Complete Alt Network Advertising Guidelines

General Content Guidelines

Brand safety is of paramount importance to our company. On our platform we maintain a commitment to upholding the highest standards in all aspects of our operations. We therefore enforce a comprehensive policy against strictly regulated and prohibited content. Our policies serve as a safeguard to protect the interest of our clients, partner and users.

These Content Guidelines are not legal advice. These guidelines and policies are intended to help our advertisers comply with partner policy, industry standards, or local laws. It is not a replacement for your own legal advice. Please note this list is not exhaustive and is subject to change. Advertising is prohibited if a vertical is not listed. If a country is currently not listed, campaigns must not target it at this time. Our Alt Network DSP may remove or deactivate any content in its reasonable discretion.

Content Policy

Your Content may need to be verified by our Alt Network DSP before using the Services for distribution and you acknowledge that you are solely responsible for any clearance searches in connection with your Content, including the clearance of any specific claims (including without limitation audio, visual, or written components) and any substantiation (if required or requested).

Prohibited Content

The following types of Content and the website(s) to which any Content links or re-directs are prohibited when using the Services.

Category	Examples
Fraudulent	Content associated with any activity designed to sell advertising under fraudulent pretenses, including but not limited to non-human traffic, tag hijacking, hidden ads, domain spoofing, cookie stuffing, generating fake impressions or clicks, misrepresenting advertiser characteristics (such as the landing page URL, advertiser vertical, etc.), reselling of ads under false pretenses, (e.g., misrepresenting the publisher or the type of ad unit), etc.
Automatic, Unexpected, and Disruptive User Events and Experiences	Content that contains, provides access to, prompts, or automatically initiates (without intentional User consent or interaction) audio, software or file downloads, malicious code (e.g., malware, Trojan horses, and viruses, etc.) or that redirects to other sites or destinations (a.k.a., “cloaking,” a situation where the Content presented to our Alt Network DSP for review is different from the Content presented via redirect to the User’s browser). Content that takes an unreasonable amount of time to load/initiate a User experience or that disrupts a User’s ability to navigate their experience, e.g., by preventing a User from leaving a page or by opening dialog boxes or pop-up windows.
Deceptive and Misleading	Content that attempts to trick or deceive a User into taking some action (e.g., “clickbait” Content, Content that resembles User interface elements, Content that is generated by AI that misleads anyone that it is human-generated. Content that displays fake errors or warnings, such as warnings about viruses, missing codecs, or corrupt disks, etc.), obscures/ replaces/ modifies another party’s ads or content, or that markets false or unrealistic promises such as, e.g., extreme weight loss, miracle cure, anti-aging, etc. Content must not include any unsubstantiated claims, and all statements, representations, or claims in any Content must be supported by verifiable evidence, research, or appropriate documentation and, to the extent Content includes a testimonial, endorsement, or review, it must be reflective of the true experiences shared.
Defamatory	Content that depicts, contains, or provides access to material that is damaging to the reputation of another.
Illegal	Content that is, or that our Alt Network DSP reasonably believes in its sole discretion is, likely to be in violation of any applicable law, regulation or court order.
Illegal Products, Services, and Activities or Enables Malicious Behavior	Content may not promote, facilitate or encourage the purchase, sale, or use of illegal products, services, and activities. This includes, but is not limited to, Content that: Discriminates or encourages discrimination against persons based on personal attributes such as race, ethnicity, national origin, religion, age, sex, sexual orientation, gender identity, familial status, disability, and medical or genetic conditions; Uses a trademark or logo is identical to or not significantly different from the registered trademark of another; Promotes or includes counterfeit or fake products and services; Is designed to obtain information from a User under false pretenses (a.k.a., “phishing”); Falsely implies affiliation or endorsements by another individual or entity; Promotes false promises or scams; Depicts, contains, or provides access to offers or entities that charge for government or publicly available forms and services that are available for a lesser charge or fee from the government; Sells clicks, followers, likes, reviews, or similar services, including “arbitrage” or the promotion of destinations for the sole or primary purpose of showing ads; Aids in accessing pirated media; Is wholly for affiliate networks or lead generation businesses (dedicated landing pages that contain a form for visitors to fill out must be associated with a business that offers more than pure lead generation); Promotes unregistered securities or financial services; Promotes pyramid schemes; Promotes the sale of illegal drugs, pharmaceuticals, or supplements (may vary by jurisdiction); or Offers credit repair services.
Implied Knowledge	Content that implies knowledge of sensitive characteristics, including, but not limited to: commission or alleged commission of crimes; marital status; health or medical information; financial status; political affiliation (other than publicly available information); precise historic location; racial or ethnic information; religion or philosophical belief; adult activities (e.g., sexual behavior) or sexual orientation; status as a “child” (may vary by jurisdiction); personal hardship; and union membership or affiliation, etc.
Infringes the Rights or Contracts of Others	Content that our Alt Network DSP reasonably believes (a) contains content that does, or is likely to, infringe or misappropriate any intellectual property rights of a third party or (b) promotes or induces infringement or misappropriation of intellectual property rights of a third party. This includes the infringement of intellectual property rights and violations of privacy, publicity, or other personal proprietary rights, including the promotion of services that are used to primarily to infringe copyrights, trademarks, or patents.
Invalid or Improper Classification or Branding (Changes)	Content or assets (e.g., pixels, third party materials, etc.) that are swapped or changed by User with respect to their characteristics, including, but not limited to, the improper classification or branding of: Creatives that cycle through multiple advertisers; Landing page URL’s Auto-plays; and Actions.
Inappropriate, Threatening, or Offensive	Content that our Alt Network DSP reasonably deems, in its sole discretion, to be inappropriate, threatening, or patently offensive and without social value. Examples include, but are not limited to Content that: Incites hatred or promotes discrimination; Insults, humiliates, harasses or bullies an individual or group; Contains hate group information or paraphernalia; Contains obscene or profane language; Contains adult materials, pornographic materials, or other overtly sexual/suggestive/provocative/risqué elements, or that depicts nudity (including animated images); Advocates for mental or physical harm of oneself or others; Religiously vilifies; Is violent or that contains gruesome imagery; and, Capitalizes, exploits, dismisses, condones, profits from, or that lacks sensitivity to, e.g., emergencies, natural disasters, deaths, conflict/wars, and victims.
Violence and or Weaponry	Content may not promote or depict violent or dangerous activities or materials, including content that is shocking, sensational, gory, obscene, or that promotes or depicts physical injury, harm or abuse, weapons (including weapon modification or accessories), ammunition, fireworks or other explosive materials.

Permitted, with Restrictions Content - Regulated Industries

Learn more about the policies for industries (and their associated products, activities, and services) that are currently subject to government or industry-specific regulation of advertising:

Additional Content Guidelines - Regulated Industries

Updated 27 days ago

Not yet followed by anyone

Disclaimer: The information provided in these Content Guidelines does not, and is not intended to, constitute legal advice. These guidelines are intended to supplement advertiser responsibility to comply with partner policy, industry standards, and/or local, state/provincial, and federal laws and regulations. No one should act, or refrain from acting, based solely upon these Content Guidelines without first seeking appropriate legal or other professional advice. Our Alt Network DSP maintains the right, at its sole discretion and at any time, to re-define and alter these guidelines and policies including but not limited to what content is deemed Permitted With Restrictions or Prohibited, and to limit or remove the appearance of inappropriate, illegal, or harmful content across the platform. Policies pertaining to Regulated Industries vary throughout the countries listed in each table below. If a country is not listed, campaigns must not target it at this time.

Industries (and their associated products, activities, and services) that are currently subject to government or industry-specific regulation of advertising (including industry self-regulatory guidelines) include Alcohol; Cannabis; CBD; Cryptocurrency and Blockchain; Dangerous Goods; Financial Products and Services; Gambling and Games; Healthcare and Medicines; Political; and Tobacco and Tobacco Related Products. Ads or Messages from businesses in these industries are subject to additional scrutiny and verification by our Alt Network DSP that such advertising activities are being conducted in compliance with all applicable laws and regulations, and may only be permitted with restrictions. Additionally, advertising activities for these industries may be subject to the use of specific inventory packages or templates. Such restrictions are based on laws and regulations (which may be jurisdiction-specific), industry best practices, and other business risk considerations. There may be additional industries not listed above that may become regulated or be considered regulated by our Alt Network DSP at a future time. Advertisers in these regulated industries are subject to the additional detailed content guidelines included below (“Additional Content Guidelines - Regulated Industries”). If you are part of a business within a regulated industry, you must hold all required licenses, permits, approvals, registrations or any other required government approval that is necessary for you to use the Services to distribute Ads and Messages. In addition, you acknowledge that publisher partners may have their own policies that differ from our Alt Network DSP and have the right to reject Content that does not comply with their policies. Our Alt Network DSP is not responsible for Content that is rejected by publishers. Our Alt Network DSP maintains the right, at its sole discretion and at any time to proceed with the utmost caution regarding the advertising activities of customers in regulated industries and to deem content, as “Permitted With Restrictions” or “Prohibited”, and to limit or remove the appearance of inappropriate, illegal, or harmful Content.

