Amazon DSP Content Restrictions
Amazon bans ads with illegal, unsafe, deceptive, or sensitive content, including adult, drug, weapon, and controversial political or religious material, to ensure all advertising is legal, truthful, and safe.
Global Advertising Restrictions that apply to all ads, regardless of country or platform within the Amazon. The below emphasizes certain products, services, and content types are strictly prohibited due to concerns around legality, safety, honesty, or sensitivity.
Key Categories
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Deceptive, harmful, or illegal content is not allowed — including scams, counterfeit goods, or products that cause injury or damage.
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Sensitive or controversial topics such as politics, religion, and astrology/mysticism are restricted to prevent misinformation or divisive messaging.
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Adult, sexual, or exploitative services (e.g., pornography, escort services, fetish gear) are globally banned, though certain sexual wellness items may be permitted under healthcare guidelines.
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Drugs, tobacco, and weapons — including accessories, paraphernalia, and related instructional content — are prohibited.
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Restricted professional-use items, such as those intended solely for law enforcement, military, or medical professionals, cannot be advertised.
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Prohibitions extend to harmful or ethically problematic categories like animal cruelty, tattooing devices, or THC/CBD-related products.
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News, journalism, and certain foods or infant formula are also restricted in specific regions based on local laws.
In essence:
The policy exists to ensure all ads promote legal, truthful, and safe content — excluding materials that could mislead, exploit, harm, or provoke controversy.