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Addressable Streaming TV 

Addressable Streaming TV combines powerful brand awareness on large-screen devices with precise geo-fence targeting. This means your video ads reach your ideal audience based on where they’ve been, a custom list of addresses you provide, interests, or demographics—all shown during premium, professionally produced streaming content. Maximize your ad spend ROI by targeting viewers on connected TVs with the right message at the right place and time.

Assets Needed
The asset requirements are the same as for Streaming TV and Device ID campaigns.

  • Video formats: .MP4, .FLV, .WEBM, .MOV, .MPG, .MPEG

  • File size: Up to 200 MB recommended

  • Ad dimensions: Minimum 640x360 (16:9), recommended 1920x1080

  • Length: 30 seconds preferred; 5 or 15 seconds accepted

Targeting Requirements:

  • Target locations: Provide exact business addresses (avoid suite numbers), aiming for about 80,000 devices in your audience.

  • Back geo: A broader geographic area like USA, state, or DMA is required to layer over your audience.

  • Business addresses (Points of Interest): Used to generate the final Foot Traffic Attribution report.

Because this product uses a curated audience, having a large enough list is essential for full delivery. Campaign managers will monitor delivery and coordinate with you for optimizations as needed.

Reporting
Standard Trade Desk video reporting is available in Ui.Marketing for these campaigns.

Additionally, monthly Foot Traffic Attribution reports can be provided upon request to show the real-world impact of your campaign.

Example Results
A recent campaign with a major investment group targeted homeowners to encourage selling at a discount. They achieved a 55x return on ad spend and $140,000 in closed sales. Foot Traffic reports verified the direct impact of their Addressable Streaming TV campaign.