For all Content directly or indirectly involving products, activities, and services associated with regulated industries, you agree that:

All Content will be true and accurate.
The products, activities, and services may be legally produced, promoted, sold, distributed, and consumed in the jurisdictions where you do business and where the Ads or Messages are targeted, retargeted, or distributed.
You will not make any claims in the Content that are subject to regulatory approval or oversight unless they have been approved by applicable federal, state, and local governmental authorities.
Content will not be targeted to or designed to appeal to individuals under the legal age applicable to the products, activities, and services in the jurisdictions (or through industry requirements) where the Content is targeted or distributed.
Your Content will include appropriate disclaimers, disclosures, icons or labels where required. Further, our Alt Network DSP may attempt to (but is not required to) place such disclaimers, disclosures, icons or labels on Content where advisable and may, with prior notice of applicable rates, invoice you for any additional costs associated with placement of the foregoing. Your Content will comply with all blackout periods, foreign interference regulations, and campaign finance reporting requirements (if applicable).
For verification purposes and upon our Alt Network DSP’s request, you shall promptly provide our Alt Network DSP with all requested information (e.g., for political Content the name of the candidate/issue/ballot initiative, the name and address of the advertiser, the name and address of the entity paying (including the name and title of an executive) for the Content, federal/state/employer identification numbers, the duration of the campaign, the aggregate audience size, targeting metrics, cost and payment information, evidence of necessary licenses, and the creatives). All such information must be true and accurate in all respects and you authorize our Alt Network DSP to disclose such information to third parties if required by law or if our Alt Network DSP chooses to maintain a publicly accessible database or registry of such information. You will notify our Alt Network DSP within forty-eight (48) hours if you become aware of the following:
- That any license or registration relevant to your use of the Services has been or will be terminated;
- That any governmental authority opened or threatened to open an investigation into you or the products, activities, and services that you are using the Services to promote and sell; or
- That any lawsuits has been filed or threatened based on allegations related in any way to the safety, efficacy, and/or legality of the products, activities, services, or claims made in your Ads or Messages.

Our Alt Network DSP's Additional Content Guidelines cover 2 broad areas:

1. Permitted, with restrictions

Advertisers and campaigns promoting regulated content, products and services that are permitted, with restrictions must be pre-approved by our Alt Network DSP's Platform Quality Team before initiating any campaign. For assistance, please reach out to our team. Campaigns must comply with additional restrictions that may be listed and all applicable laws and regulations of every geographical location it intends to target.

2. Prohibited Products, Activities and Services

Content, products and services that are prohibited at our Alt Network DSP are based upon our dedication to provide users with a positive and high-quality experience as they discover your content. In coordination with our partners, we have determined certain types of advertisers that are not able to advertise on our Alt Network DSP.

Additional Content Guidelines - Regulated Industries:

ALCOHOL

On the platform, content related to alcohol is permitted, with restrictions. Advertisements involving alcohol must abide by local, state, and federal laws as well as industry codes and best practices. All campaigns in this category must apply appropriate age-targeting strategies to safeguard children and young audiences. Policies pertaining to Alcohol advertising vary throughout the countries shown in the table below. All advertisers must be authorized by the Platform Quality Team before initiating any campaign. Our Alt Network DSP reserves the right to turn down or terminate campaign activity at its own discretion.

Permitted, with restrictions:

Alcohol accessories (ex. bottle openers, shot glasses, etc.)
Breweries, wineries, distillery branding, tours and tastings
Recipes for alcohol, cocktails, or alcohol based-food
Home brewing kits
Promoting, selling or facilitating online or offline sale of any kind of alcoholic beverage
Branding, information, competitions with alcohol as prize

Pre-approved Advertisers must follow the below policy:

Campaign and Creative requirements

Include a Legal drinking age disclaimer on creative media, or in headline/body
Advertisers must be licensed or hold valid permits for services provided in the targeted country
Must not encourage the general consumption of alcohol
Must not promote the irresponsible or illegal use of alcohol
Must not associate alcohol with social or personal achievement
Must not be directed to persons under the legal drinking age
Must not associate alcohol with the use of motor vehicles or with activities requiring a significant degree of skill or care
Must not link alcohol with seduction, sexual activity or sexual success nor imply that alcohol can enhance attractiveness
Must not portray Alcohol as capable of changing mood, physical condition or behavior or as a source of nourishment

Prohibited countries for targeting:

Indonesia
Thailand
UAE
Saudi Arabia

Country	Requirements
Australia	Advertisers must follow guidelines set out in the Alcohol Beverages Advertising Code. Campaign and Creative Requirements Responsible portrayal of alcohol consumption, responsibility towards minors, responsible depiction of effects of alcohol, safety use of alcohol
Canada	Advertisers must follow guidelines set out by the following: the Canadian Radio-television and Telecommunications Commission (CRTC) the Alcohol and Gaming Commission of Ontario (AGCO)
Chile	Campaign and Creative Requirements Local timing regulations or prohibitions may exist. It is the advertiser's responsibility to ensure adherence with localized restrictions Disclaimers requires Ex. Health warnings regarding the risk associated with excessive consumption Prohibited Promotions using interactive games, contests, and applications related to alcohol
Colombia	Campaign and Creative Requirements Disclaimers required Ex. "Prohibase el expendio de bebidas embriagantes a menores de edad."
France	Advertisers must follow practices set out by Autorité de Régulation Professionnelle de la Publicité (ARPP). Campaign and Creative Requirements Disclaimers required Ex. “l’abus d’alcool est dangereux pour la santé, à consommer avec modération”.
Germany	Advertisers must follow practices set out by the following: Werberat Bundesverband der Deutschen Spirituosen-Industrie (BSI) German Advertising Federation (ZAW)
Hong Kong	Advertisers must follow the Code set out by HK Forum of Responsible Drinking (FReD).
Ireland	Advertisers must follow guidelines set out by the following: the Public Health Alcohol Act the Code of Standards by the Advertising Standards Authority of Ireland the Codes of standards, practices and prohibitions set out by the Broadcasting Authority of Ireland Campaign and Creative Requirements Local timing regulations or prohibitions may exist. It is the advertisers responsibility to ensure adherence with localized restrictions.
Japan	Advertisers must follow guidelines set out by the Liquor Advertisement Examination Committee. Campaign and Creative Requirements A legal drinking age disclaimer must be added on the creative media and landing page Disclaimers required: Ex. Underage drinking is prohibited by law
Mexico	Advertisers must follow guidelines set out by the National Commission Against Addictions (CONADIC). Campaign and creative requirements Warning messages must include a statement that alcohol consumption is not recommended for pregnant women, people under 18, and individuals with a history of alcohol abuse. Local timing regulations or prohibitions may exist. It is the advertisers responsibility to ensure adherence with localized restrictions.
New Zealand	Advertisers must follow the Advertising Standards set out by the Advertising Standards Authority (ASA).
Singapore	Advertisers must follow the Code set out by Ads Standards Authority of Singapore (ASAS).
Spain	Advertisers must follow practices set out by the following: Federación Española de Bebidas Espirituosas (FEBE) Asociación para la Autorregulación de la Comunicación Comercial (AUTOCONTROL) Campaign and creative requirements Disclaimers required Ex. “Bebe con moderación. Es tu responsabilidad”.
United Kingdom	Advertisers must follow the Code set out by the following: Ads Standards Authority (ASA) Committee of Advertising Practice (CAP) Campaign and creative requirements Include disclaimer ensuring a responsible consumption within the promotion (ex. Drinkaware)
United States	Advertisers must follow guidelines set out by: the Federal Trade Commission (FTC) the Distilled Advertising Council of the United States (DISCUS) the Beer Institute (BI) the Wine Institute (WI)

CANNABIS

On the platform, cannabis advertising is permitted, with restrictions where legal and legal to advertise. Policies pertaining to Cannabis advertising vary throughout the countries shown in the table below. All advertisers must be authorized by the Platform Quality Team before initiating any campaign. Our Alt Network DSP reserves the right to turn down or terminate campaign activity at its own discretion.

Permitted, with restrictions:

B2C Sale or promotion of all medical or recreational cannabis products (ex. flowers, edibles, oils and extracts)
B2B (ex. growing equipment, labeling, etc.)
Investment
Pipes and Bongs
Grinders, rolling papers and other cannabis accessories

It is prohibited to advertise or link to content that depicts, describes or includes:

Forums to exchange drug tips and use
Substances that alter mental state or help users get "high"

Pre-approved Advertisers must follow the below policy:

Campaign and Creative requirements

Advertisers must be licensed or hold valid permits for services provided in the targeted country
Advertisement is free of any glamorization/health benefits
Advertisement is free from appeal to young people
Advertisement is free of imagery of consumption of the product
Advertisement is free from association to Nicotine, Tobacco, Alcoholic products or accessories
Advertisement is free from any association of Cannabis with the use of motor vehicles or with activities requiring a significant degree of skill or care
A method of age verification before accessing the landing page

Prohibited countries for targeting:

Chile
Colombia
France
Germany
Ireland
Mexico
New Zealand
Singapore
Spain
United Kingdom
Hong Kong
Japan
UAE

Country

Requirements

Canada

Advertisers must follow the guidelines set out in the Cannabis Act and its regulations.

