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Increased Exposure (Frequency): Repeated exposure to your message improves the likelihood that a recipient will take action. The Rule of 7 in marketing suggests that a person needs to see or hear your marketing message at least seven times before they act on it.
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Timing: Not every recipient is ready when they first receive an email. By sending multiple drops, you're more likely to catch them at a time when they're ready to engage or make a purchase. Their situation may change, making your offer more relevant later.
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Building Customer relationships: Repeated communications can establish credibility and familiarity with your brand. Over time, recipients may trust your offers more, reducing their hesitation to convert.
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Message Reinforcement: Repeating key messages or words helps reinforce your value proposition. As recipients see your messaging more often, it becomes more ingrained in their minds, increasing the likelihood of a positive response.
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Segmentation and Personalization: With each drop, you can refine your wording with updated subject lines, preview texts and creatives. If someone opened but didn’t click, the next drop might focus on a different aspect of the offer, creating a more personalized and targeted approach.
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Different Email Formats: Sending different styles of emails (e.g., educational, promotional, testimonial) in each drop can address various objections or reasons for hesitation, increasing the chance of appealing to a wider range of prospects.
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Behavioral Retargeting: With data from previous drops, you can implement retargeting strategies, such as sending follow-up emails to those who opened but didn’t click or did not open at all. This improves the relevance of future messages, helping boost conversions.
