Alt Network Creative Guidelines: Tobacco

Guidelines to follow when running tabacco ads on the Alt-Network.

Due to the sensitive nature of tobacco-related advertising, we ask that you follow these simple requirements when building out your creative:

• All tobacco-related advertisers and creatives must get their creatives pre-approved before running a campaign

• All creatives must have the disclaimer, “WARNING: This product contains nicotine. Nicotine is an addictive chemical.”

• The company must be a licensed business

• Ads and companies must obey the community rules and regulations where advertising*

*We cannot provide legal advice and suggests you consult with your legal team to ensure you are following all federal and local laws.

Tobacco-Related Advertisers

Below is a list of products and/or business types that are considered to be tobacco-related:

• Vape (e-cigarette) products

• Vape (e-cigarette) stores

• Head shops

• Smoke shops

• Hookah products

• Anything with the word “tobacco” in it (e.g. roll-your-own tobacco, pipe tobacco, smokeless tobacco)

• Cigar/cigarette stores and/or lounges

Creative Specifications

Video Specifications