Device ID Demographic Selector Targeting Options

Device ID Demographic Selector Targeting Options

Use the Device ID Demographic Selector to reach devices based on specific characteristics like demographics, interests, ethnicities, charitable giving, and more. This tool targets devices within your chosen location. After your campaign runs, you’ll get Monthly Foot Traffic Attribution (FTA) reports to show how well it performed.

Targeting Categories:

Demographics

• Gender: Male, Female

• Age Groups: 18-24, 25-29, 30-34, 35-39, 40-44, 45-49, 50-54, 55-59, 60-64, 65-69, 70+

• Children in Household:  0, 1, 2, 3, 4, 5, 6+

• Marital Status: Married, Not married

• Home Owner: Home owner, Not a home owner

• Household Size: 1 to 6+

• Presence Of: Presence of senior adult in individual's household, Presence of a veteran in individual's household

• Dwelling Type: Multi-Family Dwelling, Single Family Household
• Education: Some High School, Completed High School, Some College, Completed College, Completed Graduate School, Attended Vocational/Technical

• Single Adults in Household: 1, 2, 3, 4, 5, 6+

Charitable Donations

• Animal Charities, Arts & Culture, Children’s Charities, Community Charities, Environmental, Health, International Aid, Religious, Veteran’s Charities

Financial

• Has Credit Card: Yes/No

• Credit Score: 800+, 750-799, 700-749, 650-699, 600-649, 550-599, 500-549, <499

• Credit Card Type: High Limit, Standard

• Net Worth: Less Than $50,000, $50,000 - $99,999, $100,000 - $249,999, $250,000 - $499,999, $500,000+

• Household Income: Various ranges from under $15,000 to $250,000+

• Mortgage Type: Conventional, FHA, Private Party Leader, Small Business Administration, VA

Interests & Hobbies

• Animals Interests: Cats, Dogs, Pets - General
• Arts & Crafts Interests: Arts, Crafts, Photography, Woodworking
• Childrens Interests: Children, Education
• Collectables Interests: Coins, Collectibles - General, Stamps
• Food & Drink Interests: Cooking
• Home Improvement Interests: Home Furnishings, Home Gardening, Home Improvement
• Reading: Audio Books, Current Affairs, Financial News, History, Magazines, Reading - General, Religious, Science/Space, Science Fiction, Religious Material
• Sports & Entertainment Interests: Aerobic, Baseball, Basketball, Camping, Fishing, Football, Golf, Hockey, Hunting, Motorcycling, Nascar, Running, Scuba Diving, Snow Skiing, Soccer, Tennis, Walking
• Travel Interests: Cruises, Domestic Travel, Travel - General

Purchase Intentions

• Children: Children's Products
• General Retail: Automotive, Books & Magazines, Gardening Products, Hunting and Shooting, Photography
• Health & Beauty: Cosmetics, Health & Beauty Products, Jewelry
• Men: Big and Tall Men's Apparel, Men's Apparel

