Device ID (DID) Foot Traffic Attribution Report Definitions 

Attribution Report Definitions:

• Unique Responders: The total count of distinct MAIDs (mobile advertising IDs) from the target audience who visited any geoframed destinations (Points of Interest, or POIs). Each unique device is counted only once, even if it visits multiple target or destination locations.

• Total Visits: The combined total number of visits by the target audience to geoframed destinations during the reporting period, including repeat visits by the same device.

• Visits by Weekday: A visual chart showing first-time visits versus repeat visits, broken down by day of the week. Hovering over the bars reveals detailed comparisons of first vs. repeat visits.

• Responses by Target Audience: An interactive chart displaying total responses to the campaign, broken down by individual target locations during the campaign period. Devices may appear multiple times if seen at different target locations.

• Audience Response by City: A table showing the number of responses by city, based on matched device physical addresses, illustrating how far visitors traveled to reach the POI.

• Audience Response by Zip Code: Similar to the city breakdown but by zip code, showing visitor distribution relative to the POI.

• Responses by Destination Location: OnSpot’s term for POI locations. This interactive chart breaks down total responses by individual destination locations. Devices may appear multiple times if seen at multiple destinations.

• Visits by Household Map: A cluster map showing responder household locations with improved accuracy and privacy compliance, avoiding precise pinpointing of individual homes.