The Revenue Dashboard serves as executive leadership’s centralized view of overall financial health, gross margins, and client retention. Use this dashboard to monitor top-line growth, analyze profitability down to the advertiser level, and track customer churn.
Key Metrics
At the top of the dashboard, you'll find high-level performance indicators that adjust based on your selected date filters. Below is an explanation of these metrics.
- Retail Revenue (This Year & Last Year): This is the total retail revenue you have with us for the current and the previous year.
- Wholesale Cost (This Year & Last Year): This is the total wholesale cost for you for the current year and last year.
Charts & Reports
Year-over-Year Retail Revenue & Wholesale Cost
These line charts show you the monthly trends for retail revenue and wholesale cost over the last 12 motnhs benchmarked against the prior 12 months.
Partner Margin
- Partner Margin (Tiles): We display your margin in dollars and in a percentage format within the two tiles.
- Partner Margin YoY (Charts): We show you your margin by month in both dollars and by percent benchmarked against the prior year.
- Partner Margin by Division: This table comparies retail revenue, wholesale cost, partner margin in dollars, and percentage value by divisions within your organization.
- Partner Margin by Advertiser: Similar to the Division table, this shows you margin by specific advertiser.
Revenue Replacement
This chart breaks down by month the revenue that is "Active", "Expiring", "New Recurring", and "One Time".
Month-over-Month Retail Revenue
This table illustrates the retail revenue changes MoM.
Retail Revenue by Division
- Retail Revenue by Division - Current Month: The percentage breakdown of total retail revenue across divisions within your organization for the current month.
- Retail Revenue by Division - YoY: Comparison of retail revenue for each division versus the same month last year.
- Wholesale Cost by Division - YoY: Comparison of whoelsale costs for each division versus the same month last year.
Top 10 Advertisers by Change Percentage
These two tables show you the top 10 advertisers with the largest month-over-month or year-over-year revenue percentage change.
Advertiser Churn
- Churned Revenue (Tile): The total amount of churned retail revenue for last month.
- Churn Rate (Tile): The overall advertiser churn percentage across your organization or selected division for the current month.
- Advertiser Churn by Month (Chart): This chart categorizes revenue into three buckets: activated, churned, or recurring monthly, and displays it by month.
- Churned Advertisers - Last Month Revenue: Identify advertisers that stupped running this month and see their retail revenue they generated last month.
- Churned Advertisers - Total Revenue: See your churned advertisers along with their lifetime total retail revenue contribution.
Retail Revenue by Advertiser by Month
With this table, see the retail for each advertiser by month. You can also see when revenue drops for each advertiser.