Advertisers with business premises in Quebec must comply with restrictions or prohibitions on online advertising under Quebec law, and with any conditions of their license.

Campaign and creative requirements

Age Gate for 19+ - must manually enter in birthdate
Advertisement is free of pricing/location/product/availability details
Advertisement is free from people/characters/animals (real or cartoon)
Advertisement is free from messaging about the flavor of the product

Approved provinces/territories for targeting*:
Alberta, British Columbia, Manitoba, Newfoundland and Labrador, Northwest Territories, Nova Scotia, Nunavut, Ontario, New Brunswick, Prince Edward Island, Saskatchewan, and Yukon
*Local law requirements may exist which require the advertiser/brand to take additional action before a campaign can be launched. Please refer to your regional legislative documentation for guidance.

Prohibited provinces/territories for targeting:
Quebec

United States

Advertisers must adhere to the State-level regulations and guidelines.

If advertising for hemp derived products with less than 0.3% THC, please see the CBD section.

Campaign and creative requirements

Disclaimers or other disclosures such as License numbers and age or responsible use statements may be required for targeted geographic areas. For detailed information, please consult any applicable local rules and legal counsel.
The following list of jurisdictions with specific disclaimer requirements is non-exhaustive, subject to change, and serves for example purposes only: Alaska, Arizona, California, Colorado, Connecticut, Maine, Maryland, Massachusetts, Michigan, Minnesota, Nevada, New Jersey, New Mexico, New York, Oregon, Rhode Island, Vermont and Virginia.
State law cannabis restrictions may not apply to advertisers that are located on federally recognized Tribal lands. For information, please consult the relevant material specific to your location.
If running one of these businesses, geo radius or zip code targeting must be applied to your relevant location.

Approved states for targeting*:
Alaska, Arizona, Arkansas, California, Colorado, Connecticut, Delaware, Florida, Illinois, Maine, Maryland, Massachusetts, Michigan, Minnesota, Missouri, Montana, Nevada, New Jersey, New Mexico, New York, North Dakota, Ohio, Oklahoma, Oregon, Pennsylvania, Rhode Island, Texas, Vermont, Virginia, Washington
*State level requirements may exist which require the advertiser/brand to take additional action before a campaign can be launched. Please refer to your regional legislative documentation for guidance.

CBD

On the platform, advertising for CBD, hemp and low-THC products is permitted, with restrictions where legal and legal to advertise. Policies pertaining to CBD and Hemp advertising vary throughout the countries shown in the table below. All advertisers must be authorized by the Platform Quality Team before initiating any campaign. Our Alt Network DSP reserves the right to turn down or terminate campaign activity at its own discretion.

Permitted, with restrictions:

B2C Sale or promotion of all medical or recreational cannabis products (flowers, edibles, oils and extracts)
B2B (growing equiptment, labeling, etc.)
Investment
Pipes and Bongs
Grinders, rolling papers and other accessories
News and information related to CBD and Hemp that does not glorify or feature its use
Content involving drugs as a theme only including movies or t-shirts
Products from hemp

It is prohibited to advertise or link to content that depicts, describes or includes:

Forums to exchange drug tips and use
Substances that alter mental state or help users get "high"

Pre-approved Advertisers must follow the below policy:

Campaign and creative requirements

Advertisers must be licensed or hold valid permits for services provided in the targeted country
Inventory Packages and “Run only on these packages” enabled (See Inventory packages for specific set up)
Age targeting (See country specific requirements below)
Age Gates are recommended to affirm user ages before access to landing pages
Be free of any depiction of consumption of the product
Be free of any association to Nicotine, Tobacco, Alcoholic products or accessories
Be free of any health claims (ex. treatment of illnesses)
Be free of any glamorization/health benefits
Be free of any appeal to young people
Be free of any claims to legality and endorsements from government entities
Product imagery should be avoided or limited
Ads must not be misleading, easily confused with another product or product type, contain exaggerated product imagery or include explicit dosage information
Not associate CBD with the use of motor vehicles or with activities requiring a significant degree of skill or care

Prohibited countries for targeting:

Australia
Chile
Colombia
Hong Kong
Japan
Mexico
New Zealand
Singapore
UAE

Country	Requirements
Canada	Advertisers must follow the guidelines set out in the Cannabis Act and its regulations. Advertisers with business premises in Quebec must comply with restrictions or prohibitions on online advertising under Quebec law, and with any conditions of their license. Campaign and creative requirements Age Gate for 19+ - must manually enter in birthdate Advertisement is free of pricing/location/product/availability details Advertisement is free from people/characters/animals (real or cartoon) Advertisement is free from messaging about the flavor of the product Approved provinces/territories for targeting: Alberta, British Columbia, Manitoba, Newfoundland and Labrador, Northwest Territories, Nova Scotia, Nunavut, Ontario, New Brunswick, Prince Edward Island, Saskatchewan, and Yukon Local law requirements may exist which require the advertiser/brand to take additional action before a campaign can be launched. Please refer to your regional legislative documentation for guidance.
France	Advertisers must hold a Novel Food Authorisation from the European Commission and must comply with the Cosmetic Regulation. Campaign and creative requirements: Advertisers may only promote CBD Food and Cosmetic products < 0.2% THC
Germany	Advertisers must hold a Novel Food Authorisation from the European Commission and must comply with the Cosmetic Regulation. Campaign and creative requirements: Advertisers may only promote CBD Food and Cosmetic products < 0.2% THC
Spain	Advertisers must hold a Novel Food Authorisation from the European Commission and must comply with the Cosmetic Regulation. Campaign and creative requirements: Ads may only promote CBD Food and Cosmetic products < 0.2% THC
United Kingdom	Advertisers must hold a Novel Food Authorisation from the Food & Safety Standards Agency (FSA)* for CBD Food products. Advertisers must comply with the Cosmetic Regulation for CBD cosmetic products. may be required to provide upon request. Campaign and creative requirements:* No THC
United States	Advertisers must adhere to the State-level regulations and guidelines. Campaign and creative requirements: < 0.3% THC Apply Age targeting for 18+ Age Gate for 18+ - recommended The brand is a licensed CBD producer/seller/distributor (product only) Advertising must accurately and legibly identify the licensed producer All 50 States + District of Columbia approved for targeting: Alabama, Alaska, Arizona, Arkansas, California, Colorado, Connecticut, Delaware, District of Columbia, Florida, Georgia, Hawaii, Idaho, Illinois, Indiana, Iowa, Kansas, Kentucky, Louisiana, Maine, Maryland, Massachusetts, Michigan, Minnesota, Mississippi, Missouri, Montana, Nebraska, Nevada, New Hampshire, New Jersey, New Mexico, New York, North Carolina, North Dakota, Ohio, Oklahoma, Oregon, Pennsylvania, Rhode Island, South Carolina, South Dakota, Tennessee, Texas, Utah, Vermont, Virginia, Washington, West Virginia, Wisconsin, Wyoming. State level requirements may exist which require the advertiser/brand to take additional action before a campaign can be launched. Please refer to your regional legislative documentation for guidance.

CRYPTOCURRENCY AND BLOCKCHAIN

On the platform, the promotion of Cryptocurrency related content is permitted, with restrictions. Advertising opportunities in this category are reviewed on a case-by-case basis by our Alt Network DSP's Platform Quality and Legal Team. Policies pertaining to Cryptocurrency vary throughout the countries shown in the table below. All advertisers must be authorized by the Platform Quality Team before initiating any campaign. Our Alt Network DSP reserves the right to turn down or terminate campaign activity at its own discretion.

