We recommend 10am or 3-4pm on Tuesday & Thursdays
Best time to send emails are 10 AM - 3:30 PM.
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People typically check their email not long after getting to work. Once they’ve responded to their more time-sensitive messages, they often start perusing the various email newsletters and promotional content they’ve received.
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The afternoon peak we see between 3:00 PM and 4:00 PM is likely when people are checking their emails again after lunch or towards the end of the day before they leave.
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Mondays: While Mondays can be busy for many professionals, it can also be an opportune time to send emails. By strategically crafting your subject lines and providing valuable content, you can grab the attention of your marketing contacts at the start of their week. Aim to send emails during mid-morning or early afternoon when they have settled into their work routines.
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Tuesdays, Wednesdays, and Thursdays: These three days are considered prime days for sending marketing emails. By midweek, people have usually caught up on urgent tasks and are more receptive to exploring new opportunities and ideas. Schedule your emails during the late morning or early afternoon to ensure they are seen when your contacts are actively engaging with their inboxes.
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Fridays: While Fridays tend to be more relaxed and casual, it's important to approach this day strategically. People's focus may shift towards wrapping up the week and planning for the weekend, so opt for lighter, engaging content that grabs attention quickly. Aim to send emails in the late morning or early afternoon to catch your marketing contacts before they mentally check out for the weekend.
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Weekends: Weekends are generally not the optimal time to send marketing emails. Many professionals tend to be less active in their work-related inboxes, and personal activities often take precedence. Reserve the weekends for personalization, analysis, and strategizing for your upcoming campaigns.