Device ID Demographic Selector Targeting Options
Use the Device ID Demographic Selector to advertise to devices based on specific demographics, interests, ethnicities, charitable donors, and more.
Device ID Demographic Selector Targeting Options
Use the Device ID Demographic Selector to reach devices based on specific characteristics like demographics, interests, ethnicities, charitable giving, and more. This tool targets devices within your chosen location. After your campaign runs, you’ll get Monthly Foot Traffic Attribution (FTA) reports to show how well it performed.
Targeting Categories:
Demographics
- Education: Some High School, Completed High School, Some College, Completed College, Completed Graduate School, Attended Vocational/Technical
- Urbanicity: Urban, Rural, Suburban
- Generation: Millennials and Gen Z (1982 and after), Generation X (1961-1981), Baby Boomers (1943-1960), Post-WWII (1942 and before)
- Presence Of: Presence of young adult in individual's household, Presence of senior adult in individual's household, Presence of a veteran in individual's household
- Gender: Male, Female
- Age: 18-24, 25-29, 30-34, 35-39, 40-44, 45-49, 50-54, 55-59, 60-64, 65-69, 70+
- Children in Household: 0, 1, 2, 3, 4, 5, 6+
- Married: Married, Not married
- Vehicles in Household: 1, 2, 3, 4, 5, 6, 7, 8, 9, 10
- Household Size: 1, 2, 3, 4, 5, 6+
- Home Owner: Home owner, Not a home owner
- Dwelling Type: Multi-Family Dwelling, Single Family Household
- Children in Household: Ages 0-3, Ages 4-6, Ages 7-9, Ages 10-12, Ages 13-18
- Generations in Household: 1, 2, 3
- Occupation Type: White Collar, Blue Collar
Interests
- Pets: Pets - General, Cats, Dogs, Equestrian, Other Pets
- Lifestyle: Diet, Self Improvement, Country Lifestyle
- Auto & Racing: Auto Racing, Automobiles - General, Aviation, Motorcycling
- Sports: Baseball, Basketball, Football, Hockey, NASCAR, Soccer, Aerobic, Golf, Running, Tennis, Walking
- Computing & Home Office: Computing & Home Office
- Home: Home Furnishings, Home Gardening, Home Improvement, Interior Decorating
- Arts & Antiques: Arts & Antiques - General, Antiques, Crafts, DIY, Photography, Woodworking
- Children & Education: Children, Education
- Outdoors: Outdoors - General, Camping, Fishing, Hunting, Sailing, Scuba Diving, Snow Skiing
- Reading & Media: Audio Books, Avid Reader, Children's, Current Affairs, Entertainment, Fashion, Fiction, Magazines, History, Science & Technology, Science Fiction
- Food & Cooking: Cooking & Culinary, Cooking - General
- Health: Health Remedies, Medical & Health
- Travel: Travel - General, Cruises, Domestic Travel
- Collectibles & Games: Collectibles - General, Coins, Stamps, Board Games, Knitting, Sweepstakes
- Other: Gambling
Financial
- Has Credit: Yes, No
- Income: Under $15,000, $15,000 - $24,999, $25,000 - $34,999, $35,000 - $49,999, $50,000 - $74,999, $75,000 - $99,999, $100,000 - $149,999, $150,000 - $199,999, $200,000 - $249,999, $250,000+
- Investments: Owns Investments, Owns Stocks and Bonds
- Credit Lines: 1, 2, 3, 4, 5, 6, 7, 8, 9
- Net Worth: Less than $1, $1 - $4,999, $5,000 - $9,999, $10,000 - $24,999, $25,000 - $49,999, $50,000 - $99,999, $100,000 - $249,999, $250,000 - $499,999, $500,000+
- Credit Score: 800+, 750-799, 700-749, 650-699, 600-649, 550-599, 500-549, <499
- Credit: High Limit, Standard, Amex Card, Bank Card, Amex Gold
- Mortgage: Conventional, FHA, Private Party Leader, Small Business Administration, VA
- Mortgage Refi: Fixed, Adjustable
Home & Auto
- Pool: Has Pool
- Home Heat Type: Gas, Electric, Oil, Propane
- Home Office: Yes
- Length of Residence: 0-2 Years, 3-5 Years, 6-10 Years, 11+ Years, 25+ Years
- Home Purchase: 0-2 Years Ago, 3-5 Years Ago, 6-10 Years Ago, 11-15 Years Ago, 16-20 Years Ago, 21-30 Years Ago, 30+ Years Ago
- Home Value: Under $50,000, $50,000 - $99,999, $100,000 - $149,999, $150,000 - $199,999, $200,000 - $249,999, $250,000 - $299,999, $300,000 - $349,999, $350,000 - $399,999, $400,000 - $449,999, $450,000 - $499,999, $500,000 - $749,999, $750,000 - $999,999, $1,000,000+