Permitted, with restrictions:

Business not pertaining to the purchase, holding, or exchange of cryptocurrencies (ex. Cryptocurrency mining hardware, tax and legal services, businesses that accept payment in cryptocurrency, platforms that reply on blockchain for operations and do not market or sell cryptocurrencies or tokens)
Cryptocurrency exchanges and wallets
Events, education and news related to cryptocurrency (where no cryptocurrency products or services are on offer)
Blockchain technology news (aggregators not permitted)

It is prohibited to advertise or link to content that depicts, describes or includes:

Ad destinations that provide signals for the trading of complex speculative financial products (ex. Cryptocurrency trading signals, cryptocurrency investment advice, aggregators or affiliate sites containing related content or broker reviews)
Specific cryptocurrency coins/token including Initial coin offerings (ICO) pre-sales or public offerings
Cryptocurrency loans
Decentralized Exchanges (DEX) offerings
Decentralized Finance (DeFi) trading protocols, or otherwise promoting the purchase, sale, or trade of cryptocurrencies or related products
Non-fungible Tokens (NFTs) and marketplaces
Unregulated DApps; Staking or liquidity pools, mixers, and tumblers
Non-hardware crypto mining products and services
Trading bots
Decentralized autonomous organizations (DAOs) without any centralized legal entity providing the products and services

Pre-approved Advertisers must follow the below policy:

Campaign and Creative requirements

Advertisers must be licensed by the appropriate regulatory body in the target geo
Advertisers must ensure Anti-Money Laundering (AML) and Know-your-client (KYC) best practices are followed
Age targeting for 18+
Make realistic, unexaggerated, and should substantiate any claims
Avoid mentioning offering of high-margin trading facilities (Ex. Offering "50x" or "100x" leverage)
Not promise guaranteed financial returns on speculative investments
Not target minors or protected classes
Not encourage investment in one particular coin, token, NFT, or crypto product specifically, in such a way that attempts to artificially pump volume into that particular product or otherwise engages in "pump and dump"/“rug pull” activities
Not suggest or imply that the advertiser is regulated or associated with a particular regulator when this is not the case
Not advise or imply that users can be trained to control risk
Not advise or imply that these products can solve financial difficulties or provide "financial freedom"
Not use Images that show minors or any elements that could target minors
Not contain any hidden fees
Not use testimonials
Provide necessary disclosures in order to convey the potential risk when trading cryptocurrency*
*It must be clear that users are being asked to make an investment that can lose money
- Ex. “Trading involves significant risk of loss and is not suitable for all investors. You should carefully consider your investment objectives, level of experience and risk appetite before making a decision to trade with us. Most importantly, do not invest money you cannot afford to lose.”

Note: it is the advertiser’s responsibility to consult with their lawyers and include all risk notices required to comply with all applicable local laws and regulations. Do not share any of the sample language above without encouraging advertisers to consult their own lawyers.

Prohibited countries for targeting:

Singapore

Country	Requirements
Australia	Licensing requirements Advertisers must be registered/licensed with the Australian Transaction Reports and Analysis Center (AUSTRAC). Advertisers must hold an Australian Financial Services License/Australian Markets License issued by the Australian Securities and Investments Commission (ASIC).
Canada	Licensing requirements Advertisers must be registered/licensed as a Money Service Business by The Financial Transactions and Reports Analysis Center of Canada (FINTRAC).
Chile	Licensing requirements Advertisers must be registered/licensed by Comisión para el Mercado Financiero (CMF).
Colombia	Licensing requirements Advertisers must be registered/licensed by one of the following: Superintendencia Financiera (SFC) Banco de la República
France	Licensing requirements Advertisers must be a registered/licensed Digital Asset Service Provider (DASP) authorized by the Autorité des Marchés Financiers (AMF).
Germany	Licensing requirements Advertisers must be registered/licensed by Bundesanstalt für Finanzdienstleistungsaufsicht (BaFin).
Hong Kong	Licensing requirements Advertisers must be licensed/registered by the Securities Futures Commission of Hong Kong (SFC). Stablecoins must be licensed/registered by the Hong Kong Monetary Authority (HKMA).
Ireland	Advertisers must comply with the Markets in Crypto-Assets Regulation (MiCAR). Licensing requirements Advertisers must be registered/licensed by the Central Bank of Ireland.
Japan	Licensing requirements Advertisers must be registered/licensed by the Japanese Financial Services Agency (FSA).
Mexico	Licensing requirements Advertisers must be registered/licensed by Banco de México (Banxico).
New Zealand	Licensing requirements Advertisers must be registered/licensed as a Financial Service Provider with the New Zealand Companies Office (Ministry of Business, Innovation & Employment).
Spain	Licensing requirements Advertisers must be registered/licensed as a Virtual Asset Service Provider (VASP) by Banco de España (BDE).
UAE	Licensing requirements Advertisers must be authorized by Virtual Asset Regulatory Authority (VARA).
United Kingdom	Licensing requirements Advertisers must be registered/licensed by the Financial Conduct Authority (FCA). Campaign and creative requirements May only promote the following: Security tokens E-money tokens
United States	Licensing requirements Advertisers must be registered/licensed as a Money Service Business by Financial Crimes Enforcement Network (FinCEN) and hold a State level Money Transmitter License(s). For New York: BitLicense by the Department of Financial Services, New York State (NYSDFS).

DANGEROUS GOODS

In general, our Alt Network DSP does not accept advertisements for weapons or fireworks. Advertisements that contain weapons as props or as non-essential elements will be approved on a case-by-case basis. All advertisers must be authorized by the Platform Quality Team before initiating any campaign. Our Alt Network DSP reserves the right to turn down or terminate campaign activity at its own discretion.

Permitted, with restrictions:

Sporting Goods/Outdoor Retail Stores including gear and accessories for the purpose of hunting (ex. Clothing, backpacks, binoculars, headlamps, camping gear, food)
Safety Accessories for Dangerous devices (ex. Gun locks, gun safes, safety switches, carry holsters)
Airsoft and paintball establishments and equipment (where legal by local law)
Certified training ranges

It is strictly prohibited to advertise or link to content that depicts, describes or includes:

Devices or instructions for the creation, enhancement, assembly, self-manufacture, or acquisition of dangerous items (ex. Fireworks, firearms, weapons, bombs, poisons, etc.)
Firearm manufacturers
Firearm parts and accessories that enhance functionality including ammunition (ex. Stocks, conversion kits, suppressors (silencers), bump stocks, etc.)
Promotion and sale of firearms (including for free with or without the purchase of other items)
Advertisements for stores or retail establishments that sell firearms as the majority of their business
Promotion of gun shows
Products designed to otherwise injure (ex. Knives, brass knuckles, tasers, pepper spray, etc.)

Pre-approved advertisers must comply with the policy below when setting up a campaign:

Campaign and creative requirements

Apply Age 21+ targeting
Inventory Packages and "Run only on these Inventory Packages" enabled
Age gates are recommended to affirm user ages before access to landing pages
Advertisers must be physically located in the U.S. and only target the U.S.
Advertisements must be free of any explosions and violence
Advertisements must not contain the discharge of a firearm
Advertisements must not contain firearms being aimed at any animal or human
Advertisements must not contain any children
Advertisements must not contain any firearms and firearm enhancements other than hunting equipment (e.g., automatic or semi-automatic weapons and military style weapons)
Advertisements must not contain images of any firearms manufacturer's logos or brand names
The advertisement uses the educational or instructional aspect of the establishment as its central element

FINANCIAL PRODUCTS AND SERVICES

On the platform, advertising for Financial Services and Products is permitted, with restrictions. Policies pertaining to Financial Products and Service advertising vary throughout the countries shown in the table below. All advertisers must be authorized by the Platform Quality Team before initiating any campaign. Our Alt Network DSP reserves the right to turn down or terminate campaign activity at its own discretion.

Permitted, with restrictions:

Payday/Short term financing loans
Debt settlement or management services
Stock picks, binary options, and other stock market related investments
FinTech companies or Online Payment Platforms and providers of payment infrastructure for merchants and Payment Service Providers
For Cryptocurrency/Blockchain related advertisers, see Cryptocurrency/Blockchain above

It is prohibited to advertise or link to content that depicts, describes or includes:

Ad destinations that provide signals for the trading or complex speculative financial products (ex. Trading signals, tips, or speculative trading information, or affiliate sites containing related content or broker reviews)
Personal loans with an APR over 36%
Unlicensed financial advice

Pre-approved advertisers must comply with the policy below:

Campaign and creative requirements

Must not be predatory towards sensitive groups
Must not target in a discriminatory manner
Must not make any exaggerated money making claims (Ex. “Become a Millionaire in 6 Months”, “Get Rich with 3 Simple Steps”)
Must not make false promises
Must not advise or imply that users can get rich through product use
Must not advise or imply that users can be trained to control risk
Must not advise or imply that these products can solve financial difficulties or provide "financial freedom"
Must not use “easy,” “fool-proof,” or “low risk” language in thumbnails, headlines, on the landing page or at any point in the user funnel
Cannot guarantee returns
Cannot use unrelated creative images that indicate wealth, like cars, yachts or extravagant living (Images of money or investment charts are permissible)
Cannot use images that show minors or any elements that could target minors
Must not contain any hidden fees
Age Gates are recommended to affirm user ages before access to landing pages

Next to the requirements listed in this section, we have additional requirements for certain product and service types:

