Device ID (DID) Recommendations and Optimizations

DID is only avalible in the US & CA

Recommendations:

Refresh Your Target Audience Regularly:
If you’ve been targeting the same set of business locations for an extended period, the local audience may become desensitized to your ads. Update your target locations every few months to reach new potential customers who are more likely to visit your store.
Rotate Creatives Every 4–6 Weeks:
Using the same creatives for too long can lead to ad fatigue. Refresh your ad visuals and messaging every month to six weeks to keep the content engaging and encourage foot traffic.
Incorporate Local Zip Code Targeting:
Expand your reach by adding zip codes in your neighborhood. This targets nearby residents who are more likely to see your ad and visit your location.
Expand Your Location List:
Instead of replacing your existing target locations entirely, consider adding new locations to your current list. This increases the total device count available for targeting, improving reach and impressions while engaging a broader audience.
Review and Optimize Creatives and Landing Pages:
Ensure your ads and landing pages clearly invite customers to visit in person. Including calls to action such as “Visit Us Today” or “Walk-Ins Welcome” can significantly boost foot traffic.

Objective: The primary goal of Device ID campaigns is foot traffic attribution — driving real-world visits to your business, rather than focusing on click-through rates.