Alt Network Creative Guidelines: Gambling & Casino

Guidelines to follow when running gambling & casino ads on the Alt-Network.

Due to the sensitive nature of gambling/casino-related advertising, we ask that you follow these simple requirements when building out your creative:

• All casino, gambling, or sports betting advertisers and creatives must get pre-approved before running a campaign

• All creatives must have some sort of responsible gaming messaging on them, along with a toll-free helpline number where practical. Some examples include:

  • "21+, Please play responsibly."

  • "Results may vary. Only available in certain States."

  • "Capital at risk."

  • “Gambling problem? Call xxx-xxx-xxxx.”

• Be licensed by the appropriate regulatory body in the target geo.

• Advertising must not contain images, symbols, endorsements, and/or language designed to appeal specifically to children and minors

• Advertising must be truthful and not deceptive

• Advertising must not promote irresponsible or excessive participation

• Advertising must not associate gambling with alcohol and tobacco products

• Advertising must not suggest that social, financial, or personal success is guaranteed by engaging in gambling

• Advertising must not imply or suggest any illegal activity of any kind

• Ads and companies must obey the community rules and regulations where advertising*

*We cannot provide legal advice and suggests you consult with your legal team to ensure you are following all federal and local laws.

Creative Specifications

Video Specifications