TradeDesk Guidelines
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      3. TradeDesk Guidelines

      Basic Display Targeting

      Below are the targeting options available for Basic Display. This includes people who are interested certain content.

      App

      Arts & Entertainment
      Books
      Business
      Catalogs
      Comics
      Communication
      Education
      Entertainment
      Finance
      Food & Drink
      Games
      Games/Action
      Games/Adventure
      Games/Arcade
      Games/Board
      Games/Card
      Games/Casino
      Games/Dice
      Games/Educational
      Games/Family
      Games/Kids
      Games/Live Wallpaper
      Games/Music
      Games/Puzzle
      Games/Racing
      Games/Role Playing
      Games/Simulation
      Games/Sports
      Games/Strategy
      Games/Trivia
      Games/Widgets
      Games/Word
      Health & Fitness
      Libraries & Demo
      Lifestyle
      Live Wallpaper
      Media & Video
      Medical
      Music
      Navigation
      News
      Newsstand
      Newsstand/Arts & Photography
      Newsstand/Automotive
      Newsstand/Brides & Weddings
      Newsstand/Business & Investing
      Newsstand/Children's Magazines
      Newsstand/Computers & Internet
      Newsstand/Cooking, Food & Drink
      Newsstand/Crafts & Hobbies
      Newsstand/Electronics & Audio
      Newsstand/Entertainment
      Newsstand/Fashion & Style
      Newsstand/Health, Mind, & Body
      Newsstand/History
      Newsstand/Home & Garden
      Newsstand/Literary Magazines & Journals
      Newsstand/Men's Interest
      Newsstand/Movies & Music
      Newsstand/News & Politics
      Newsstand/Outdoors & Nature
      Newsstand/Parenting & Family
      Newsstand/Pets
      Newsstand/Professional & Trade
      Newsstand/Regional News
      Newsstand/Science
      Newsstand/Sports & Leisure
      Newsstand/Teens
      Newsstand/Travel & Religion
      Newsstand/Women's Interest
      Personalization
      Photo & Video
      Productivity
      Reference
      Shopping
      Social Networking
      Sports
      Transportation
      Travel
      Utilities
      Weather       		 All Arts & Entertainment
      Celebrities & Entertainment News
      Comics & Animation
      Anime & Manga
      Cartoons
      Comics
      Entertainment Industry
      Film & TV Industry
      Recording Industry
      Events & Listings
      Clubs & Nightlife
      Concerts & Music Festivals
      Film Festivals
      Live Sporting Events
      Movie Listings & Theater Showtimes
      Ticket Sales
      Fun & Trivia
      Flash-based Entertainment
      Fun Tests & Silly Surveys
      Humor
      Live Comedy
      Political Humor
      Spoofs & Satire
      Movies
      Action & Adventure Films
      Animated Films
      Bollywood & South Asian Films
      Classic Films
      Comedy Films
      Cult & Indie Films
      DVD & Video Shopping
      Documentary Films
      Drama Films
      Horror Films
      Movie Memorabilia
      Movie Reference
      Musical Films
      Science Fiction & Fantasy Films
      Thriller, Crime, & Mystery Films
      Music & Audio
      CD & Audio Shopping
      Classical Music
      Country Music
      Dance & Electronic Music
      Experimental & Industrial Music
      Folk & Traditional Music
      Jazz & Blues
      Music Art & Memorabilia
      Music Education & Instruction
      Music Equipment & Technology
      Music Reference
      Music Streams & Downloads
      Pop Music
      Radio
      Religious Music
      Rock Music
      Soundtracks
      Urban & Hip-Hop
      Vocals & Show Tunes
      World Music
      Offbeat
      Edgy & Bizarre
      Occult & Paranormal
      Online Media
      Online Image Galleries
      Webcams & Virtual Tours
      Performing Arts
      Acting & Theater
      Broadway & Musical Theater
      Dance
      Opera
      TV & Video
      Online Video
      TV Commercials
      TV Guides & Reference
      TV Networks & Stations
      TV Shows & Programs
      Visual Art & Design
      Architecture
      Arts Education
      Design
      Painting
      Photographic & Digital Arts            

