An overview of Alt Network Reporting in Ui.Marketing
Below learn more about how to access reporting and the charts within Alt Networking reporting in Ui.Marketing.
Accessing Alt Network Reporting
Alt Network Reporting Charts
Snapshot
The Snapshot Chart will show a high-level overview of the Advertiser, Campaign, or Ad Group you are viewing. This chart changes based on the product chosen in the sidebar.
The snapshot boxes will give a high-level summary of an advertiser, campaign, or ad group's performance. The boxes that show will vary per product.
For Alt Network specifically, if there are conversions, we will display the "Conversion Rate" metric. Again, specific to Alt Network, the Conversion Rate is calculated by (Conversions / Clicks) * 100. So in the example, above, there were 1,093 conversions and 784 clicks; (1,093 / 784) * 100 = 139.41%.
The period-over-period data is also available in this report, which shows how your performance compares to the performance of a previous time frame.
The period-over-period analysis (PoP) compares the data in the date ranges selected to the same period in the past. For example, if your date ranges are Aug 1-31, the period-over-period analysis would be comparing data that ran July 1-31 (the previous 31 days).
Data by Timeframe
The data by time frame chart allows users to see their performance daily or weekly across the time frame selected.
You can change the data that displays in the chart. You can select from Impressions, Clicks, and CTR.
Performance by Campaign/Ad Group
The performance table will give a breakdown of the underlying campaigns or ad groups based on the selections made in the sidebar. The performance table metrics do change based on product and other selections made in the sidebar.
Performance by Campaign
The performance by campaign table can be viewed on the advertiser level and shows how the underlying campaigns under that advertiser are performing. Only the campaigns for the selected product will show, and the columns displayed will change based on the product selected.
Performance by Ad Group
The performance by Ad Group table can be viewed on the campaign level and shows how the underlying ad groups under that campaign are performing. Only the ad groups for the selected campaign will show, and the columns displayed will change based on the product selected.
Geography
The geography chart will only show the state where the targeted geo is located. For example, if you are targeting the city of Denver, Colorado, the entire state of Colorado will display in the map and table. Currently, we are not able to break down geography reporting any further than the state level.
If you have questions about your geographic reporting, please reach out to your Account or Campaign Manager.
Performance by Creative
This table is used to view all creatives running during the time period selected for that specific advertiser, campaign, or ad group and product selected. Use the creative table to compare how each creative has performed to different data points.
By clicking on the creative preview or name, the creative will appear in a new tab for you to display in a larger format.
Report Shareable Link
Users can generate a shareable link that can be sent to users. Shareable links do not require a login and do not expire. Learn More >