Microproximity vs. Device ID (DID) Delivery Issues
Why does my Microproximity campaign deliver fully while my DID campaign struggles, even when targeting the same audience?
The key difference lies in how each campaign targets and detects devices:
1. Geofence Precision
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Microproximity: Uses broader, more lenient geofences. This wider range allows devices to be detected quickly as soon as they enter the area, capturing a larger audience.
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DID (Device ID): Uses tighter, more precise geofences. Devices must stay within these boundaries for a longer period to be counted, which can slow down device accumulation.
2. Detection Speed
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Microproximity: Designed for rapid detection, picking up devices quickly even if they only stay briefly within the geofence.
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DID: Relies on sustained device presence within the geofence to ensure higher engagement, resulting in slower device pickup.
Summary
Microproximity campaigns detect devices faster and over a broader area, leading to quicker, fuller delivery. DID campaigns are more targeted and require devices to linger longer, which can slow delivery but may yield a more engaged audience.