Alt Network Creative Guidelines: Tobacco
Guidelines to follow when running tabacco ads on the Alt-Network.
Due to the sensitive nature of tobacco-related advertising, we ask that you follow these simple requirements when building out your creative:
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All tobacco-related advertisers and creatives must get their creatives pre-approved before running a campaign
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All creatives must have the disclaimer, “WARNING: This product contains nicotine. Nicotine is an addictive chemical.”
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The company must be a licensed business
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Ads and companies must obey the community rules and regulations where advertising*
*We cannot provide legal advice and suggests you consult with your legal team to ensure you are following all federal and local laws.
Tobacco-Related Advertisers
Below is a list of products and/or business types that are considered to be tobacco-related:
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Vape (e-cigarette) products
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Vape (e-cigarette) stores
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Head shops
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Smoke shops
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Hookah products
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Anything with the word “tobacco” in it (e.g. roll-your-own tobacco, pipe tobacco, smokeless tobacco)
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Cigar/cigarette stores and/or lounges
Creative Specifications
Video Specifications