Display Products

Display Products

• Basic
• Competitive
• Dominant
• Competitive Plus
• Dominant Plus
• Site Retargeting Only
• Search Retargeting Only

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Basic

The Display Basic blend can be ordered as Run of Network or Content/Contextual targeting.  

• Run of Network: No Behavioral or Demographic targeting is included. The only targeting that is included is geo-targeting.
• Contextual/Content Targeting: This targeting method utilizes website and app categories to serve ads to the client's target market (ex: News websites/apps, food websites/apps, etc.)

This is a high-funnel tactic that is best used for brand awareness.

Competitive

The Display Competitive Blend is a combination of three tactics: Behavioral/Demographic Targeting, Contextual/Content Targeting, and Site Retargeting. 

• Behavioral/Demographic Targeting: This targeting method utilizes audience targeting available in the DSP to reach the client's target market (ex: females, in-market for a new car, household income of $150k+, etc.)

• Contextual/Content Targeting: This targeting method utilizes website and app categories to serve ads to the client's target market (ex: News websites/apps, food websites/apps, etc.)

• Site Retargeting: This targeting method utilizes a pixel placed on the advertiser's website to create a pool of users we can serve ads to in hope of bringing the user back to the website. 

This blend allows Campaign Managers to perpetually optimize the campaign by reallocating budgets across these tactics in accordance with how each is performing towards the campaign goal (Clicks, Reach, Conversions, etc). 

Competitive Blend campaigns are great for driving clicks and conversions.

Dominant

The Display Dominant Blend is similar to Display Competitive Blend, however, it includes Search Retargeting.

• Behavioral/Demographic Targeting: This targeting method utilizes audience targeting available in the DSP to reach the client's target market (ex: females, in-market for a new car, household income of $150k+, etc.)

• Contextual/Content Targeting: This targeting method utilizes website and app categories to serve ads to the client's target market (ex: News websites/apps, food websites/apps, etc.)

• Site Retargeting: This targeting method utilizes a pixel placed on the advertiser's website to create a pool of users we can serve ads to in hope of bringing the user back to the website. 

• Search Retargeting: This is utilizing a list of 60+ keywords to target websites that contain those keywords as well as users who have been to websites that contain those keywords (ex: if a user went to a B2B website looking at logistics, we could show them the advertiser's ad if one of their keywords was "logistics"). 

This blend allows Campaign Managers to perpetually optimize the campaign by reallocating budgets across these tactics in accordance with how each is performing towards the campaign goal (Clicks, Reach, Conversions, etc). When Search Retargeting is ordered, our team will build a list of keywords for the client's approval based on content pertaining to the client's site (unless the advertiser provides a list of keywords). We always suggest having at least 60 keywords.

Dominant Blend campaigns are great for driving clicks and conversions. They are also great for advertisers who have a niche target market that may not be available to target behaviorally or contextually. 

Competitive Plus

The Display Competitive Plus Blend is a combination of the Competitive and Device ID products. It consists of four different targeting tactics/ad groups: Behavioral/Demographic Targeting with or without Site Retargeting, Contextual/Content Targeting, geofenced Device ID audience, and demographic Device ID audience.

• Behavioral/Demographic Targeting: This is utilizing data targeting available in DSP to reach the advertiser's target market (e.g. females, in-market for a new car, household income of $150k+, etc.)

• Site Retargeting: This is utilizing a pixel placed on the advertiser's website to create a pool of website users that we can serve ads to in hopes of bringing the user back to the website. 

• Contextual/Content Targeting: This targeting method is utilizing website and app categories to serve ads to the advertiser's target market (e.g. News websites/apps, food websites/apps, etc.)

• Geoframe DID Audience: This is done by creating a list of commercial addresses, and building custom polygons (geoframes) around each address. This can be done for up to 50 locations.

• Demographic DID Audience: Use the Device ID Demographic Selector to advertise to devices based on specific demographics, interests, ethnicities, charitable donors, and more. With this tool, we will target the devices available within your target market based on location. 

Dominant Plus

The Display Dominant Plus Blend is a combination of the Dominant and Device ID product. It consists of four different targeting tactics/ad groups: Behavioral/Demographic/Search Targeting with or without Site Retargeting, Contextual/Content Targeting, geofenced Device ID audience, and demographic Device ID audience.

• Behavioral/Demographic Targeting: This is utilizing data targeting available in DSP to reach the advertiser's target market (e.g. females, in-market for a new car, household income of $150k+, etc.)

• Site Retargeting: This is utilizing a pixel placed on the advertiser's website to create a pool of website users that we can serve ads to in hopes of bringing the user back to the website. 

• Search Retargeting: This is utilizing a list of 60+ keywords to target websites that contain those keywords as well as users who have been to websites that  contain those keywords (e.g. if a user went to a B2B website looking at logistics, we could show them the advertiser's ad if one of their keywords was "logistics").

• Contextual/Content Targeting: This targeting method is utilizing website and app categories to serve ads to the advertiser's target market (e.g. News websites/apps, food websites/apps, etc.)

• Geoframe DID Audience: This is done by creating a list of commercial addresses, and building custom polygons (geoframes) around each address. This can be done for up to 50 locations.

• Demographic DID Audience: Use the Device ID Demographic Selector to advertise to devices based on specific demographics, interests, ethnicities, charitable donors, and more. With this tool, we will target the devices available within your target market based on location. 

Site Retargeting Only

Site Retargeting is a powerful tactic that should be included in any digital advertising campaign. By placing a snippet of code on an advertiser’s website, the ad server can target users who have already visited that particular website or page. Running a stand-alone site retargeting campaign is great for advertisers with more than 5,000 unique monthly visitors to their website. We can then serve a set budget to target those visitors who have been to the advertiser's website. 

This tactic often shows significant returns as the targeted visitors are known to have a strong awareness/interest in the particular brand as they have already visited the site. 

Search Retargeting serves ads to users based on their browsing history and the content they consumed.  Utilizing a list of 60+ keywords, you can target websites that contain those keywords as well as users who have been to websites that contain those keywords. 

A list of custom keywords will be provided to the advertiser for approval before publishing the custom audience and going live.  We can utilize the keyword list from the SEM campaign, and we suggest having at least 60 keywords. 

This is a popular tactic for advertisers who target more "niche" audiences that may not be wildly represented by integrated third-party data providers.