Guidelines to follow when running firework-safety ads
Due to the sensitive nature of firework-safety advertising, we ask that you follow these simple requirements when building out your creative:
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All firework-safety advertisers and creatives must get pre-approved before running a campaign
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Advertising does not contain any violence, explosions, or explicit imagery
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Advertising does not incite fear or panic by use of imagery or text
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Ads and companies must obey the community rules and regulations where advertising*
*We cannot provide legal advice and suggests you consult with your legal team to ensure you are following all federal and local laws.
Creative Specifications
Accepted banner sizes |
320x50, 728x90, 160x600, 300x250, 300x600, 970x250, 320x480, 480x320, 768x1024, 1024x768 |
File formats |
JPG, PNG, GIF, HTML5, third-party ad tags |
Optimal file size |
JPG and PNG: 750KB maximum GIF: 3.5MB maximum HTML5: 150KB - 750KB recommended; 2MB maximum |
Resolution |
Minimum of 72 pixels per inch |
Video Specifications
Resolution |
1920x1080 (1080p) |
File formats |
MP4 preferred |
File size |
1GB maximum |
Ad length |
15 & 30 secs |
Aspect ratio |
16:9 |