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Display Campaign 0.1% CTR Guarantee Requirements

 This article outlines the requirements for the Display Campaign 0.1% CTR Guarantee, including monthly eligibility criteria, creative submission deadlines, and best practice guidelines for ad design and performance.

To receive the 0.1% click-through rate (CTR) guarantee on Display campaigns, the following requirements must be met each month. Meeting these requirements secures your guarantee and helps set your campaign up for stronger performance every month.

0.1% CTR Guarantee Requirements Summary

  • 40,000+ impressions ordered and delivered each month.

  • Creative is swapped monthly.

  • New creatives must be submitted on time each month.

  • Creatives must meet the performance best practices as outlined below.

Creative Requirement Details

  • Creative refreshes are required once per month to maintain performance and prevent ad fatigue.

  • Submit a complete set of standard ad sizes, including:

    • 300x250

    • 728x90

    • 160x600

Each creative must follow these best practice guidelines:

  • Include a prominent, clear call-to-action (e.g., “Learn More,” “Shop Now”).

  • Use a visually engaging and high-contrast design.

  • Ensure clear branding — the logo must be visible.

  • Use concise, easy-to-read copy.

  • Make sure creatives are mobile-optimized and fast-loading.

  • Keep the file size within platform specifications (HTML5 or static formats preferred).

Timely Creative Submission Requirements

Submit new creatives by the first of each month to ensure they are included in the upcoming rotation.

Late creative swaps will delay implementation and impact the campaign’s eligibility for the CTR guarantee.