      Autos & Vehicles

      Beauty & Fitness

      Books & Literature
      All Below Targets
      Bicycles & Accessories
      Boats & Watercrafts
      Campers & RVs
      Classic Vehicles
      All Commercial Vehicles
      Cargo Trucks & Trailers
      Custom & Performance Vehicles
      Hybrid & Alternative Vehicles
      Motorcycles
      Off-Road Vehicles
      Personal Aircraft
      Scooters & Mopeds
      All Trucks & SUVs
      SUVs
      Trucks
      Vans & Minivans
      All Vehicle Brands
      Acura
      Audi
      BMW
      Bentley
      Buick
      Cadillac
      Chevrolet
      Chrysler
      Citroen
      Dodge
      Ferrari
      Fiat
      Ford
      GM-Daewoo
      GMC
      Honda
      Hummer
      Hyundai
      Jaguar
      Jeep
      Kia
      Lamborghini
      Land Rover
      Lexus
      Lincoln
      Maserati
      Mazda
      Mercedes-Benz
      Mercury
      Mini
      Mitsubishi
      Nissan-Infinit
      Peugeot
      Pontiac
      Porsche
      Renault-Samsung
      Rolls-Royce
      Saab
      Saturn
      Subaru
      Suzuki
      Toyota
      Vauxhall-Opel
      Volkswagon
      Volvo
      Vehicle Licensing & Registration
      Vehicle Maintenance
      All Vehicle Parts & Accessories
      Auto Exterior Parts & Accessories
      Auto Interior Parts & Accessories
      Car Electronics
      Engine & Transmission
      Vehicle Fuels & Lubricants
      Vehicle Wheels & Tires
      All Vehicle Shopping
      Fuel Economy & Gas Prices
      Vehicle Specs, Reviews & Comparisons
      Vehicle Shows      		 All Beauty & Fitness
      Beauty Pageants
      Body Art
      Cosmetic Procedures
      Cosmetic Surgery
      Cosmetology & Beauty Professionals
      All Face & Body Care
      Hygiene & Toiletries
      Make-Up & Cosmetics
      Perfumes & Fragrances
      Skin & Nail Care
      Unwanted Body & Facial Hair Removal
      All Fashion & Style
      Fashion Designers & Collections
      Fashion Modeling
      All Fitness
      Bodybuilding
      Yoga & Pilates
      Hair Care
      Hair Loss Care
      Spas & Beauty Services
      Massage Therapy
      Weight Loss

      		 All Books & Literature
      Book Retailers
      Children's Literature
      E-Books
      Fan Fiction
      Literary Classics
      Magazines
      Poetry
      Writers Resources