Payday and Short Term Loans Payday loans are typically to be repaid or upon the borrower’s next paycheck, and Short-Term Loans are usually to be repaid in less than a year.	Advertisers must be licensed with the appropriate regulation authorities in the target geo State typical APR of loans on the landing page Include the appropriate disclaimers/disclosures on the creative Age targeting for 18+ Must not include any oversimplified loan terms (Ex. "Get a $1000 loan ASAP!") Must not suggest that the product can solve all financial problems Must not suggest users can "get rich quick" or “get back on their feet” Must not encourage irresponsible spending Must not minimize the serious nature or financial consequences of taking out short-term high-cost loans
Mortgages and Long Term Loans Mortgages and other Long-Term Loans are usually to be repaid in over a year.	Advertisers must be licensed with the appropriate regulation authorities in the target geo State typical APR of loans on the landing page Age targeting for 18+ Include all relevant details about repayment amounts and interest rates Make it clear that users are required to go through the standard qualification process, which takes time and includes a number of steps Clearly state any additional payment requirements such as taxes and insurance, when applicable (Ex. an ad suggesting that reverse-mortgages are “no payment” or have no additional fees would be rejected) Must not suggest an official government affiliation Must not promise low-interest rates or payment amounts that are too good to be true Must not mislead users about any terms of the product offered Must not make guarantee
Credit Credit refers to products and services relating to credit cards, credit history checks and other products and services relating to a user’s credit.	Meet CFPB Clear and Conspicuous disclosure standards or their equivalent in the target geo Must be Fair Credit Compliant in offering their services to consumers or its equivalent in the target geo When stating terms, specify the actual terms offered by the creditor clearly When using a term that requires additional disclosures, include a link that takes the consumer to the company’s website of additional disclosures Must be set up to offer products or services in a non-exclusive way and not discriminate on the basis of legally protected characteristics Must not hide disclosures in any way
Banks and Credit Unions Banks refer to financial institutions offering products and services such as checkings accounts, savings accounts and other financial services that allow a user to transact with the financial company.	Advertisers must be licensed by the regulatory body in the target geo Must not promote banks or other institutions that aid in evading taxes Must not be promoting Foreign Banks (relative to the target region) Must not be promoting Offshore Accounts (relative to the target region)
Tax Preparation Companies Tax Preparation Companies refer to companies that offer tax services to users online or in person (Ex. Intuit/TurboTax, H&R Block, Tax Advisors).	Use and link to the appropriate disclaimers for the target geo Must not make misleading or deceptive statements or claims Must not claim their employees are certified by the IRS or its equivalent in the target geo unless they are properly certified
Payment Services Payment Services refers to companies who provide money transfer services (Ex. Venmo, Paypal).	Advertisers must be a licensed business to provide services in the targeted geographic area Include on the landing page the appropriate payment services license in the geo/state where they conduct business (Ex. money transmitter license)
Investment Products and Services/ETFs Investment Products and Services encompass any financial instruments that consumers purchase with the expectation of a return in value over time.	Advertisers must be licensed by the appropriate regulatory body in the target geo Advertisements must contain a disclaimer/disclosures on creatives Ensure Anti-Money Laundering (AML) and Know-your-client (KYC) best practices are followed Age targeting for 18+ Provide necessary contact information location of the business Provide third-party accreditation agency's accreditation/licenses to offer financial services Must not promote any products, services or offers that use deceptive of misleading practices that may cause consumers to lose money Must not guarantee an increase in wealth to potential investors Must not tell potential investors they will make large sums of money by signing up Must not claim they will get better results than a competitor Must not claim that investing is risk-free Disclaimers/Disclosures must: Be clearly and immediately visible on the landing page without needing to click elsewhere or away from the page State that investments are subject to risk - make it clear to users that there is a risk to lose their investment Example: “Trading involves significant risk of loss and is not suitable for all investors. You should carefully consider your investment objectives, level of experience and risk appetite before making a decision to trade with us. Most importantly, do not invest money you cannot afford to lose.”
Forex Forex refers to the forex market consisting of banks, brokers, institutions, and individual traders trading national currencies through an electronic network.	Age targeting for 18+ Disclose all fees associated with a consumer using their services Must not offer Binary options Must not make any material representations that would mislead consumers

Country	Requirements
Australia	Advertisers must follow guidelines set out by Australian Securities and Investments Commission (ASIC). Licensing requirements Advertisers must hold an Australian Financial Services (AFS) license when providing financial services. Advertisers must hold an Australian Credit License when offering credit to consumers. Advertisers for Licensed Superannuation funds must be authorized by the Australian Prudential Regulation Authority (APRA).
Canada	Licensing requirements Advertisers must be licensed by one of the following: Canadian Securities Administrators (CSA) Ontario Securities Commission (OSC) Mutual Fund Dealers Association of Canada (MFDA) Investment Industry Regulatory Organization of Canada (IIROC) Financial Transactions and Reports Analysis Centre of Canada (FINTRAC) Other local legal requirements must also be met, including leverage caps and risk warnings
Chile	Licensing requirements Advertisers must be licensed by Comisión para el Mercado Financiero (CMF).
Colombia	Licensing requirements Advertisers must be licensed and authorized by one of the following: Superintendencia Financiera de Colombia (SFC) Banco de la República
France	Advertisers must adhere to the rules and guidance issued and enforced by Autorité de contrôle prudentiel et de résolution (ACPR) and Autorité des marchés financiers (AMF). Licensing requirements Advertisers must be licensed/authorized by the Autorité des marchés financiers (AMF).
Germany	Advertisers must adhere to the rules and guidance issued and enforced by Bundesanstalt für Finanzdienstleistungsaufsicht (BaFin). Licensing requirements Advertisers must be licensed by Bundesanstalt für Finanzdienstleistungsaufsicht (BaFin).
Hong Kong	Licensing requirements Advertisers must be authorized/licensed by the Securities and Futures Commission of Hong Kong (SFC). Campaign and creative requirements Disclaimers required Ex. for Audio ads with no visual display: Disclaimers should be audibly and clearly read out at the end of audio
Ireland	Licensing requirements Advertisers must be authorized/licensed by one of the following: Forex: comply with FX Global Code set out by the European System of Central Banks (ESCB) Credit intermediaries: the Competition and Consumer Protection Commission Banks and Credit Institutions: the Central Bank of Ireland
Japan	Licensing requirements Advertisers must be authorized by the Financial Services Agency (FSA).
Mexico	Licensing requirements Advertisers must be licensed/authorized by one of the following: Comisión Nacional Bancaria y de Valores (CNBV) Banco de Mexico (Banxico) Comité del Mercado Cambiario Mexicano (CMCM)
New Zealand	Advertisers must adhere to the rules and guidance issued and enforced by the Financial Markets Authority (FMA). Advertisers must adhere to the rules and guidance issued by the Commerce Commission (CC) of New Zealand. Licensing requirements Advertisers must be licensed and authorized in New Zealand.
Singapore	Advertisers must adhere to the rules and guidance issued and enforced by the Monetary Authority of Singapore (MAS). Licensing requirements Advertisers must be licensed/authorized by the Monetary Authority of Singapore (MAS). Campaign and creative requirements Include disclaimers as outlined by the Advertising Standards Authority of Singapore (ASAS).
Spain	Advertisers must adhere to the rules and guidance issued and enforced by Banco de España. Licensing requirements Advertisers must be licensed by one of the following: Banco de España (BDE) Comisión Nacional del Mercado de Valores (CNMV).
UAE	Licensing requirements Advertisers must be licensed by one of the following: Central Bank of the UAE (CBUAE) Financial Services Regulatory Authority (FSRA) Commodities Authority (SCA) The Dubai Financial Services Authority (DFSA)
United Kingdom	Advertisers must adhere to the rules and guidance issued and enforced by the Financial Conduct Authority (FCA). Licensing requirements Advertisers must be licensed by the Financial Conduct Authority (FCA).
United States	Licensing requirements Financial Service Providers must be licensed by one of the following: Financial Institutions: Insured by the Federal Deposit Insurance Corporation (FDIC) Credit Unions: Registered with the National Credit Union Administration (NCUA) Forex: Licensed or registered by the National Futures Association (NFA) Any other local legal requirements must also be complied with, whether at a state or federal level.

GAMBLING AND GAMES

On the platform, the promotion of products and services linked to gambling and games (including prediction/contract markets) is permitted, with restrictions. Policies pertaining to gambling and game advertising vary throughout the countries shown in the table below. All gambling and games advertisers must be authorized by the Platform Quality Team before initiating any campaign. Our Alt Network DSP reserves the right to turn down or terminate campaign activity at its own discretion.

Advertisers that engage in gambling and games content must possess a valid authorization and be licensed by the appropriate licensing authority in the targeted region. It is the advertiser's obligation to follow all applicable state and federal laws.

