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Device ID Demographic Selector Targeting Options

Use the Device ID Demographic Selector to advertise to devices based on specific demographics, interests, ethnicities, charitable donors, and more.

With this tool, we will target the devices available within your target market based on location. Monthly Foot Traffic Attribution (FTA) reports will be shared to reflect the success of the campaign.

Demographics

Gender

Age

Children in Household

Marital Status

Male
Female
18-24
25-29
30-34
35-39
40-44
45-49
50-54
55-59
60-64
65-69
70+

1
2
3
4
5
6
7
8+

Married
Not married
Inferred Married
Inferred not Married

Homeowner

Household Size

Presence Of

Dwelling Type

Homeowner
Probably Homeowner
1
2
3
4
5
6+

Presence of senior adult in household
Presence of a veteran in household

 

Multi-family
Single-family

Education

Business Owner

Single Adults in Household

Completed High School
Some College
Completed College
Completed Graduate School
Attended Vocational/Technical

Accountant
Builder
Contractor
Dealer/Retailer/Storekeeper
Distributor/Wholesaler
Funeral Director
Maker/Manufacturer
Owner
Partner
Self-Employed

1
2
3
4
5
6+

Charities

Animal Charities
Arts & Culture
Charitable Donation - General
Children's Charities
Community Charities
Environmental Charities
Health
International Aid
Religious Charities
Veteran's Charities

 

Financial

Has Credit Card

Credit Card Type

Net Worth

Yes
No
Gas
High Limit
Standard
Rewards
Less than $50,000
$50,000 - $99,999
$100,000 - $249,999
$250,000 - $499,999
$500,000+

Household Income

Credit Score

Mortgage Type

Under $15,000
$15,000 - $24,999
$25,000 - $34,999
$35,000 - $49,999
$50,000 - $74,999
$75,000 - $99,999
$100,000 - $149,999
$150,000 - $159,999
$160,000 - $164,999
$165,000 - $199,999
$200,000 - $249,999
$250,000+

800+
750-799
700-749
650-699
600-649
550-599
500-549
<499

Community Development Authority
Conventional
FHA
Private Party Lender
Small Business Administration
VA
Wrap-Around Mortgage

Interests

Animal Interests

Collectables Interests

Cats
Dogs
Equestrian
Pets - General

Art Collectibles
Arts & Antiques
Coins
Collectibles - General
Stamps

Arts & Crafts Interests

Food & Drink Interests

Arts
Crafts
Photography
Woodworking
Cooking 
Food & Wine
Gourmet Cooking
Natural Foods

Children's Interests

Home Improvement Interests

Children
Education
Grand Children
Parenting
Home Furnishings
Home Gardening
Home Improvement

Reading

Sports & Entertainment Interests

Audio Books
Current Affairs
Financial News
History
Magazines
Reading - General
Religious
Science/Space
Science Fiction
Religious Material

Aerobic
Baseball
Basketball
Camping
Fishing
Football
Gambling
Golf
Hockey
Hunting
Motorcycling
Music
Musical Instruments
Nascar
Running
Sailing
Scuba Diving
Snow Skiing
Soccer
Sports - General
Tennis
Theater
Walking

Travel Interests

Other Interests

Cruises
Domestic Travel
International Travel
Travel - General
 Automobiles
Diet
Health & Medical
Military
Self Improvement

Purchase Intenders

Children

Men

Women

Children's Products Big & Tall Apparel
Men's Apparel
Petite Apparel
Plus Size Apparel
Women's Apparel
Young Women's Apparel

General

Health & Beauty

 
Audio Books & Music
Automotive
Books & Magazines
Gardening Products
Hunting & Shooting
Photography
Sports
Cosmetics
Health & Beauty Products
Jewelry