      Business & Industrial

      Computers & Electronics
      All Business & Industrial
      All Advertising & Marketing
      Marketing Services
      Public Relations
      Telemarketing
      All Aerospace & Defense
      Defense Industry
      Space Technology
      All Agriculture & Forestry
      Agricultural Equipment
      Aquaculture
      Crops & Seeds
      Food Production
      Forestry
      Horticulture
      Livestock
      Automotive Industry
      Business Education
      All Business Finance
      Commercial Lending
      Investment Banking
      Risk Management
      Venture Capital
      All Business Operations
      Business Plans & Presentations
      Human Resources
      Management
      All Business Services
      Consulting
      Corporate Events
      E-Commerce Services
      Fire & Security Services
      Knowledge Management
      Office Services
      Office Supplies
      Outsourcing
      Physical Asset Management
      Quality Control & Tracking
      Signage
      Writing & Editing Services
      All Chemicals Industry
      Agrochemicals
      Cleaning Agents
      Coatings & Adhesives
      Dyes & Pigments
      Plastics & Polymers
      All Construction & Maintenance
      Building Materials & Supplies
      Civil Engineering
      Construction Consulting & Contracting
      Urban & Regional Planning
      All Energy & Utilities
      Electricity
      Nuclear Energy
      Oil & Gas
      Renewable & Alternative Energy
      Waste Management
      All Hospitality Industry
      Event Planning
      Food Services
      All Industrial Materials & Equipment
      Fluid Handling
      Generators
      Heavy Machinery
      Manufacturing
      Factory Automation
      Metals & Mining
      Pharmaceuticals & Biotech
      Printing & Publishing
      Document & Printing Services
      Professional & Trade Associations
      Retail Trade
      Retail Equipment & Technology
      Small Business
      Business Formation
      Home Office
      MLM & Business Opportunities
      Textiles & Nonwovens
      All Transportation & Logisitics
      Aviation
      Distribution & Logistics
      Freight & Trucking
      Import & Export
      Mail & Package Delivery
      Maritime Transport
      Moving & Relocation
      Packaging
      Rail Transport
      Urban Transport      		 All Computers & Electronics
      All Computer Security
      Antivirus & Malware
      Network Security
      All Consumer Electronics
      Audio Equipment
      Electronic Accessories
      Game Systems & Consoles
      Home Theater
      Personal Electronics
      Photo & Video Equipment
      TV & Video Equipment
      All Electronics & Electrical
      Data Sheets & Electronics Reference
      Electromechanical Devices
      Electronic Components
      Optoelectronics & Fiber
      Power Supplies
      Test & Measurement
      All Enterprise Technology
      Customer Relationship Management (CRM)
      Data Management
      Enterprise Resource Planning (ERP)
      All Hardware
      Desktops
      Hardware Components
      Laptops
      Mods & Customization
      Peripherals
      Servers
      Storage
      All Networking
      Data Formats & Protocols
      Network Monitoring & Management
      Networking Equipment
      VPN & Remote Access
      All Programming
      C & C++
      Developer Jobs
      Development Tools
      Java
      Scripting Languages
      Windows & .NET
      All Software
      Business & Productivity Software
      Device Drivers
      Educational Software
      Freeware & Shareware
      Internet Software
      Multimedia Software
      Open Source
      Operating Systems
      Software Utilities

      Finance

      Food & Drink

      Games
      All Finance
      Accounting & Auditing
      Tax Preparation & Planning
      Banking
      All Credit & Lending 
      Auto Financing
      College Financing
      Credit Cards
      Debt Management
      Home Financing
      Currencies & Foreign Exchange
      Financial Planning
      Grants & Financial Assistance
      All Insurance
      Auto Insurance
      Health Insurance
      Home Insurance
      Investing
      Commodities & Futures Trading
      Retirement & Pensions      		 Candy & Sweets
      All Cooking & Recipes
      Baked Goods
      Fruits & Vegetables
      Meat & Seafood
      Soups & Stews
      Vegetarian Cuisine
      World Cuisines
      Culinary Training
      Grocery & Food Retailers
      Non-Alcohol Beverages
      Coffee & Tea
      Restaurants
      Dining Guides
      Fast Food      		 All Games
      Arcade & Coin-Op Games
      Board Games
      Chess & Abstract Strategy Games
      Miniatures & Wargaming
      Card Games
      Collectible Card Games
      Children's Games & Activities
      Doll Dress-Up & Girl Games
      All Computer & Video Games
      Adventure Games
      Casual Games
      Driving & Racing Games
      Fighting Games
      Game Cheats & Hints
      Music & Dance Games
      Shooter Games
      Simulation Games
      Sports Games
      Strategy Games
      Video Game Retailers
      All Online Games
      Massive Multiplayer
      Party Games
      Puzzles & Brainteasers
      Roleplaying Games
      All Table Games
      Billiards
      Table Tennis 