Permitted, with restrictions:

Offline casinos including hotel, entertainment or poker events
Online casinos with play money (or access to play with real currency)
Online casinos using real money
Gambling accessories (ex. poker chips, pachinko machines)
Sports betting platforms and Daily Fantasy Sports
News and information about fantasy sports
Lotteries
Sweepstakes, contests, and other non-lottery games of skill or chance (promotions)
Sites dedicated to gambling educational material including calculators, betting strategy or sports picks
Regulated Prediction/Contract markets

It is prohibited to advertise or link to content that depicts, describes or includes:

B2B Software for gambling
Unlicensed gambling including E-sports skin betting
Unregulated event-based wagering, including prediction markets for both sporting and non-sporting outcomes (e.g., elections, weather, or public affairs)

Pre-approved Advertisers must follow the policy below:

Campaign and Creative requirements

Apply Age Targeting for the legal gambling age
Must be licensed by the appropriate regulatory body in the target geo
A method of age verification to access gambling services
Contain a responsible gaming message, along with a toll-free help line number where practical
Not contain images, symbols, endorsements and/or language designed to appeal specifically to children and minors
Be truthful and not deceptive
Not promote irresponsible or excessive participation
Not associate gambling with alcohol and tobacco products
Not suggest that social, financial or personal success is guaranteed by engaging in gambling
Not imply or suggest any illegal activity of any kind

Prohibited countries for targeting (gambling of any kind, including physical casinos):

Malaysia
Saudi Arabia
South Korea
Taiwan
UAE

Country	Requirements
Australia	Licensing requirements Advertisers must be authorized by Australian Communications and Media Authority (ACMA). Prohibited Online casinos Online slot machines
Canada	Licensing requirements Advertisers must be authorized by one of the following: Alberta Gaming, Liquor and Cannabis Commission British Columbia Lottery Corporation Liquor, Gaming and Cannabis Authority of Manitoba New Brunswick Lotteries and Gaming Corporation Newfoundland and Labrador Lottery Corporation Nova Scotia Gaming Corporation Ontario Lottery and Gaming Corporation iGaming Ontario Campaign and creative requirements For Ontario: No Promotions related to Bonuses, Credits or Inducement offers No use of professional athletes (active and retired) in the ad No Promotions of Sign-up offers, promo codes, deposit offers, offer of a reward, bonus or “boosted” odds, refund/stake-back offers, multi-bet offers, or winnings paid on losing bets
Chile	Licensing requirements Advertisers must be authorized by Superintendencia de Casinos de Juego (SCJ). Prohibited Sports Betting Online Casinos
Colombia	Licensing requirements Advertisers must be authorized by Coljuegos. Campaign and creative requirements Disclaimers required Ex. include a license number
France	Licensing requirements Advertisers must be authorized by Autorité nationale des jeux (ANJ). Prohibited Gambling on credit Online Casinos Online Slot Machines
Germany	Licensing requirements Advertisers must be authorized by Gemeinsame Glücksspielbehörde der Länder (GGL).
Hong Kong	Licensing requirements Advertisers must be authorized by a local government entity. Prohibited Sports betting Online Casinos Offline Casinos
Ireland	Licensing requirements Advertisers must be authorized by Gambling Regulatory Authority of Ireland (GRAI).
Japan	Licensing requirements Advertisers must be authorized by the Japan Casino Regulatory Commission (JPRC). Prohibited Kombu Gacha or Complete Gacha Offline Gambling Online Gambling Mahjong
Mexico	Licensing requirements Advertisers must be authorized by Secretaría de Gobernación (SEGBOB).
New Zealand	Licensing requirements Advertisers must be authorized by the New Zealand Gambling Commission. Prohibited Offline Gambling Online Gambling
Philippines	Licensing requirements Advertisers must be authorized by Philippine Amusement and Gaming Corporation (PAGCOR).
Singapore	The promotion of Gambling content is prohibited unless exempt and authorized by the Gambling Regulatory Authority (GRA).
Spain	Licensing requirements Advertisers must be authorized by The General Directorate for the Regulation of Gambling.
United Kingdom	Licensing requirements Advertisers must be Authorized by the UK Gambling Commission. Campaign and creative requirements Disclaimers required Ex. Gamble Aware logo Prohibited Imagery, themes and characters that have a strong level of appeal to users under 18 years old, regardless of how it is viewed by adults
United States	Licensing requirements Our Alt Network DSP allows the promotion of gambling products by state-run and state-licensed advertisers where the product type is legal or not otherwise prohibited. Our Alt Network DSP only allows targeting for online casino games and online sports betting as specified below: Approved Targeting States for Online Casinos: Connecticut, Delaware, Michigan, Nevada (poker only), New Jersey, Pennsylvania, and West Virginia. Approved Targeting States for Online Sports Betting: Arizona, Arkansas, Colorado, Connecticut, Delaware, Florida, Illinois, Indiana, Iowa, Kansas, Kentucky, Louisiana, Maine, Maryland, Massachusetts, Michigan, Nevada, New Hampshire, New Jersey, New York, North Carolina, Ohio, Oregon, Pennsylvania, Rhode Island, Tennessee, Vermont, Virginia, Washington D.C., West Virginia, and Wyoming. Lotteries: Advertisers must: Only advertise lotteries that are lawful in the state in which they are conducted and that are conducted by a Non-Profit or Government organization, or conducted pursuant to the Indian Gaming Regulatory Act. Sweepstakes, contests, and other non-lottery games of skill or chance (promotions): Advertisers must: Only advertise promotions that offer a fair opportunity for all entrants to win and do not constitute an illegal lottery, and that comply with all applicable federal and state laws Not imply that any promotion is endorsed by a governmental or quasi-governmental entity Not use broad consent or lead farming as a method of promotion entry Ensure that advertised promotions include proper disclosures as may be required by entry processes and eligibility criteria as governed by any applicable law Horse Racing: Allowed at all legal States. Daily Fantasy Sports: Advertisers may target the following states if a valid, state-level license can be provided upon request: Arizona, Connecticut, Delaware, Indiana, Iowa, Mississippi, Missouri, Nevada, New Hampshire, New Jersey, New York, Ohio, Pennsylvania, Tennessee, Vermont, Virginia. Advertisers may target the following states if a valid license can be provided upon request: Alabama, Arkansas, Louisiana, Kansas, Maine, Maryland, Massachusetts, Michigan. Prediction Market Contracts: Advertisers must: Be an authorized Designated Contract Market (DCM) by the Commodity Futures Trading Commission (CFTC); or Be an authorized Brokerage by the National Futures Association (NFA)

HEALTHCARE AND MEDICINES

On the platform, advertising for Healthcare and Medicines is permitted, with restrictions. Policies pertaining to Healthcare advertising vary throughout the countries shown in the table below. All advertisers must be authorized by the Platform Quality Team before initiating any campaign. Our Alt Network DSP reserves the right to turn down or terminate campaign activity at its own discretion.

Permitted, with restrictions:

Addiction services
Advertisers promoting business updates related to public safety (ex. COVID)
Clinical trial recruitment
Diet and nutrition plans
Family planning
Health and dietary supplements (including Daily vitamins)
HIV/STD awareness
Intimate Wellness and Care products
Medical and cosmetic services (including botox, fillers, cool sculpting, or surgery)
Over-the-counter medication (OTC)
Pharmaceutical manufacturers and suppliers
Political messaging and Governmental campaigns related to public safety
Prenatal products and services (including abortion)
Regulated medical devices
Safe-sex education and information
Sensual Health Goods

It is prohibited to advertise or link to content that depicts, describes or includes:

Ketamine and other drug related clinics
Unapproved supplements and pharmaceuticals (including hCG, ephedra, or anabolic steroids)
Penis or breast enhancement products or services
Prescription medicine (unless stated otherwise in the table below)
Psychedelics and plant medicines including Kratom
Recalled products

Pre-approved Advertisers must follow the below policy:

Campaign and Creative requirements

Apply Age targeting for users 18+
Cannot include suggestions regarding a concrete outcome and using language and words such as "cure", "prevent" or "stop"
Must not suggest that guaranteed results can be achieved
Must not make any claims regarding effectiveness or health benefits of the product or service
Must not imply the product or service is harmless or downplay its risks
If using before/after images, a disclaimer is recommended

Over the Counter (OTC) Medications

Must include a disclaimer or provide clear communication of risk (Ex. “Talk to your doctor for more information”; “Use only as directed”; “Should not be taken by people with xyz”)
Communicate its intended use
Cannot include false or misleading claims regarding the effectiveness

Weight Management Products and Services

Age Gates are recommended to affirm user ages before access to landing pages
Must not contain unreasonable or misleading performance claims
Must not claim weight loss will be long-term or permanent
Must not claim the product will be successful for everyone
Must not encourage unhealthy eating or negative body image/perception

Reproductive Health and Wellness Products and Services

Suppliers information must be provided or readily available
Must not contain sexually suggestive language
Must not contain graphic imagery
Must focus on self-care and healthy living
Must avoid using wording related to "performance"

