Creative Guidelines
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      Email Creative Specifications

      This article outlines the recommended elements for our creative team to design email creatives for your clients.

      Client's Creative Specifications:

      HEX Color Code:

      • Content Background Color
      • Headline/sub-header/body text color

      Logo

      Images

      • Please provide specific images the client wants us to add to the creative and where to place them. If they don't have a preference, please provide previous creative examples or creative visions they want us to replicate.
      • GIF creation: Our team can now create GIFs in our email creations! A flat fee of $30 will be charged for each GIF you wish our team to make.

      Email Text Context

      You can include as many sections in the email creative as needed, but you must provide content and specify placement. The following is just a template example.

      Section 1: 

      • Header 1
      • Subheader 1
      • Body Text 1
      • Button Click 1
      • Image files/imagery direction 1

      Section 2: 

      • Header 2
      • Subheader 2
      • Body Text 2
      • Button Click 2
      • Image files/imagery direction 2

      Click-Thru URLs:

      • Website Page URLs
        • Must indicate placement within creative write-up
      • Social URLs
        • If applicable

      Please note that our creative team will automatically apply UTMs to the URLs provided unless the client provided them or has requested not to use them