      Health

      		  
      All Health
      Aging & Geriatrics
      Alzheimer's Disease
      Alternative & Natural Medicine
      Acupuncture & Chinese Medicine
      Cleansing & Detoxification
      All Health Conditions
      AIDS & HIV
      Allergies
      Arthritis
      Cancer
      Cold & Flu
      Diabetes
      Ear Nose & Throat
      Eating Disorders
      GERD & Digestive Disorders
      Genetic Disorders
      Heart & Hypertension
      Infectious Diseases
      Injury
      Neurological Disorders
      Obesity
      Pain Management
      Respiratory Conditions
      Skin Conditions
      Sleep Disorders
      Health Education & Medical Training
      Health Foundations & Medical Research
      Medical Devices & Equipment
      All Medical Facilities & Services
      Doctors' Offices
      Hospitals & Treatment Centers
      Medical Procedures
      Physical Therapy

      		 Medical Literature & Resources
      Medical Photos & Illustration
      Men's Health
      Mental Health
      Anxiety & Stress 
      Depression
      Learning & Developmental Disabilities
      Nursing
      Assisted Living & Long Term Care
      Nutrition
      Special & Restricted Diets
      Vitamins & Supplements
      Oral & Dental Care
      Pediatrics
      Pharmacy
      Drugs & Medications
      Public Health
      Health Policy
      Occupational Health & Safety
      Poisons & Overdoses
      Reproductive Health
      Birth Control
      Erectile Dysfunction
      Infertility
      OBGYN
      Sex Education & Counseling
      Sexual Enhancement
      Sexually Transmitted Disease
      Substance Abuse
      Smoking & Smoking Cessation
      Steroids & Performance-Enhancing Drugs
      Vision Care
      Eyeglasses & Contacts
      Women's Health

      Hobbies & Leisure

      Home & Garden
      All Hobbies & Leisure
      Clubs & Organizations 
      Contests, Awards & Prizes
      Crafts
      Fiber & Textile Arts
      All Outdoors
      Equestrian
      Fishing
      Hiking & Camping
      Hunting & Shooting
      Paintball
      Radio Control & Modeling
      Recreational Aviation
      All Special Occasions
      Holidays & Seasonal Events
      Weddings
      All Water Activities
      Boating
      Surf & Swim      		 All Home & Garden
      Bed & Bath
      All Domestic Services
      Cleaning Supplies & Service
      Gardening & Landscaping
      Home Appliances
      Home Furnishings
      Lighting
      All Home Improvement
      Construction & Power Tools
      Doors & Windows
      Flooring
      House Painting & Finishing
      Plumbing
      Roofing
      Homemaking & Interior Decor
      Kitchen & Dining
      Cookware & Diningware
      Pest Control
      Swimming Pools & Spas
      Yard & Patio

      Internet & Telecom

      Law & Government
      All Internet & Telecom
      Communications Equipment
      Radio Equipment
      Email & Messaging
      All Mobile & Wireless
      Mobile & Wireless Accessories
      Mobile Apps & Add-Ons
      Mobile Phones
      All Search Engines
      People Search
      All Service Providers
      Cable & Satellite Providers
      ISPs
      Phone Service Providers
      Teleconferencing
      VOIP & Internet Telephony
      Web Apps & Online Tools
      Web Portals
      All Web Services
      Affiliate Programs
      Search Engine Optimization & Marketing
      Web Design & Development
      Web Hosting & Domain Registration
      Web Stats & Analytics      		 All Law & Government
      All Government
      Courts & Judiciary
      Embassies & Consulates
      Executive Branch
      Intelligence & Counterterrorism
      Legislative Branch
      Multilateral Organizations
      Public Finance
      Royalty
      State & Local Government
      Visa & Immigration
      All Legal
      Accident & Personal Injury Law
      Bankruptcy
      Business & Corporate Law
      Constitutional Law & Civil Rights
      Criminal Law
      Family Law
      Intellectual Property
      Labor & Employment Law
      Legal Education
      Legal Services
      Product Liability
      Vehicle Codes & Driving Laws
      All Military
      Air Force
      Army
      Marines
      Navy
      Veterans
      All Public Safety
      Crime & Justice
      Emergency Services
      Law Enforcement
      Security Products & Services
      All Social Services
      Counseling Services
      Welfare & Unemployment