Country	Requirements
Australia	Advertisers must adhere to the guidelines authorized by the Therapeutic Goods Administration (TGA). Products must be found on the Australian Register of Therapeutic Goods (ARTG). Campaign and creative requirements Age-targeting is required for TGA-approved products Statements, such as "TGA approved" or "TGA registered" are not permitted to be used in the ad
Canada	Advertisers must adhere to the guidelines authorized by Health Canada. Campaign and creative requirements For Prescription Medication Products and Services: Health Canada-authorized prescription drugs can be advertised to the general public (or identified to HCPs) only in limited, narrowly tailored, non-promotional instances with the following information: Brand; Price; and Quantity. For OTC drugs and Other: OTC drugs and other health products (natural products, supplements, etc.), can be promotionally advertised to the general public and HCPs with authorization from Health Canada.
Chile	Advertisers must adhere to the guidelines authorized by Ministerio de Salud.
Colombia	Advertisers must adhere to the guidelines authorized by Instituto Nacional de Vigilancia de Medicamentos y Alimentos (INVIMA).
France	Advertisers must adhere to the guidelines authorised by the Agence nationale de sécurité du médicament et des produits de santé (ANSM).
Germany	Products and Services must be approved by the Bundesinstitut für Arzneimittel und Medizinprodukte (BfarM) and/or the European Medicines Agency (EMA). Campaign and creative requirements For OTC Medicines: Disclaimers required ex. „Zu Risiken und Nebenwirkungen lesen Sie die Packungsbeilage und fragen Sie Ihre Ärztin, Ihren Arzt oder in Ihrer Apotheke."
Hong Kong	Advertisers must adhere to the guidelines authorized by Drug Office, Department of Health of the Hong Kong Government. Prohibited
Ireland	Products and services must be authorized by the Health Regulatory Authority of Ireland. Advertisers must adhere to the guidelines established by that body. Campaign and creative requirements Weight Management Products & services: Ads for surgical clinics and establishments must not refer to the amount of weight that can be lost. Content promoting Crash diets is prohibited. Health Claims for food products that refer to a rate or amount of weight loss are prohibited.
Japan	Advertisers must adhere to the guidelines authorized by the Ministry of Health, Labour and Welfare (MHLW). Campaign and creative requirements For online pharmacies and OTC drugs: Authorization by MHLW must be provided upon request
Mexico	Advertisers must adhere to the guidelines authorized by Comisión Federal para la Protección contra Riesgos Sanitarios (COFEPRIS). Campaign and creative requirements Ads for OTC products must include information about its active ingredients, recommended dosage, and possible side effects.
New Zealand	Advertisers must adhere to the rules and guidance issued and enforced by the Advertising Standard Authority (ASA) and the New Zealand Medicines and Medical Devices Safety Authority (MedSafe). Products must be found on the MedSafe registries. Campaign and creative requirements People in the ad should only be labeled as health professionals if they fit the legal definition The following information is required to be in the ad for each type of healthcare-related product and service: For medical devices, to include where applicable: Ex. "Always read the label and follow the instructions" Ex. "This medical device must be administered/applied/implanted by a healthcare professional. For Natural Health Products and Dietary Supplements, the following are mandatory: Name and address of the advertiser Disclosures: Ex. "Always read the label and use as directed" For products that contain vitamins and/or minerals, the following are mandatory: "Vitamins and minerals are supplementary to and not a replacement for a balanced diet." For products that may be used temporarily after which the user should seek medical advice, the following are mandatory: Disclosures: Ex. "If symptoms persist, see your healthcare professional." For health services, the following is mandatory: Name and address of the advertiser
Singapore	Advertisers must adhere to the rules and guidance issued and enforced by the Health Sciences Authority (HSA). Campaign and creative guidelines Products must be found on the HSA registries Age-targeting is required for therapeutic products For Traditional medicine: Must not advertise non-registered therapeutic products Must not advertise an unregistered indication of an HSA-registered therapeutic product Must not make false/misleading/unsubstantiated claims or representations Must not give the impression that a therapeutic product is safe, effective, or of quality through emphasis, contrast, or omission in its claims Must not give an unrealistic impression of the efficacy of the therapeutic product Must not create fear, alarm or distress Must not encourage inappropriate or excessive usage Must not guarantee results without any caution of potential side effects Must not claim that self-treatment using the product is sufficient or that medical professional advice is not required Must not include any endorsements or recommendations by any healthcare professional/celebrity Must not offer refunds to users of the product Must not use names or logos of HSA or related government groups Prohibited Abortion services Online pharmacies Addiction services
Spain	Advertisers must adhere to the guidelines authorised by the Agencia Española de Medicamentos y Productos Sanitarios (AEMPS).
UAE	Advertisers must adhere to guidelines authorized by Ministry of Health and Prevention (MOHAP). Prohibited Abortion services Birth Control
United Kingdom	Advertisers must adhere to the guidelines authorised by the Medicines and Healthcare products Regulatory Agency (MHRA).
United States	Advertisers must adhere to the guidelines authorized by the Food and Drug Administration (FDA). Campaign and creative guidelines For Prescription Medication Products and Services: Include the drug’s name (generic) and branding State that the drug is prescription only Include disclaimer (including risks and benefits) Must direct the consumer to seek a doctor’s advice before using For video format creatives, the following will be required: The name of the drug (brand and generic) At least one intended use for the drug The drug's most important risks ("major statement") presented in the audio (that is, spoken) AND Either all the risks listed in the drug's prescribing information OR A variety of sources for viewers to find the prescribing information for the drug

POLITICAL

On the platform, Political advertising is permitted, with restrictions. Policies pertaining to Political advertising vary throughout the countries shown in the table below. All advertisers must be verified by our Alt Network DSP's Platform Quality Team before initiating any campaign.

Political advertising includes any communication or advertisement that promotes, opposes, or references a political candidate, political party, political organization, political association, political figure, nomination contestant, political party leader, elected or appointed government official, legislation, regulation, directive, judicial outcome, ballot measure, or referendum, including “get out the vote” and election information campaigns, or other election, relevant social, or political issue associated with any type of political entity.

Permitted, with restrictions:

Express advocacy or defeat of a candidate running for political office

It is prohibited to advertise or link to content that includes:

Defamatory or inflammatory language
Wage a personal attack against an opposing candidate or political party
Blatantly fake news (unverifiable sources)
Deceptively doctoring media related to politics, social issues, or matters of public concern
Ads paid for by foreign entities
Paid for directly or indirectly by non-resident foreign nationals or entities
Ads claiming victory in post election campaign unless confirmed by governing officials (Ex. Official State Election Office website)

Pre-approved Advertisers must follow the below policy:

Campaign and Creative requirements

Advertising contains appropriate disclaimers and advertiser disclosures
Advertisements that may be considered Franking ads also require disclaimers/disclosures on creatives
Audio advertisements require appropriate audible disclaimers/disclosures
Advertisements for issue based or lobbying advocacy are required to disclose their brand on creative assets
Advertisers must ensure compliance with election blackout periods where required by local election laws
Advertising explicitly expresses advocacy for a specific candidate
Advertisements are free of explicit language
Advertisements are free of any violence or explosions
Advertisement is free of any personal attacks against an opposing candidate or political party
Advertisements that make claims or statements of fact, should be appropriately sourced
Creatives must clearly state one of the following in their disclaimer:
- The approval and authorization of the ad by the candidate Identification of party, group, or organization sponsoring the ad along with relevant contact information
- If the advertising party has no affiliation with the candidate, it must clearly state so and include identifiers and contact information
  Note: it is the advertiser’s responsibility to consult with their lawyers and include all disclaimers/disclosure notices required to comply with all applicable local laws and regulations. Certain regulations may require disclaimers/disclosures to include Treasurer names or Top PAC donors. Do not share any of the sample language above without encouraging advertisers to consult their own lawyers.

Prohibited countries for targeting:

All EU member states
Japan
Singapore
UAE

Country	Requirements
Australia	Advertisers must adhere to the guidelines set out by the Australian Communications and Media Authority (ACMA) and the Australian Electoral Commission (AEC). In Australia, political/election ads include ads: About electoral or referendum matters; or, otherwise With any type of message that is intended to influence the way a person votes in a referendum, general election, or by-election for state, territory, and federal Parliaments and referendums that is communicated on or behalf of a Disclosure Entities Disclosure Entities include but are not limited to: Registered political parties Associated entities Political donors Third-parties Significant Third-Parties Referendum entities Individuals Candidates Members of the House of Representatives or a Senator Foreign campaigners are strictly prohibited and all Australian political/ election advertising must only target Australia. Campaign and creative requirements All political/election ads must include proper authorization messages which should be prominent and clear and contain: For individuals and entities (non-Disclosure Entities) the: Name of the person Relevant town or city of the person Ex. Authorized by A. Person, Address For Disclosure Entities the: Name of the entity Relevant town or city of the entity Name of the natural person responsible for giving effect to the authorization Ex. Authorized by The ABC Party, Sydney, A. Person
Canada	Advertisers must adhere to Canada Elections Act requirements, Elections Canada guidelines, all provincial regulations as may be applicable. In Canada, political advertising is generally any unsolicited advertisement that promotes or opposes a political entity, including promoting or opposing a position on an issue with which the political entity is associated, transmitted to the public during an election period. Political entities include: registered or eligible parties registered or potential candidates registered associations registered third parties (a person or group otherwise not included above) Campaign and creative requirements Advertising contains appropriate disclaimers and advertiser disclosures: Ex. Authorized by [AGENT] Ex. for Registered Third Parties: Authorized by [AGENT], [PHONE NUMBER], [CIVIC OR INTERNET ADDRESS] For Federal: Campaigns must not run on the day of an election. For Vancouver: Campaigns must not run on the day of an election. For Ontario: Campaigns must not run on the day or the day before an election.
United Kingdom	Advertisers must adhere to the guidelines and standards set out by the Advertising Standards Authority (ASA) and the Committee of Advertising Practices (CAP). In the UK, political/election ads include ads that feature: A political party, current elected officeholder or candidate for the UK Parliament A referendum question up for vote, a referendum campaign group, or a call to vote related to a national referendum or a regional referendum on sovereignty
United States	Advertisers must adhere to all Federal Election Commission (FEC) guidelines and applicable state-level laws governing political and election advertising. In the US, political/elections ads include ads that feature: A current officeholder or candidate for an elected federal office Ex. President, Vice President, House Representatives, Senate A current officeholder or candidate for a state-level elected office Ex: Governor, Secretary of State, or member of a state legislature A federal or state level political party A state-level ballot measure, initiative, or proposition that has qualified for the ballot in its state Political or election-related ads include creative that features or references any of the above categories, whether directly or indirectly (e.g., referencing campaign issues, ballot outcomes, or party platforms). Campaign and creative requirements All political advertising must include clear and conspicuous "paid for by" disclaimers that identify the advertiser, sponsor, and, if applicable, authorization status under FEC or state law. Examples include: “Ad Paid for by [CANDIDATE]” "Ad Paid for by [ORGANIZATION] and authorized by [CANDIDATE]" “Ad Paid for by [ORGANIZATION] and not authorized by any candidate or candidate’s committee" (California-specific) "Who funded this ad?" Permitted if compliant with California FPPC digital-ad requirements, which mandate a visible link or overlay providing sponsor and funding source details. If applicable, all political ads containing any altered, generated, or manipulated content created using generative AI or synthetic media must include a clear and visible disclosure: "This [IMAGE/AUDIO/VIDEO] has been manipulated or generated in whole or in part with the use of generative AI." The disclosure must be legible and visible within the primary creative asset itself, not solely within linked or supplementary content. In addition to the above, advertisers are responsible for confirming the timing, phrasing, and any additional requirements specific to their targeted jurisdiction related to the use or disclosures of generative AI or synthetic media in their ads before campaign start.

