Please note that email campaigns are only available in the U.S.
How to Access Email Reporting
There are two ways to access email reporting in Ui.Marketing:
Option 1: Through the Line Item
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Click into the Line Item
Locate and open the specific line item you're interested in. -
Click the Three Ellipses Icon
This is located in the far right-hand corner of the line item view. -
Select "View Report"
This will take you directly to the email report for that line item.
Option 2: Through the Reporting Dashboard
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Navigate to the Reporting Dashboard
Go to: https://ui.marketing/reports -
Filter by Division
Click the “Division” field and select the relevant division. -
Search for the Advertiser
In the “Advertiser” field, type and select the advertiser's name. -
Click “AdCellerant”
This may be a required step depending on how your filters are set up. -
Filter by Product
From the “Product” dropdown, select “Email.” -
View Campaign Performance
Click on the “Campaign Name” to see detailed performance metrics for each campaign or send. -
Alternative Method
You can also navigate to email reporting by clicking the “Email” card on the Advertiser Summary page.
Email Reporting Charts
Snapshot
The Snapshot Chart will show a high-level overview and summary of all the advertiser's email campaigns.
For email, you will see Impressions (aka "Sends"), Opens, Open Rate, Clicks, CTR, and Clicks-To-Open rate.
Please note the Snapshot data can be shown or hidden in the shareable link and PDF.
Performance by Campaign
The performance by campaign table can be viewed on the advertiser level and shows how the underlying email campaigns under that advertiser are performing. Only the campaigns for the selected product will show, and the columns displayed will change based on the product selected.
For email, you will see Campaign Name, Subject Line, Send Date, Impressions (Sends), Opens, Open Rate, Clicks, CTR, and Click-To-Open rate.
Creative Preview and Link Performance
When you click on a specific email campaign, we display the email creative that was used, with numbers on top of the creative which correlate to the Link Performance chart to the right of the creative preview. The number on the email creative will show you where the link was located and then you can match it to the number on the link performance chart to see how many clicks that specific link received.