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30/90 Day Proposal Minimum Requirements

This article discusses how our proposal tool calculates our 30/90 day proposal minimum requirements

30/90 Day Proposal Minimum Requirements

Our proposal tool now calculates campaign minimums using days instead of months. This improves accuracy and allows for better API flexibility and future features.

Why Days Instead of Months?

Months vary in length, so using days gives a more precise way to measure campaign duration. For example:

  • Feb 1–Apr 31 looks like 3 months but is only 89 days – it does not meet a 90-day minimum.

  • Mar 1–May 31 is 92 days – it does meet the 90-day minimum.

How to Calculate Minimum Ad Spend

Instead of using months, calculate minimum spend based on total campaign days:

Example
Campaign: Mar 1–May 31 (92 days)
Minimum: $500 per 30 days

Steps:

  1. Total days: 31 (Mar) + 30 (Apr) + 31 (May) = 92 days

  2. Divide by 30: 92 ÷ 30 = 3.067

  3. Multiply by $500: 3.067 × 500 = $1,534 minimum spend

Important:
Don’t just multiply 3 months × $500 = $1,500 — that’s inaccurate because the campaign length is based on days, not calendar months.