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Facebook Device ID Creative Guidelines

Please follow these guidelines when creating creatives for Facebook Device ID campaigns.

 

Facebook Device ID is only available in the US and Canada.

Single Image Ads

  • Format: One static image per ad

  • Image Requirements: Minimal to no overlaid text on the image

  • Copy: Keep messaging clear and concise


Single Video Ads

  • Format: One video per ad

  • Video Recommendations: Sounds and captions are optional but highly recommended for better engagement

  • Copy: Use clear, compelling text to support the video content