      Jobs & Educations

      News
      All Education
      Alumni & Reunions
      Colleges & Universities
      Distance Learning
      Early Childhood Education
      Homeschooling
      Lesson Plans & Teaching Resources
      Primary & Secondary Schooling (K-12)
      Special Education
      Standardized & Admissions Tests
      Vocational & Continuing Education
      Career Resources & Planning
      Job Listings
      Resumes & Portfolios      		 All News
      Broadcast & Network News
      All Business News
      Company News
      Economy News
      Financial Markets
      Fiscal Policy News
      Gossip & Tabloid News
      Scandals & Investigations
      Health News
      Journalism & News Industry
      Local News
      Newspapers
      All Politics
      Campaigns & Elections
      Left-Wing Politics
      Media Critics & Watchdogs
      Opinion & Commentary
      Political Polls & Surveys
      Ring-Wing Politics
      Sports News
      Technology News
      Weather
      World News

      Online Communities

      Reference
      All Online Communities
      Blogging Resources & Services
      Dating & Personals
      Matrimonial Services
      Personals
      Photo Rating Sites
      File Sharing & Hosting
      Forum & Chat Providers
      Online Goodies
      Clip Art & Animated GIFs
      Skins Themes & Wallpapers
      Social Network Apps & Add-Ons
      Online Journals & Personal Sites
      Photo & Video Sharing
      Photo & Image Sharing
      Video Sharing
      Social Networks
      Virtual Worlds      		 Directories & Listings
      Business & Personal Listings
      General Reference
      Biographies & Quotations
      Calculators & Reference Tools
      Dictionaries & Encyclopedias
      Educational Resources
      Forms, Guides & Templates
      Hot-To, DIY, & Expert Content
      Public Records
      Time & Calendars
      All Geographic Reference
      City & Local Guides
      Maps
      All Humanities
      History
      Myth & Folklore
      Philosophy 
      All Language Resources
      Foreign Language Resources
      Libraries & Musems
      Technical Reference

      Pets & Animals

      Real Estate
      All Pets & Animals
      Animal Products & Services
      Animal Welfare
      Pet Food & Supplies
      Veterinarians
      All Pets
      Birds
      Cats
      Dogs
      Exotic Pets
      Fish & Aquaria
      Horses
      Rabbits & Rodents
      Reptiles & Amphibians
      Wildlife      		 All Real Estate
      Apartments & Residential Rentals
      Commercial & Investment Real Estate
      Property Development
      Property Inspections & Appraisals
      Property Management
      Real Estate Agencies
      Real Estate Listings
      Timeshares & Vacation Properties

      People & Society

      		  
      All People & Society
      Disabled & Special Needs
      All Ethnic & Identity Groups
      Africans & Diaspora
      Arabs & Middle Easterners
      Asians & Diaspora
      Eastern Europeans
      Expatriate Communities
      Gay-Lesbian-Bisexual-Transgender
      Indigenous People
      Jewish Culture
      Latinos & Latin-Americans
      Western Europeans
      All Family & Relationships
      Family
      Friendship
      Marriage
      Romance
      Troubled Relationships
      All Kids & Teens
      Children
      Teenagers
      All Men's Interest
      Men's Interests (Mature)
      All Religion & Belief
      Astrology & Divination
      Buddhism
      Christianity       		 Hinduism
      Islam
      Judaism
      Pagan & Esoteric Traditions
      Scientology
      Self-Help & Motivational
      Skeptics & Non-Believers
      Spirituality
      Seniors & Retirement
      All Social Issues & Advocacy
      Charity & Philanthropy
      Discrimination & Identity Relations
      Environmental Issues
      Housing & Development
      Human Rights & Liberties
      Poverty & Hunger
      Privacy Issues
      Reproductive Rights
      Work & Labor Issues
      All Social Sciences
      Demographics
      Economics
      International Relations
      Psychology
      All Subculture & Niche Interests
      Goth Subculture
      Science Fiction & Fantasy
      Women's Interests