TOBACCO AND NICOTINE-RELATED PRODUCTS

In general, opportunities that promote tobacco, tobacco use, smoking, or nicotine-related product use, delivery or consumption, including smokeless or oral tobacco, e-cigarettes, nicotine-based vaping products, and related devices, paraphernalia, and components are prohibited. In limited circumstances, and only where expressly approved by our Alt Network DSP’s Platform Quality Team, certain tobacco or nicotine-related campaigns may be allowed on a case-by-case basis and must comply with this policy in full. Advertisers are solely responsible for complying with applicable local, regional, and national laws and regulations, as well as any relevant self-regulatory industry codes including, without limitation, any obligations and subsequently-enacted regulation governing tobacco and nicotine-related product marketing as well as promotion and sponsorship of and made by tobacco and nicotine-related companies, including but not limited to corporate social responsibility initiatives.

Advertisers must also comply with all applicable inventory and supply-partner guidelines for tobacco and nicotine-related content. Where there is a conflict between this policy and local law or inventory and supply-partner guidelines, the strictest standard applies. Policies pertaining to tobacco and nicotine-related content vary throughout the countries shown in the table below. Our Alt Network DSP may require additional documentation (ex., proof of license or regulatory approval) before authorization or the initiation of any tobacco and nicotine-related product campaign. Our Alt Network DSP reserves the right to review, monitor, request changes, decline, restrict/pause, geo-limit, prohibit, or terminate any campaign activity, advertiser, or creative that it deems non-compliant, high-risk, or otherwise inappropriate, in any market, at any time, at its own discretion, regardless of prior approval and even if local law would otherwise permit such content.

Permitted, with restrictions:

Licensed Retailers and Distributors
Limited heated/e-vapor products and similar devices if:
- Legal in target jurisdiction, and
- All age, creative, and disclaimer requirements in this policy are strictly adhered to.
Events sponsored by tobacco and nicotine-related companies
Sale of accessories not directly used for smoking or vaping (ex. ashtrays and humidors)
Anti-smoking advice and information
Tobacco alternatives that focus on smoking cessation (ex. patches, gums and pouches)
Public Health initiatives that focus on PSA/Issue Advocacy to raise awareness of harms and dangers of tobacco and nicotine-related products
Publications and information about tobacco and nicotine-related products from recognized news or information sources, where the primary purpose of such sources is informational or editorial

It is prohibited to advertise or link to content that depicts, describes or includes:

Cigarettes, little/filtered cigars, oral smokeless tobacco, and similar combustible or smokeless tobacco products
Any components or parts that form a component of a tobacco or nicotine-related product (e.g., cartridges, pods, filters, rolling papers, etc.) when promoted to facilitate consumption
Products and services that directly facilitate or promote smoking or tobacco use, smoking, or nicotine-use or consumption

Pre-approved advertisers must comply with the policy below:

Campaign and creative requirements

Advertisement and associated landing pages includes clear, prominent, and appropriate disclaimers (language, placement, size, and formatting), including:
- Any legally required health warnings applicable in the target jurisdiction
- Any legally required age-disclaimer indicating that the product is intended only for adults above the legal usage age, and in any case not under 21+(*)
Apply Age Targeting for users 21+*
Age Gates are recommended to affirm user ages before access to landing pages
Advertisement is free of any association with Alcohol/CBD/Hemp/Cannabis or other restricted substances within the same creative, landing page, or campaign concept
Advertisement is free of any nutritional, cosmetic, health, social (ex. glamourization or aspirational portrayals), or therapeutic benefits, references, or claims (ex. "e-cigarettes are safer and healthier than cigarettes")
Advertisement does not target, feature, or depict minors (under the applicable legal age) in connection with the product(s)
Advertisement is free of any appeal to young people or that is likely to attract underage audiences, including:
- Cartoon characters, mascots, animals, celebrities, influencers, or public figures with substantial underage appeal (real or cartoon)
Advertisement does not target or depict pregnant women in connection with the product(s), whether directly or indirectly
Advertisement must be socially responsible and focus on informational content
Advertisement must not encourage non-smokers or non-nicotine users to use/try nicotine products including through the usage of sensory attributes that may encourage trial (ex. flavors, aroma, etc.)
Advertisement shall not depict the use or consumption of any form of tobacco or nicotine-related product
Advertisement shall limit the depiction of pricing or any sales incentives

Prohibited countries for targeting (non-exhaustive):

Australia
Chile
Ecuador
France
Germany
Hong Kong
Kuwait
Malaysia
Mexico
New Zealand
Singapore

Country	Requirements
Canada	Advertisers must comply with Canada's Tobacco and Vaping Products Act including any provincial restrictions (e.g., flavor restrictions to tobacco, mint, and menthol, or tobacco only). Campaign and creative requirements Approved provinces/territories for targeting: Alberta, British Columbia, Manitoba, Newfoundland and Labrador, Northwest Territories, Nova Scotia, Nunavut, Ontario, New Brunswick, Prince Edward Island, Saskatchewan, and Yukon Local law requirements may exist which require the advertiser/brand to take additional action before a campaign can be launched. Please refer to your regional legislative documentation for guidance. Prohibited provinces/territories for targeting: Quebec
United Kingdom	Advertisers must comply with the UK's Tobacco and Related Products Regulations 2016 and adhere to the guidance set out by the Committee of Advertising Practice (CAP). Campaign and creative requirements May only promote Tobacco-free products or non-nicotine liquid products
United States	Advertisers must comply with US FDA, Format and Display Requirements for Required Warning Statements on Advertisements. Campaign and creative requirements Disclaimers required Approved states for targeting: Alabama, Alaska, Arizona, Arkansas, California, Colorado, Connecticut, Delaware, Florida, Georgia, Hawaii, Idaho, Illinois, Indiana, Iowa, Kansas, Kentucky, Louisiana, Maine, Maryland, Massachusetts, Michigan, Minnesota, Missouri, Montana, Nebraska, Nevada, New Jersey, New Mexico, New York, North Carolina, North Dakota, Ohio, Oklahoma, Oregon, Pennsylvania, Rhode Island, South Carolina, Texas, Utah, Vermont, Washington, Wisconsin State level requirements may exist which require the advertiser/brand to take additional action before a campaign can be launched. Please refer to your regional legislative documentation for guidance.

Complete Alt Network Advertising Guidelines

Advertising guidelines to follow for your Alt-Network campaigns.

General Content Guidelines

Content Policy

Prohibited Content

Permitted, with Restrictions Content - Regulated Industries

Additional Content Guidelines - Regulated Industries

Our Alt Network DSP's Additional Content Guidelines cover 2 broad areas:

1. Permitted, with restrictions

2. Prohibited Products, Activities and Services

Additional Content Guidelines - Regulated Industries:

ALCOHOL

CANNABIS

CBD

CRYPTOCURRENCY AND BLOCKCHAIN

DANGEROUS GOODS

FINANCIAL PRODUCTS AND SERVICES

HEALTHCARE AND MEDICINES

POLITICAL

TOBACCO AND NICOTINE-RELATED PRODUCTS