Occupation & Professional Industry

• General Category: Professional, Upper Management, Lower Management, White Collar Worker, Blue Collar Worker, Homemaker, Retired, Other
• Executive & Management: CEO/CFO/Chairman/Corp Officer, Vice President, Director/Executive Director, Executive/Upper Management, Owner, General Manager, Branch Manager, Account Executive
• Professional & Technical: Engineer, Computer/Systems Analyst, Analyst, Scientist, Chemist, Researcher, Statistician/Actuary, Architect
• Healthcare: Medical Doctor/Physician, Nurse (Registered), Nurse/LPN, Nurses Aide/Orderly, Pharmacist, Dentist, Dental Hygienist, Chiropractor, Therapist/Physical, Therapist, Psychologist, Optometrist, Veterinarian
• Legal: Attorney/Lawyer, Paralegal/Legal Assistant, Legal Secretary
• Education: Teacher, Professor, Instructor, Counselor, Librarian/Archivist, Coach
• Administrative & Clerical: Office Manager, Receptionist, Secretary, Bookkeeper, Data Entry/Key Punch, Coordinator, Clerk/File, Aide/Assistant
• Sales & Marketing: Sales Clerk/Counterman, Sales Manager, Marketing, Marketing Manager, Real Estate/Realtor, Insurance Agent, Broker, Cashier
• Finance & Banking: Accountant, Auditor, Comptroller, Banker/Loan Processor, Insurance Underwriter, Claims Examiner/Rep
• Skilled Trades: Carpenter/Woodworking, Electrician, Plumber, Mechanic, Auto Mechanic, Welder, Machinist, Painter, Mason/Brick, Repairman
• Transportation: Driver, Truck Driver, Bus Driver, Pilot, Air Traffic Control, Dispatcher, Courier/Delivery/Messenger
• Labor & Manufacturing: Blue Collar Worker, Laborer, Factory Worker, Assembler, Machine Operator, Foreman/Crewleader, Supervisor, Maintenance, Janitor, Custodian
• Agriculture & Environment: Farmer/Dairyman, Gardener/Landscaper, Forestry, Conservation/Environment
• Protective Services: Police/Trooper, Firefighter, Security, Corrections/Probation/Parole, Military Personnel
• Arts & Creative: Artist, Designer, Graphic Designer/Commercial Art, Interior Designer, Musician/Music/Dance, Photography, Editor, Reporter
• Food Service & Hospitality: Food Service, Chef/Butler, Waiter/Waitress, Bartender, Caterer, Travel Agent
• Personal Services: Barber/Hairstylist/Beautician, Child Care/Day Care/Babysitter, Social Worker/Case Worker
• Government & Civil Service: Civil Service/Government, Mailcarrier/Postal
• Other Occupations: Self Employed, Retired, Student, Homemaker, Disabled, Volunteer

Home

• Pool: Has Pool

• Home Heat Type: Gas, Electric, Oil, Propane

• Home Office: Has Home Office

• Length of Residence: 0-2 years, 3-5 years, 6-10 years, 11+ years, 25+ years

• Home Value: Under $50,000, $50,000 - $99,999, $100,000 - $149,999, $150,000 - $199,999, $200,000 - $249,999, $250,000 - $299,999, $300,000, $349,999, $350,000 - $399,999, $400,000 - $449,000, $450,000 - $499,999, $500,000 - $749,000, $750,000 - $999,999, $1,000,000+

• Home Purchase Recency: 0-2 years ago, 3-5 years ago, 6-10 years ago, 11-15 years ago, 16-20 years ago, 21-30 years ago, 30+ years ago

Auto

• Vehicle Type: Car, SUV, Truck, Van, Truck Owner

• Body Type: Convertible, Coupe, Crossover, Full Size, Hatchback, Minivan, Sedan, SUV, Truck, Van, Wagon

• Body Sub-Type: Cargo Van, Crew Cab, Crossover, Extended Cab, Extended Length Cargo, Extended Length Passenger, Passenger, Regular Cab

• Vehicle Class: Compact, Exotic, Luxury, Mainstream

• Vehicle Size: Full Size, Mid Size, Small, Sports

• Drive Type: 4WD, 4x2, AWD, FWD, RWD

• Fuel Type: Biodiesel, Diesel, Flex Fuel, Gasoline, Hybrid

• Transmission Type: Automatic, CVT, Manual

• Manufacturer Origin: Asia, European, USA

• Vehicle Weight: Quarter Ton, Half Ton, Three-Quarter Ton, One Ton, Over One Ton

• GVWR: 3,001 - 4,000 lbs, 4,001 - 5,000 lbs, 5,001 - 6,000 lbs, 6,001 - 7,000 lbs, 7,001 - 8,000 lbs, 8,001 - 9,000 lbs, 9,001 - 10,000 lbs, 10,001, - 14,000 lbs, 14,001 - 16,000 lbs

• Purchase History: Purchased New Vehicle, Auto Parts Buyer

• Cylinders: Electric/None, 2, 3, 4, 5, 6, 8, 10, 12

• Doors: 2, 3, 4, 5

• Transmission Gears: 1, 2, 3, 4, 5, 6, 7, 8, 9, 10

• MSRP Range: Under 20,000, $20,000 - $30,000, $30,000 - $40,000, $40,000 - $50,000, $50,000 - $75,000, $75,000 - $100,000, $100,000+

• Vehicle Year: 2020+, 2015-2019, 2010-2014, 2005-2009, 2000-2004, Before 2000