable organization | Finance | Land lot | Property finder | Term loan |
| Chemistry | Financial market | Landed property | Property management | Terraced house |
| Civil service | Financial plan | Landlord | Psychology | Timeshare |
| Coaching | Financial services | Landscape | Public relations | Townhouse |
| Commercial property | First-time buyer | Landscaping | Public sector | Trade |
| Communication | First-time home buyer grant | Law | Public transport | Training |
| Commuting | Fixer-upper | Leadership | Quality assurance | Trucks |
| Computer engineering | Floor plan | Lease | RVs | Trulia |
| Computer programming | Foodservice | Life insurance | Real Estate Agent Directory | Urban planning |
| Computer science | For sale by owner | Line of credit | Real estate | Used car |
| Computer security | Foreign exchange market | Real estate appraisal | Vacation rental | |
| Computing | Four-wheel drive | Living room | Real estate broker | Vehicle insurance |
| Condominium | Franchising | Loan | Real estate development | Vehicles |
| Connected Investors | Freelancer | Loan Officer | Real estate economics | Veterinary medicine |
| Construction | Fundraising | Log cabin | Real estate entrepreneur | Villa |
| Consumer Reports | Furniture | Logistics | Real estate investing | Visual arts |
| Consumer debt | Garage (residential) | Luxury real estate | Real estate investment club | Vocational education |
| Consumer electronics | Gastronomy | Luxury vehicle | Real estate investment trust | Volunteering |
| Corporation | Gated community | Machine learning | Real estate license | Warehouse |
| Cottage | General contractor | Management | Real property | Wealth management |
| Craigslist | Government debt | Mansion | Realtor.com Pro | Web design |
| Creative real estate investing | Graphic design | Manufactured Housing | Recruitment | Web development |
| Credit (finance) | Grocery store | Manufacturing | Refinancing | Web hosting |
| Credit Karma | Hatchback | Market (economics) | Remortgage | |
| Credit Sesame | Health & wellness | MarketWatch | Renewable energy | Working capital |
| Zillow |
Credit:
| Accounting | Credit card balance transfer | Higher education | Marketing | Renovation |
| Acting | Credit card interest | Holiday cottage | Marketing communications | Rent-to-own |
| Advertising | Credit cards | Home | Marketing strategy | Rent.com |
| Advertising agency | Credit history | Home Appliances | Mathematics | Renters' insurance |
| Affiliate marketing | Credit limit | Home automation | Mechanical engineering | Renting |
| Agriculture | Credit score in the United States | Home business | Medicine | Residential area |
| Air conditioning | Credit union | Home construction | Metalworking | Retail banking |
| Analytics | Cryptocurrency | Home equity | Microcredit | Return on investment |
| Apartment | Custom home | Home equity line of credit | Mobile banking | Reverse mortgage |
| Apartment Guide | Customer relationship management | Home equity loan | Mobile home | Roommate |
| Apartment List | Customer service | Home improvement | Modern architecture | SUVs |
| Apartments.com | Customer support | Home insurance | Money | Sales |
| Application for employment | Data science | Home repair | Money management | Sales management |
| Apprenticeship | Data security | Homeowner association | Mortgage broker | Saving |
| Architecture | Day trading | Homes.com | Mortgage calculator | Savings account |
| Architecture & Design | Debit card | Hospitality | Mortgage insurance | Science |
| Artificial intelligence | Delivery (commerce) | House | Mortgage loans | Secured loan |
| Asset management | Dentistry | House Hunting | Motivation | Security |
| Audit | Deposit account | Housing.com | Motor vehicle | Security (finance) |
| Automation | Design | Human resource management | Motorcycles | Sedan (automobile) |
| Automobile repair shop | Digital marketing | Human resources | Moving company | Self-employment |
| Automobiles | Digital wallet | Hybrids | Multi-level marketing | Semi-detached |
| Automotive industry | Discounting | Income tax | Multiple listing service | Semi-trailer truck |
| Balance transfer | Dog training | Independent insurance agent | Mutual fund | Share (finance) |
| Bank account | Driver's license | Industry | Nonprofit organization | Shift work |
| Banking | Duplex (building) | Information security | Office | Single-family detached home |
