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Device ID Demographic Selector Targeting Options

Use the Device ID Demographic Selector to advertise to devices based on specific demographics, interests, ethnicities, charitable donors, and more.

Device ID Demographic Selector Targeting Options

Use the Device ID Demographic Selector to reach devices based on specific characteristics like demographics, interests, ethnicities, charitable giving, and more. This tool targets devices within your chosen location. After your campaign runs, you’ll get Monthly Foot Traffic Attribution (FTA) reports to show how well it performed.

Targeting Categories:

Demographics

  • Gender: Male, Female

  • Age Groups: 18-24, 25-29, 30-34, 35-39, 40-44, 45-49, 50-54, 55-59, 60-64, 65-69, 70+

  • Children in Household: 1, 2, 3, 4, 5, 6, 7, 8+

  • Marital Status: Married, Not married, Inferred Married, Inferred Not Married

  • Homeownership: Homeowner, Probably Homeowner

  • Household Size: 1 to 6+

  • Presence in Household: Senior adult, Veteran

  • Dwelling Type: Multi-family, Single-family

  • Education Level: Completed High School, Some College, Completed College, Graduate School, Vocational/Technical

  • Business Owner Status

  • Single Adults in Household


Charitable Donations

  • Animal Charities, Arts & Culture, Children’s Charities, Community Charities, Environmental, Health, International Aid, Religious, Veteran’s Charities

Financial

  • Has Credit Card: Yes/No

  • Credit Card Type: Gas, High Limit, Standard, Rewards

  • Net Worth: Under $50K, $50K-$99,999, $100K-$249,999, $250K-$499,999, $500K+

  • Household Income: Various ranges from under $15,000 to $250,000+

  • Credit Score: <499 up to 800+

  • Mortgage Type: Conventional, FHA, VA, Private Party, SBA, Wrap-Around Mortgage

Interests

  • Animal Interests: Cats, Dogs, Equestrian, Pets in general

  • Collectibles: Art, Antiques, Coins, Stamps

  • Arts & Crafts: Arts, Crafts, Photography, Woodworking

  • Food & Drink: Cooking, Food & Wine, Gourmet, Natural Foods

  • Children & Parenting: Children, Education, Grandchildren, Parenting

  • Home Improvement: Furnishings, Gardening, Improvement

  • Reading & Entertainment: Audiobooks, Current Affairs, Financial News, History, Magazines, Religious, Science, Sci-Fi, Theater

  • Sports & Activities: Baseball, Basketball, Camping, Fishing, Football, Golf, Hockey, Hunting, Motorcycling, Music, Nascar, Running, Sailing, Scuba Diving, Skiing, Soccer, Tennis, Walking, and more

  • Travel: Cruises, Domestic, International

  • Other Interests: Automobiles, Diet, Health & Medical, Military, Self Improvement

Purchase Intentions

  • Children’s products

  • Apparel: Big & Tall, Men’s, Petite, Plus Size, Women’s, Young Women’s

  • Health & Beauty Products

  • Audio Books & Music

  • Automotive

  • Books & Magazines

  • Gardening Products

  • Hunting & Shooting

  • Photography

  • Sports

  • Jewelry