- Vehicle Type: Car, SUV, Truck, Van, Truck Owner
- Drive Type: 4WD, 4x2, AWD, FWD, RWD
- Cylinders: Electric/None, 2, 3, 4, 5, 6, 8, 10, 12
- Doors: 2, 3, 4, 5
- Fuel Type: Biodiesel, Diesel, Flex Fuel, Gasoline, Hybrid
- Body Type: Convertible, Coupe, Crossover, Full Size, Hatchback, Minivan, Sedan, SUV, Truck, Van, Wagon
- Body Sub-Type: Cargo Van, Crew Cab, Crossover, Extended Cab, Extended Length Cargo, Extended Length Passenger, Passenger, Regular Cab
- Vehicle Class: Compact, Exotic, Luxury, Mainstream
- Vehicle Size: Full Size, Mid Size, Small, Sports
- Purchase History: Purchased New Vehicle, Auto Parts Buyer
- Vehicle Year: 2020+, 2015-2019, 2010-2014, 2005-2009, 2000-2004, Before 2000
- GVWR: 3,001 - 4,000 lbs, 4,001 - 5,000 lbs, 5,001 - 6,000 lbs, 6,001 - 7,000 lbs, 7,001 - 8,000 lbs, 8,001 - 9,000 lbs, 9,001 - 10,000 lbs, 10,001 - 14,000 lbs, 14,001 - 16,000 lbs
- MSRP: Under $20,000, $20,000 - $30,000, $30,000 - $40,000, $40,000 - $50,000, $50,000 - $75,000, $75,000 - $100,000, $100,000+
- Transmission Gears: 1, 2, 3, 4, 5, 6, 7, 8, 9, 10
- Manufacturer: Asia, European, USA
- Vehicle Weight: Quarter Ton, Half Ton, Three-Quarter Ton, One Ton, Over One Ton
- Transmission: Automatic, CVT, Manual
Charity
- Charitable Donation - General
- Affinity Donations
- Animal Charities
- Arts & Culture
- Children's Charities
- Contribution
- Environmental Charities
- Health
- Political Donations
- Political Donations - Conservative
- Political Donations - Liberal
- Religious Charities
- Veteran's Charities
Purchase Intenders
- Children's Apparel
- Children's Products
- Cosmetics
- Health & Beauty Products
- Jewelry
- Gardening Products
- Automotive
- Hunting & Shooting
- Photography
- Big & Tall Men's Apparel
- Men's Apparel
- Books & Magazines
- Value-Priced Merchandise
- Plus Size Women's Apparel
- Women's Apparel
Occupations
- Office Manager
- Receptionist
- Secretary
- Bookkeeper
- Data Entry/Key Punch
- Coordinator
- Clerk/File
- Aide/Assistant
- Farmer/Dairyman
- Gardener/Landscaper
- Forestry
- Conservation/Environment
- Police/Trooper
- Firefighter
- Security
- Corrections/Probation/Parole
- Military Personnel
- Sales Clerk/Counterman
- Sales Manager
- Marketing
- Marketing Manager
- Real Estate/Realtor
- Insurance Agent
- Broker
- Cashier
- CEO/CFO/Chairman/Corp Officer
- Vice President
- Director/Executive Director
- Executive/Upper Management
- Owner
- General Manager
- Branch Manager
- Account Executive
- Engineer
- Computer/Systems Analyst
- Analyst
- Scientist
- Chemist
- Researcher
- Statistician/Actuary
- Architect
- Accountant
- Auditor
- Comptroller
- Banker/Loan Processor
- Insurance Underwriter
- Claims Examiner/Rep
- Artist
- Designer
- Graphic Designer/Commercial Art
- Interior Designer
- Musician/Music/Dance
- Photography
- Editor
- Reporter
- Food Service
- Chef/Butler
- Waiter/Waitress
- Bartender
- Caterer
- Travel Agent
- Carpenter/Woodworking
- Electrician
- Plumber
- Mechanic
- Auto Mechanic
- Welder
- Machinist
- Painter
- Mason/Brick
- Repairman
- Medical Doctor/Physician
- Nurse (Registered)
- Nurse/LPN
- Nurses Aide/Orderly
- Pharmacist
- Dentist
- Dental Hygienist
- Chiropractor
- Therapist/Physical
- Therapist
- Psychologist
- Optometrist
- Veterinarian
- Barber/Hairstylist/Beautician
- Child Care/Day Care/Babysitter
- Social Worker/Case Worker
- Civil Service/Government
- Mailcarrier/Postal
- Self Employed
- Retired
- Student
- Homemaker
- Disabled
- Volunteer
- Driver
- Truck Driver
- Bus Driver
- Pilot
- Air Traffic Control
- Dispatcher
- Courier/Delivery/Messenger
- Blue Collar Worker
- Laborer
- Factory Worker
- Assembler
- Machine Operator
- Foreman/Crewleader
- Supervisor
- Maintenance
- Janitor
- Custodian
- Attorney/Lawyer
- Paralegal/Legal Assistant
- Legal Secretary
- Teacher
- Professor
- Instructor
- Counselor
- Librarian/Archivist
- Coach
Occupation Categories
- Professional
- Upper Management
- Lower Management
- White Collar Worker
- Blue Collar
- Homemaker
- Retired
- Other