Alt Network Creative Guidelines: Cannabis

Guidelines to follow when running cannabis ads on the Alt-Network.

Due to the sensitive nature of cannabis-related advertising, we ask that you follow these simple requirements when building out your creative:

  • Products cannot be displayed in ads

  • Use of the word “Marijuana” is not allowed

  • Kratom products are on a case-by-case basis. Please submit a support ticket to ensure we can work with the advertiser.

  • Ads must be free from (not contain):

    • Any testimonials/endowments/sponsorship*

    • Any glamorization/health benefits

    • Any appeal to young people

    • Any imagery of consumption of the product

  • Advertising must not associate Cannabis with the use of motor vehicles or with activities requiring a significant degree of skill or care.

  • Ads must be clean and simple
  • Ads can include offers
  • Must link to the company’s website
  • The company must be a licensed business
  • Age Gates are recommended to affirm user ages before access to landing pages.
  • Must include the company’s name and logo
  • For California-based cannabis advertisers, we require the business license number for that brand on the ad
  • Ads and companies must obey the community rules and regulations where advertising**

*Some sponsorships are allowed on a case-by-case basis.

**We cannot provide legal advice and suggest you consult with your legal team to ensure you are following all federal and local laws.

Creative Specifications

Accepted banner sizes

320x50, 728x90, 160x600, 300x250, 300x600, 970x250, 320x480, 480x320, 768x1024, 1024x768

File formats

JPG, PNG, GIF, HTML5, third-party ad tags

Optimal file size

JPG and PNG: 750KB maximum

GIF: 3.5MB maximum

HTML5: 150KB - 750KB recommended; 2MB maximum


Minimum of 72 pixels per inch

Video Specifications


1920x1080 (1080p)

File formats

MP4 preferred

File size

1GB maximum

Ad length

15 & 30 secs

Aspect ratio