Please follow these creative guidelines for Facebook Device ID campaigns
Single Image
Single-image ad formats are ads with a single image displayed.
IMAGE
The image must contain little to no overlaid text
| File format | JPG, PNG |
| File size | Maximum 30MB |
|
Recommended image size |
1080x1080 pixels |
|
Recommended image ratio |
1:1 |
COPY
| Body (ad) text | Goes at the top of your ad 125-character limit, including spaces |
| Headline | Goes under the image in bold (need one for each image) 40-character limit, including spaces |
| Description | Goes under the headline (need one for each image) 30-character limit, including spaces |
| Click-through URL |
Where your image will click through to (need one for each image) |
| Display link (optional) | The URL displayed under your description (simpler is best) |
Single Video
Single-video ad formats are ads with a single video displayed.
VIDEO
Sounds & captions are optional but recommended
| File format | MP4, MOV, GIF |
| File size | 15 secs (250 mins maximum) |
|
Recommended length |
4:5 recommended (9:16 or 16:9 supported) |
|
Recommended aspect ratio |
At least 1080 x 1080 pixels (upload highest resolution video) |
| Resolution | 4GB maximum |
COPY
| Body (ad) text | Goes at the top of your ad 125-character limit, including spaces |
| Headline | Goes under the video in bold (need one for each video) 40-character limit, including spaces |
| Description | Goes under the headline (need one for each video) 30-character limit, including spaces |
| Click-through URL |
Where your video will click through to (need one for each video) |
| Display link (optional) | The URL displayed under your description (simpler is best) |