🎨 Creative Best Practices for Campaign Success

🔁 When Should I Update My Ads?

We recommend swapping creatives every 4–6 weeks to avoid ad fatigue and keep your audience engaged. Fresh messaging boosts click-through rates (CTR) and helps maintain consistent performance.

💡 If you need help creating new ads, we offer display ad creation services!

⚙️ How Do You Optimize My Campaign?

Before suggesting new creatives, we first optimize your campaign. Here's what we typically do:

✅ Without Needing Your Approval:

• Turn off low-performing ad groups

• Adjust bids by device performance

• Remove underperforming audience segments

• Increase bids on top-performing browsers and placements

📨 With Your Approval:

• Add new creatives

• Include more creative sizes

• Set up Site Retargeting (pixel required)

• Enable conversion tracking (pixel required)

• Unblock gaming sites/apps

• Adjust geo or audience targeting

✔️ Do’s for Effective Creatives

• ✅ Use clear, concise messaging

• ✅ Add your logo and reflect your brand’s identity

• ✅ Use bold, emotional visuals that match your brand (joy, trust, nostalgia, etc.)

• ✅ Speak directly to your target audience’s values

• ✅ Use short, impactful testimonials

• ✅ Include a strong, easy-to-see Call to Action (CTA)

Brand-awareness CTA examples:
"Learn More", "Explore", "Discover", "Check Out"

Conversion-focused CTA examples:
"Shop Now", "Sign Up", "Save Today", "Book Now"

❌ Don’ts for Creatives

• ❌ Don’t forget a strong CTA

• ❌ Don’t use mixed messages—focus on one idea per ad

• ❌ Don’t overcrowd with too much text or imagery

• ❌ Avoid QR codes (in most cases)

• ❌ Don’t use small text—test on a phone for legibility

• ❌ Don’t make ads look too different from your website

💬 Need Help with Creatives or Campaigns?

• If your campaign is already live, message your campaign manager in the Orders tab inside Ui.Marketing

• Don’t have a campaign yet? Email us at Support@ui.marketing