Alt Network Creative Guidelines: Gambling & Casino

Guidelines to follow when running gambling & casino ads on the Alt-Network.

Due to the sensitive nature of gambling/casino-related advertising, we ask that you follow these simple requirements when building out your creative:

  • All casino, gambling, or sports betting advertisers and creatives must get pre-approved before running a campaign

  • All creatives must have some sort of responsible gaming messaging on them, along with a toll-free helpline number where practical. Some examples include:

    • "21+, Please play responsibly."

    • "Results may vary. Only available in certain States."

    • "Capital at risk."

    • “Gambling problem? Call xxx-xxx-xxxx.”

  • Be licensed by the appropriate regulatory body in the target geo.

  • Advertising must not contain images, symbols, endorsements, and/or language designed to appeal specifically to children and minors

  • Advertising must be truthful and not deceptive

  • Advertising must not promote irresponsible or excessive participation

  • Advertising must not associate gambling with alcohol and tobacco products

  • Advertising must not suggest that social, financial, or personal success is guaranteed by engaging in gambling

  • Advertising must not imply or suggest any illegal activity of any kind

  • Ads and companies must obey the community rules and regulations where advertising*

*We cannot provide legal advice and suggests you consult with your legal team to ensure you are following all federal and local laws.

Creative Specifications

Accepted banner sizes

320x50, 728x90, 160x600, 300x250, 300x600, 970x250, 320x480, 480x320, 768x1024, 1024x768

File formats

JPG, PNG, GIF, HTML5, third-party ad tags

Optimal file size

JPG and PNG: 750KB maximum

GIF: 3.5MB maximum

HTML5: 150KB - 750KB recommended; 2MB maximum


Minimum of 72 pixels per inch

Video Specifications


1920x1080 (1080p)

File formats

MP4 preferred

File size

1GB maximum

Ad length

15 & 30 secs

Aspect ratio