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Best Practices for Achieving Clicks and High CTRs

Best Practices for Achieving Clicks and High CTRs

We guarantee a 0.1% lifetime click-through rate (CTR) on these products:

  • Display Basic

  • Display Competitive

  • Display Dominant

Note: Campaigns running less than 30 days are considered short runs and do not qualify for the click guarantee. Short runs limit the time needed for optimization, so we recommend running campaigns for at least 3 months.

How We Optimize to Meet the CTR Guarantee

Our Operations team uses advanced optimization tools in the DSP to help campaigns reach or exceed the 0.1% CTR goal. Here are the best practices we follow:

  • Rotate Ad Creatives Regularly:
    Change your ads every 6 weeks to keep your audience engaged. Include promotions, deals, or seasonal offers and use clear, compelling calls-to-action (CTAs).

  • Use All Available Creative Sizes:
    Offering multiple ad sizes helps us bid on more placements and improve overall campaign reach and performance.

  • Update Targeting Segments:
    Refine your audience using behavioral and demographic data, and adjust targeting regularly to stay aligned with your campaign goals.

  • Expand Geo-targeting:
    Broaden geographical targeting to reach the right local audiences and tailor your message to regional preferences.

  • Implement Retargeting:
    Re-engage users who have previously shown interest to increase chances of conversion.

If optimization options are limited and the CTR cannot be improved, our team will focus on delivering maximum impressions and waive the click goal to ensure your campaign still gets strong exposure.