| Bathroom | Dwelling | Information technology | Office Space | Small Business Administration |
| Bedroom | E-commerce | Installment loan | Online advertising | Small and medium enterprises |
| Biology | Economics | Insurance | Online banking | Small business |
| Biotechnology | Economy | Insurance broker | Owner-occupier | Small office/home office |
| Bitcoin | Education | Insurance policy | Part-time | Social media |
| Bookkeeping | Electric vehicle | Interest rate | Payment | Social media marketing |
| Branch (banking) | Electrical engineering | Interior Design Ideas | Peer-to-peer lending | Social science |
| Broker | Electricity | Interior architecture | Penthouse apartment | Software development |
| Budget | Electronics | Interior design | Performing arts | Software engineering |
| Building | Email marketing | Interior design magazine | Personal development | Solar energy |
| Building material | Employment | Internship | Personal finance | Solar power |
| Bungalow | Employment agency | Investing online | Philanthropy | Sports car |
| Business | Employment website | Investment | Photography | Starter home |
| Business administration | Energy | Investment banking | Physics | Startup company |
| Business development | Engineering | Investment fund | Plumbing | Stock |
| Business travel | Entertainment | Investment management | Pre-qualification (lending) | Stock exchange |
| Buy to let | Entrepreneurship | Investment strategy | Prefabricated home | Stock market |
| Call centre | Entry-level job | Investor | Premier Agent - Zillow & Trulia | Supply chain management |
| Car dealership | Environmentalism | JavaScript | Private equity | Sustainability |
| Car finance | Epidemiology | Job | Product design | Swimming pool |
| Car rentals | Estate (land) | Job fair | Product management | Systems engineering |
| Career | Estate agent | Job hunting | Professional | Technical support |
| Career development | Experian | Job interview | Professional development | Technology |
| Cars | FHA insured loan | Journalism | Programming language | Telecommunication |
| Cash | Kitchen | Project management | Telecommuting | |
| Cash out refinancing | Facebook Messenger | Land | Promotion (marketing) | Telemarketing |
| Cashback reward program | Facility management | Land and Houses | Property | Temporary work |
| Charitable organization | Finance | Land lot | Property finder | Term loan |
| Chemistry | Financial market | Landed property | Property management | Terraced house |
| Civil service | Financial plan | Landlord | Psychology | Timeshare |
| Coaching | Financial services | Landscape | Public relations | Townhouse |
| Commercial property | First-time buyer | Landscaping | Public sector | Trade |
| Communication | First-time home buyer grant | Law | Public transport | Training |
| Commuting | Fixer-upper | Leadership | Quality assurance | Trucks |
| Computer engineering | Floor plan | Lease | RVs | Trulia |
| Computer programming | Foodservice | Life insurance | Real Estate Agent Directory | Urban planning |
| Computer science | For sale by owner | Line of credit | Real estate | Used car |
| Computer security | Foreign exchange market | Real estate appraisal | Vacation rental | |
| Computing | Four-wheel drive | Living room | Real estate broker | Vehicle insurance |
| Condominium | Franchising | Loan | Real estate development | Vehicles |
| Connected Investors | Freelancer | Loan officer | Real estate economics | Veterinary medicine |
| Construction | Fundraising | Log cabin | Real estate entrepreneur | Villa |
| Consumer Reports | Furniture | Logistics | Real estate investing | Visual arts |
| Consumer debt | Garage (residential) | Luxury real estate | Real estate investment club | Vocational education |
| Consumer electronics | Gastronomy | Luxury vehicle | Real estate investment trust | Volunteering |
| Corporation | Gated community | Machine learning | Real estate license | Warehouse |
| Cottage | General contractor | Management | Real property | Wealth management |
| Craigslist | Government debt | Mansion | Realtor.com Pro | Web design |
| Creative real estate investing | Graphic design | Manufactured housing | Recruitment | Web development |
| Credit (finance) | Grocery store | Manufacturing | Refinancing | Web hosting |
| Credit Karma | Hatchback | Market (economics) | Remortgage | |
| Credit Sesame | Health & wellness | MarketWatch | Renewable energy | Working capital |
| Zillow |