Alt Network Creative Guidelines: Cannabis

Guidelines to follow when running cannabis ads on the Alt-Network.

Due to the sensitive nature of cannabis-related advertising, we ask that you follow these simple requirements when building out your creative:

• Products cannot be displayed in ads

• Use of the word “Marijuana” is not allowed

• Kratom products are on a case-by-case basis. Please submit a support ticket to ensure we can work with the advertiser.

• Ads must be free from (not contain):

  • Any testimonials/endowments/sponsorship*

  • Any glamorization/health benefits

  • Any appeal to young people

  • Any imagery of consumption of the product

• Advertising must not associate Cannabis with the use of motor vehicles or with activities requiring a significant degree of skill or care.

• Ads must be clean and simple
• Ads can include offers
• Must link to the company’s website
• The company must be a licensed business
• Age Gates are recommended to affirm user ages before access to landing pages.
• Must include the company’s name and logo
• For California-based cannabis advertisers, we require the business license number for that brand on the ad
• Ads and companies must obey the community rules and regulations where advertising**

*Some sponsorships are allowed on a case-by-case basis.

**We cannot provide legal advice and suggest you consult with your legal team to ensure you are following all federal and local laws.

Creative Specifications

Video Specifications