Amazon Pro Creative Specs
Learn about acceptable creatives for Amazon Pro display, video, and audio campaigns.
Amazon Pro is only available in the US
Display
Below are the creative specs for Amazon display banners.
Image Banner Ads
We highly recommend supplying us with the Amazon specific Mobile Detail & Search Results Page banner size.
Font size should not be smaller than 16pt (at 2X resolution) and must be legible when viewed on a device. Your creative may be rejected if the font is not legible.
320x50 and 414x125 creatives must be built at 2X the size.
320x50 banners must be designed at 2X resolution (640x100px) and 414x125 banners must be designed at 2X resolution (828x250) to maintain image clarity on high-resolution screens.| Ad Placement | Creative Dimensions | Max. File Weight | File Format |
|
Medium Rectangle |
300x250 px | 200 kb | JPG / PNG-8 |
| Leaderboard | 728x90 px | 200 kb | JPG / PNG-8 |
| Wide Skyscraper | 160x600 px | 200 kb | JPG / PNG-8 |
| Large Rectangle | 300x600 px | 200 kb | JPG / PNG-8 |
| Billboard | 970x250 px | 200 kb | JPG / PNG-8 |
| Mobile Leaderboard | 320x50 px | 50 kb | JPG / PNG-8 |
| Mobile Detail & Search Results Page | 414x125 px | 100 kb | JPG / PNG-8 |
Animation (e.g. animated GIF files) is permitted but only allowed to loop up to 3 times within 15 seconds or they will not be allowed to run on Amazon's O&O inventory. While we can still accept GIFs, delivery might only occur on third-party sites.
Rich media ads (Third-party served only)
| Ad Size | Max. Initial File Load | File Format |
| 320x50 | 100 kb | HTML |
| 300x250 | 200 kb | HTML |
| 728x90 | 200 kb | HTML |
| 600x90 | 200 kb | HTML |
| 1024x50 | 200 kb | HTML |
Learn more about mobile and desktop creatives.
Video
Below are the creative specs for Amazon Streaming TV ads. Learn more >
ALL video assets must have a minimum bitrate of 15mbps.
30mbps is highly recommended to run on Prime Video.
| Ad Serving | First-party (site served) or third-party |
| File Format | MP4 |
| Max. File Size | 500MB |
| Video Length | 15 or 30 seconds |
| Aspect Ratio | 16:9 |
| Minimum Frame Size | 1920x1080 |
| Safe Zone | Please use THIS safe zone template. Or visit this page. |
| Video Frame Rate (FPS) | 23.976, 24, 25, or 29.97 (recommended) |
| Video Frame Rate Mode | Constant |
| Minimum Audio Bitrate | 192kbps |
| Audio Sample Rate | 44.1kHz or 48kHz |
| Supported Formats | Video: H.264, MPEG-2, or MPEG-4; Audio: AAC MPEG-2 Video is compatible with MPG, MPEG, M2P, M2T, M2TS, PS and TS files. AVC or H.264 Video is compatible with MP4, M2T and TS files. |
| Audio Channel | Minimum of 2-Channels |
Interactive Video Ads
Interactive video ads are Streaming TV ads with a creative overlay that only appear on Amazon Prime and Twitch. By using a TV remote or mobile device, customers can click or scan to add an item to their shopping cart or learn more about their favorite brands, all without leaving their streaming experience. Learn more >
Interactive Ads Safe Zone
Please use the following links to download the Safe Zone templates. Or visit this page.