Amazon Pro Creative Specs
Learn about acceptable creatives for Amazon Pro display, video, and audio campaigns.
Amazon Pro BETA is only available in the US.
Audio
Below are the required creative specifications for Amazon Audio ads. Learn more >
| Length | 10 - 30 seconds |
| Max. File Size | 3MB |
| Format | WAV, MP3, OGG |
| Volume |
At least 192 kbps RMS normalized to -14dBFS Peak normalized to -0.2 dBFS |
| Companion Image File Requirements |
|
| Headline |
19 characters max. Must include brand name and/or product advertised |
Display
Below are the creative specs for Amazon display banners.
Image Banner Ads
ALL creatives must be built at 2X the size.
For example, the Mobile Detail & Search Results Page creative, 414x125, should be built at 828x250 px. The Medium Recteangle, 300x250, must be built at 600x500 px.
We highly recommend supplying us with the Amazon specific Mobile Detail & Search Results Page banner size.
| Ad Placement | Creative Dimensions | Max. File Weight | File Format |
|
Medium Rectangle |
300x250 px | 200 kb | JPG / PNG-8 |
| Leaderboard | 728x90 px | 200 kb | JPG / PNG-8 |
| Wide Skyscraper | 160x600 px | 200 kb | JPG / PNG-8 |
| Large Rectangle | 300x600 px | 200 kb | JPG / PNG-8 |
| Billboard | 970x250 px | 200 kb | JPG / PNG-8 |
| Mobile Leaderboard | 320x50 px | 50 kb | JPG / PNG-8 |
| Mobile Detail & Search Results Page | 414x125 px | 100 kb | JPG / PNG-8 |
Animation (e.g. animated GIF files) is permitted but not recommended in Amazon DSP mobile banners.
Rich media ads (Third-party served only)
| Ad Size | Max. Initial File Load | File Format |
| 320x50 | 100 kb | HTML |
| 300x250 | 200 kb | HTML |
| 728x90 | 200 kb | HTML |
| 600x90 | 200 kb | HTML |
| 1024x50 | 200 kb | HTML |
Learn more about mobile and desktop creatives.
Video
Below are the creative specs for Amazon Streaming TV ads. Learn more >
ALL video assets must have a minimum bitrate of 15mbps.
50mbps is highly recommended to run on Prime Video.
| Ad Serving | First-party (site served) or third-party |
| Max. File Size | 500MB |
| Video Length | 15 or 30 seconds |
| Aspect Ratio | 16:9 |
| Minimum Frame Size | 1920x1080 |
| Safe Zone | Please use THIS safe zone template. Or visit this page. |
| Video Frame Rate (FPS) | 23.976 (recommended), 24, 25, or 29.97 |
| Video Frame Rate Mode | Constant |
| Minimum Audio Bitrate | 192kbps |
| Audio Sample Rate | 44.1kHz or 48kHz |
| Supported Formats | Video: H.264, MPEG-2, or MPEG-4; Audio: AAC MPEG-2 Video is compatible with MPG, MPEG, M2P, M2T, M2TS, PS and TS files. AVC or H.264 Video is compatible with MP4, M2T and TS files. |
| Audio Channel | Minimum of 2-Channels |
Interactive Video Ads
Interactive video ads are Streaming TV ads with a creative overlay. By using a TV remote or mobile device, customers can click or scan to add an item to their shopping cart or learn more about their favorite brands, all without leaving their streaming experience. Learn more >
Interactive Ads Safe Zone
Please use the following links to download the Safe Zone templates. Or visit this page.