GeoFencing Guidelines
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      Device ID Demographic Selector Targeting Options

      Use the Device ID Demographic Selector to advertise to devices based on specific demographics, interests, ethnicities, charitable donors, and more.

      With this tool, we will target the devices available within your target market based on location. Monthly Foot Traffic Attribution (FTA) reports will be shared to reflect the success of the campaign.

      Demographics

      Gender

      Age

      Children in Household

      Marital Status
      Male
      Female      		 18-24
      25-29
      30-34
      35-39
      40-44
      45-49
      50-54
      55-59
      60-64
      65-69      		 One or more children in household
      No children in household      		 Married
      Not married

      Homeowner

      Household Size

      Presence Of

      Dwelling Type
      Homeowner
      Not a homeowner      		 1
      2
      3
      4
      5
      6+

      Presence of single adult in household 
      Presence of senior adult in household
      Presence of a veteran in household

       

      		 Multi-family
      Single-family

      Education

      Occupation

      Completed High School
      Some College
      Completed College
      Completed Graduate School
      Attended Vocational/Technical

      		 Accountant
      Business Owner
      Contractor
      Doctor
      Farming/Agriculture
      Financial Services
      Middle Management
      Office Clerical
      Professional/Technical
      Retired
      Sales/Marketing
      Self-Employed
      Skilled Trade
      Student
      Teacher/Educator

       

      Financial

      Has Credit Card

      Credit Card Type

      Net Worth
      Yes
      No      		 Gas
      High Limit
      Standard
      Rewards      		 Less than $50,000
      $50,000 - $99,999
      $100,000 - $249,999
      $250,000 - $499,999
      $500,000+

      Household Income

      Home Value

      Mortgage Type
      Under $15,000
      $15,000 - $24,999
      $25,000 - $34,999
      $35,000 - $49,999
      $50,000 - $74,999
      $75,000 - $99,999
      $100,000 - $149,999
      $150,000 - $159,999
      $160,000 - $164,999
      $165,000 - $199,999
      $200,000 - $249,999
      $250,000+      		 Under $50,000
      $50,000 - $99,999
      $100,000 - $149,999
      $150,000 - $199,999
      $200,000 - $249,999
      $250,000 - $299,999
      $300,000 - $349,999
      $350,000 - $399,999
      $400,000 - $449,999
      $450,000 - $499,999
      $500,000 - $749,999
      $750,000 - $999,999
      $1 Million+

      Community Development Authority
      Conventional
      FHA
      Private Party Lender
      Small Business Administration
      VA
      Wrap-Around Mortgage

       

      Interests

      Animal Interests

      Collectables Interests
      Cats
      Dogs
      Equestrian
      Pets - General

      Art Collectibles
      Arts & Antiques
      Coins
      Collectibles - General
      Stamps

      Arts & Crafts Interests

      Food & Drink Interests
      Arts
      Crafts
      Photography
      Woodworking      		 Cooking 
      Food & Wine
      Gourmet Cooking
      Natural Foods

      Children's Interests

      Home Improvement Interests
      Board Games
      Children
      Education
      Grand Children
      Parenting      		 Home Furnishings
      Home Gardening
      Home Improvement

      Reading

      Sports & Entertainment Interests
      Audio Books
      Current Affairs
      Financial News
      History
      Magazines
      Reading - General
      Religious
      Science/Space
      Science Fiction
      Religious Material

      Aerobic
      Baseball
      Basketball
      Camping
      Fishing
      Football
      Gambling
      Golf
      Hockey
      Hunting
      Motorcycling
      Music
      Musical Instruments
      Nascar
      Running
      Sailing
      Scuba Diving
      Snow Skiing
      Soccer
      Sports - General
      Tennis
      Theater
      Walking

      Travel Interests

      Other Interests
      Cruises
      Domestic Travel
      International Travel
      Travel - General      		  Automobiles
      Diet
      Health & Medical
      Military
      Self Improvement

      Purchase Intenders

      Children

      Men

      Women
      Children's Products Big & Tall Apparel
      Men's Apparel      		 Petite Apparel
      Plus Size Apparel
      Women's Apparel
      Young Women's Apparel

      General

      Health & Beauty

      		  
      Audio Books & Music
      Automotive
      Books & Magazines
      Gardening Products
      Hunting & Shooting
      Photography
      Sports      		 Cosmetics
      Health & Beauty Products
      Jewelry      		  

       

      Ethnicities

      African

      Asian

      European

      European
      (English Speaking)
      Black African
      Botswanian
      Burkina Faso
      Cameroonian
      Central African Republic
      Chadian
      Congolese
      Gabon
      Gambian
      Ghanaian
      Guinean
      Ivorian
      Kenyan
      Liberian
      Libyan
      Madagascan
      Mozambican
      Moroccan
      Nigerian
      Rwandan
      Senegalese
      Sierre Leone
      Somalian
      Sudanese
      Swaziland
      Ugandan
      Zairean
      Zambian
      Zimbabwean
      Zulu

      		 Bangladesh
      Chinese
      Korean
      Japanese
      Myanmar (Burmese)
      Pakistani
      Philippine
      Thai
      Tibetan
      Vietnamese
      Other Asian      		 Austrian
      Basque
      Belgian
      Bulgarian
      Croatian
      Czech
      Danish
      Dutch
      Estonian
      Finnish
      French
      Georgian
      German
      Greek
      Hungarian
      Italian
      Latvian
      Lithuanian
      Luxembourgian
      Polish
      Portuguese
      Romanian
      Swedish
      Swiss
      Maltese      		 English
      Irish
      Welsh
      Scottish

      African American

      American Indian

      Hispanic

      Religion

      African-American
      Caribbean African American

      		 American Indian Hispanic Bosnian Muslim
      Hindu
      Jewish

      South Pacific

      Middle Eastern

      		    
      Australian
      Hawaiian
      Maldivian Tongan
      New Zealand
      Papua New Guinean
      Seychelles
      Sinhalese Sri Lankan
      Western Samoan      		 Arabic
      Afghan
      Azerbaijani
      Egyptian
      Iraqi
      Kazakhstan
      Kurdish
      Kuwaiti
      Persian
      Qatari
      Saudi
      Turkish      		    

      Charities

      Donation contribution
      Mail order donor
      Charitable donation
      Animal welfare charitable donation
      Arts or culture charitable donation
      Children charitable donation
      Environment or wildlife charitable donation
      Environment issues charitable donation
      Health charitable donation
      International aid charitable donation
      Community charities
      Religious charitable donation
      Veteran charitable donation
      Other charitable donation