Email Campaign Products Overview

Please note: Email campaigns are available exclusively to U.S.-based clients.

1. Standard Email

What It Is:
Standard Email is our core email product. Campaigns are sent to opted-in users from our email database using information provided by our partners.

Targeting Criteria Includes:

Email engagement
Demographics
Interests
Location

This ensures each message reaches the most relevant audience.

Send Volume Tiers:
Standard Email campaigns use tiered pricing based on the total number of emails sent.

2. In-Market Email

What Makes It Unique:
In-Market Emails target users actively searching for your advertiser’s product or service. It is a premium targeting option that typically generates higher engagement and response rates than standard emails.

Minimum send: 32,500 emails per campaign

How It Works:
We determine in-market status based on real-time web behavior. Here's how:

We track websites and pages visited by users in the past 24 hours.
This activity is compiled into a daily trigger file, including:
- IP addresses
- Mobile Ad IDs (MAIDs)
We validate the data using tools like MaxMind (also used by The Trade Desk).
Validated triggers are then matched to our 250 million-user email database to finalize the target audience.

3. Redeploy Options

What Is a Redeploy?
A Redeploy is a follow-up email sent only to users who opened the original campaign. This strategy helps reinforce the message and increase engagement.

Redeploy Type Depends on Original Campaign:

Standard Email → Standard Redeploy
In-Market Email → In-Market Redeploy

Timing Recommendation:

Wait 8–10 days after the initial send.
Emails tend to remain active for that time frame.

Important Notes:

Audience and geographic targeting cannot be changed for a redeploy.
The same targeting used in the original email will apply.

4. MatchBack Reporting

What Is It?
A MatchBack Report compares the campaign’s target audience to a client’s CRM list. It identifies which users from the email campaign also appear on the client’s list—showing real conversions from the campaign.

Use Case:
This is a valuable tool for proving campaign ROI to advertisers.

Availability:

Can be run for any campaign within one year of the original send date.

CRM List Requirements for MatchBacks

The more data provided, the better the accuracy and match rate. Clients should include:

Required/Recommended Fields
First Name
Last Name
Email 1
Email 2 (if available)
Email 3 (if available)
Street Address 1
Street Address 2
City
State
Zip Code

Tip: Providing both email addresses and household addresses increases the chances of accurate matches, especially when different email addresses are used across systems.