      Science

      Shopping

      Sports
      All Science
      Astronomy
      All Biological Sciences
      Anatomy
      Flora & Fauna
      Genetics
      Neuroscience
      Chemistry
      Computer Science
      All Earth Sciences
      Atmospheric Science
      Geology
      Paleontology
      Water & Marine Sciences
      Ecology & Environment
      Climate Change & Global Warming
      Engineering & Technology
      Robotics
      Mathematics
      Statistics
      Physics
      Scientific Equipment
      Scientific Institutions      		 All Shopping
      Antiques & Collectibles
      All Apparel
      Apparel Services
      Athletic Apparel
      Casual Apparel
      Children's Clothing
      Clothing Accessories
      Costumes
      Eyewear
      Footwear
      Formal Wear
      Headwear
      Men's Clothing
      Outerwear
      Sleepwear
      Swimwear
      Undergarments
      Uniforms & Workwear
      Women's Clothing
      Auctions
      Classifieds
      All Consumer Resources
      Consumer Advocacy & Protection
      Coupons & Discount Offers
      Customer Services
      Product Reviews & Price Comparisons
      Entertainment Media
      Entertainment Media Rentals
      Gifts & Special Event Items
      Cards & Greetings
      Flowers
      Gifts
      Party & Holiday Supplies
      Luxury Goods
      Mass Merchants & Department Stores
      Photo & Video Services
      Stock Photography
      Shopping Portals & Search Engines
      Swap Meets & Outdoor Markets
      Toys
      Wholesalers & Liquidators       		 All Sports
      College Sports
      Combat Sports
      Boxing
      Martial Arts
      Wrestling
      Extreme Sports
      Fantasy Sports
      All Individual Sports
      Bowling
      Cycling
      Golf
      Gymnastics
      Racquet Sports
      Running & Walking
      Skate Sports
      Track & Field
      Motor Sports
      Sporting Goods
      Sports Memorabilia
      Sports Coaching/Training
      All Team Sports
      American Football
      Baseball
      Basketball
      Cheerleading
      Cricket
      Handball
      Hockey
      Rugby
      Soccer
      Volleyball
      Water Sports
      All Winter Sports
      Ice Skating
      Skiing & Snowboarding
      World Sports Competitions
      Olympics

      Travel

      World Localities
      All Travel
      Air Travel
      Airport Parking & Transportation
      Bus & Rail
      Car Rental & Taxi Services
      Cruises & Charters
      Hotels & Accommodations
      Luggage & Travel Accessories
      Specialty Travel
      Adventure Travel
      Ecotourism
      All Tourist Desinations
      Beaches & Islands
      Historical Sites & Buildings
      Lakes & Rivers
      Mountain & Ski Resorts
      Regional Parks & Gardens
      Theme Parks
      Zooz-Aquariums-Preserves
      Travel Agencies & Services
      Vacation Offers
      Travel Guides & Travelogues      		 All Africa
      Eastern Africa
      Middle Africa
      Northern Africa
      Southern Africa
      Western Africa
      All Asia
      Central Asia
      East Asia
      Russia & CIS
      South Asia
      Southeast Asia
      West Asia
      All Europe
      Central & Eastern Europe
      Mediterranean Europe
      Nordic Countries
      Southeastern Europe
      Western Europe
      All Latin America
      Caribbean
      Central America
      South America
      Middle East
      All North America
      Bermuda
      Canada
      USA
      All Oceania
      Australia
      New Zealand
      Pacific Islands
      Polar Regions